Latest News
Symplify signs partnership with SoftMaya
Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has agreed a new partnership with online and offline gaming software provider, SoftMaya.
SoftMaya operates multiple successful iGaming brands which include the headliner offering Rock ‘n’ Reels. Each of the brands that run under the SoftMaya label will be able to leverage Symplify’s AI Personalisation Module which is equally adept across sport and casino lobby pages.
The Onpage AI gives users a hyper personalised and tailored web experience based on machine learning. The Symplify service is seamlessly integrated into SoftMaya’s communication, retention and conversion strategies to allow CRM teams to manage operations from a single console.
Symplify is to also provide its cogent Campaign and Journey builder that will instantly contribute to business growth. Socially responsible gaming forms a core element of SoftMaya’s long-term expansion strategy and Symplify’s SaaS service is populated with several modules that monitor concerning behaviours and identifying abusers. AI will focus on helping the business optimise marketing spend and develop greater customer sentiment leading to increased Lifetime value.
Symplify’s CEO Robert Kimber said: “SoftMaya is a superb business that has an exciting future ahead and we’re thrilled to welcome them as a partner. It’s the perfect opportunity for us to work alongside SoftMaya’s portfolio of brands and showcase our powerful AI Personalisation Module. It revolutionises the way in which we can understand user behaviour and then positively adapt website experiences to meet player preferences.”
Will Parker, SoftMaya’s Marketing Manager, followed: “It was clear very early on in our discussions with Symplify that its service would greatly benefit our next stage of company expansion. Symplify’s ability to optimise our CRM capabilities and use AI to help shape truly personalised experiences will be invaluable.”
Angela Bernhard Thomas
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Clark County
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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