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BETEGY kicks off 2023 with latest innovation – Creative Studio

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Winner of EGR and SBC Awards for innovation to showcase latest industry gamechanger at ICE

 BETEGY, the award-winning marketing technology provider, has launched Creative Studio, the latest advanced element to its innovative platform, which it will be demonstrating at ICE London 2023.

Targeted at betting, iGaming and sports media verticals, the latest addition to BETEGY’s award-winning platform enables industry professionals to dramatically increase marketing Click Through Rates (CTR) by providing data-driven, fully personalised scalable banner campaigns and video ads.

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Creative Studio enables the creation of up to 1000+ ad static and animated creatives from images imported from Figma or Photoshop without coding. It identifies dynamic fields of the ad, automatically feeding all campaign elements with dynamic data, including odds, sports stats and key info.

This drastically raises engagement on the ad campaigns and ensures the audience is provided with a constant incentive to bet, all segmented to unique audiences and demographics, ensuring the most efficient, targeted digital campaigns available on the market.

Once the ad assets have been scaled, the BETEGY platform automatically exports the finalised images to ad platforms (DSP programmatic platforms, affiliate networks, direct media outlets, etc.) through an AWS-powered ad server which is designed to handle high-traffic volumes.

Delivering a truly efficient return on investment for betting, casino and sports media, the enhanced BETEGY platform also includes a built-in analytics suite to track the success of campaigns and reach target KPIs.

To deliver to a global audience, BETEGY also offers multiple unique features including language localisation and geo-compliance, ensuring all content is aligned with local jurisdictions’ laws and regulations, all while being deployed from one centralised source.

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Compared to other leading banner systems in a closed experiment, BETEGY’s unique technology has increased marketing viewability by 16% and CTR by over 20%, resulting in a record-breaking increase in view-through conversions, making it a truly unique product launched to the market.

Commenting on the launch of the Creative Studio, Alex Kornilov, CEO at BETEGY, said: “We’re all about game-changing technology at BETEGY. Creative Studio will take industry campaigns to the next level, ensuring any marketing department which deploys our platform will have a true edge over the market.

“With just a few clicks, campaigns are tailored to reach a personalised and segmented set of demographics – this can be everything from viewers’ preferred sports teams to adjusting to any fixture or sporting schedule throughout the calendar year.”

Eugenie Golovina, CMO at BETEGY, added: “ICE is one of biggest expos in the global gaming calendar, and attendees will get a first-hand look at what our game-changing Creative Studio can achieve for them, as well as disrupt their marketing routine in hitting the highest KPIs.”

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Aposta Ganha

Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

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Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.

Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.

By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.

“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”

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Simon Lidzén, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”

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GameArt Expands Game Distribution Through Collaboration With DOXXbet

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GameArt is partnering with DOXXbet, which offers leading services for sports betting and online casinos, so that casino players can enjoy a selection of slot games such as Rosh Immortality Cube Megaways™, Nefertiti’s Nile, African Sunset 2, Dawn of Olympus, and Mariachi Fiesta.

GameArt, a developer of high-quality HTML5 slot games, has teemed up with DOXXbet to provide an exciting array of slot games that promise to captivate players and elevate the overall gaming experience. DOXXbet, a company operating in the international market since 1990, offers leading services for sports betting and online casinos. As part of this alliance, DOXXbet is initially integrating five of GameArt’s games. Casino players can enjoy a selection of slot games such as: Rosh Immortality Cube Megaways™, Nefertiti’s Nile, African Sunset 2, Dawn of Olympus, and Mariachi Fiesta.

Michal Dvorak, Head of Casino at DOXXbet, remarked, “Introducing exclusive games with GameArt is a clear demonstration of DOXXbet’s commitment to continually building experiences that benefit our player base. We are confident that this partnership will strengthen our position in the market.”

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Vid Daolio, Head of Account Management at GameArt, expressed, “GameArt is thrilled to collaborate with DOXXbet and contribute to their ongoing success in the market. Our aim is to deliver an enjoyable gaming experience for players, and we are confident that our diverse portfolio of games will resonate well with the audience at DOXXbet.”

The post GameArt Expands Game Distribution Through Collaboration With DOXXbet appeared first on European Gaming Industry News.

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CrashoSaurus Roars Onto the Gaming Scene!

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PopOK Gaming announces the launch of its latest adrenaline-fueled adventure: CrashoSaurus! Get ready to be transported through time in this heart-pounding journey where players team up with a fearless caveman to outrun a dino stampede.

In CrashoSaurus, players will dodge lightning strikes, evade gigantic rocks, and narrowly escape the jaws of carnivorous plants, all while the multiplier soars to dizzying heights. It’s a prehistoric party where every moment is packed with excitement and anticipation.

 

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🎮 The Ultimate Gaming Experience:

CrashoSaurus offers an innovative online gaming experience where players can place bets on a rapidly increasing multiplier. The objective? Strategically cash out before the multiplier crashes! With every decision, players must weigh the thrill of holding on for bigger wins against the risk of losing it all.

 

💥 Multiply Your Excitement:

Survive the prehistoric chaos and cash in big with CrashoSaurus! Dodge disasters, rack up multipliers, and experience the rush of epic wins like never before. With every spin, players will be on the edge of their seats, eagerly awaiting the next big payout.

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🚀 Join the Adventure Today:

Are you ready to embark on the adventure of a lifetime? Jump into CrashoSaurus now and feel the Jurassic rush! Run, multiply, and cash out your way to victory in this epic gaming experience.

CrashoSaurus is now available for play, so don’t miss out on the chance to unleash your inner adventurer and win big!

The post CrashoSaurus Roars Onto the Gaming Scene! appeared first on European Gaming Industry News.

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