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GambleAware Publishes NGTS Statistics for 2021-22

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GambleAware has published the annual statistics for the National Gambling Treatment Service (NGTS) for 2021/22. The report shows NGTS continues to be a fast and effective route for those experiencing gambling harms to improve their gambling behaviour and psychological distress.

Commissioned by GambleAware, the NGTS is a network of organisations that provide confidential treatment and support for anyone experiencing gambling-related harms in England, Scotland and Wales, including GamCare and its partner network, Gordon Moody and NHS treatment centres. It is free to access and provides telephone, online and face-to-face support for individuals and groups.

The new report shows 7072 people received treatment between April 2021 and March 2022. Most people (92%) who completed their scheduled treatment showed improvement on their Problem Gambling Severity Index (PGSI) score, a widely used measure of harmful gambling behaviour.

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Most people (86%) who completed treatment also reduced psychological distress around their gambling behaviour, measured using the Clinical Outcomes in Routine Evaluation (Core-10) measure. Just under one third (30%) did not complete their treatment.

Zoë Osmond, CEO of GambleAware, said: “It is extremely encouraging to see that the National Gambling Treatment Service continues to improve the lives of those who experience gambling harms and remains a highly effective treatment option.

“It is also encouraging to see the fall in those accessing more advanced treatment balanced out with more and more people accessing the helpline and other services as a means of support. Gambling harms can affect anyone and it is important to encourage people to seek support and treatment early on.

“We remain committed to ensuring that we work closely with our partners to understand how we can further optimise uptake and retention. We also acknowledge the urgent need to raise awareness of the service and improve access to it across the diverse range of populations and people that could stand to benefit from treatment.”

Most referrals were found to be from the National Gambling Helpline (57%), with self-made referrals making up just over one quarter (26%). Half of all service users (50%) had a first appointment within five days of contacting the NGTS, and 75% within 12 days. Treatment was shown to last on average ten weeks.

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The report also shed light on the evolving picture of gambling harms as a public health concern. Data revealed the most common location for gambling amongst service users was online, with use of these services noticeably higher among younger age groups. An increasing number of women were also found to be contacting the service, with the majority reaching out being “affected others”, who across both men and women represented 14% of those contacting the service.

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Meridianbet’s Leadership in 2023: 61% of Top Managerial Roles Held by Women

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In 2023, Meridianbet emerged as a contender for the most DEI-compliant betting and gaming brand globally, with women occupying 61% of its top managerial positions, marking a significant rise from 58% in 2021.

This achievement not only exemplifies Meridianbet’s commitment to gender equality but also sets a high standard compared to global diversity, equity, and inclusion benchmarks.

Gender equality at Meridianbet is a policy-driven initiative, not merely a compliance requirement, and it started from Day 1. The company ensures zero gender pay disparity, thereby supporting a complete eradication of the gender gap within its ranks. This commitment is manifested in its leadership demographics, significantly surpassing the most progressive DE&I standards globally.

The distribution of female management across Meridianbet’s operations varies by region, reflecting the company’s broad and inclusive reach. In Europe, 58% of managerial roles are held by women, while the Americas report a slightly higher figure at 60%. Africa stands out with an impressive 69%, showcasing Meridianbet’s effective policies in diverse cultural contexts.

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Inclusion is deeply embedded in Meridianbet’s operational ethos. The company not only aims to attract the best global talent but also ensures that its recruitment and professional development strategies foster an environment where every employee, regardless of gender, feels valued, respected, and heard.

The forthcoming weeks are expected to provide more insights as Meridianbet prepares to share further achievements and plans in its continued pursuit of excellence in corporate responsibility.
Meridianbet is part of the Golden Matrix Group.

 

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BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS

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Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.

Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.

Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.

The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.

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NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that they’ve watched a race for the first time because they’ve placed a bet on it.

“Having worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,” said Jai Maw, Co-Founder and President of Batting Hero. 

Maw continued, ”As is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.”

As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. They’re also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.

Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.

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“NASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,” said Joe Solosky, Managing Director of Sports Betting at NASCAR. “We are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industry’s backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.”

North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCAR’s handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.

Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Hero‘s team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.

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BetSocial amplifies impact of Autism Awareness Campaign through partnership with AFETO Association

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Betmotion is pleased to announce that BetSocial, its Corporate Social Responsibility project, has achieved significant success in its recent autism awareness campaign in partnership with the AFETO Association.

For the second consecutive year, this collaboration has not only promoted awareness of autism but also raised significant funds to support children and adolescents with Autism Spectrum Disorder (ASD).

BetSocial’s initiative demonstrated Betmotion’s commitment to social impact, highlighting its role in promoting community well-being. Over three days, the “Cofrinho Solidário” bingo room was the hub of activities, where 100% of the proceeds from sold bingo cards were directly reverted to the AFETO Association. This year, the campaign doubled the funds raised compared to the previous year and significantly increased card sales, demonstrating a growing community engagement.

“BetSocial was created to broaden our social action and strengthen the communities we interact with,” said Bianca Passos, Bingo Manager and one of the founders of BetSocial. “This campaign reflects our commitment to not only entertain but also positively contribute to society. We are thrilled with the support received and the results achieved, and this only reinforces the importance of initiatives like this.”

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