eSports
Casa Noturna crowned the UK’s best VALORANT student team at Red Bull Campus Clutch to qualify for Brazil World Finals
Casa Noturna has been crowned the UK’s best student VALORANT team at the Red Bull Campus Clutch UK Grand Final, at the Red Bull Gaming Sphere.
The UK Champions defeated Last Dance in a tense 2:0 Grand Final, and in turn, qualified for the Red Bull Campus Clutch World Finals in Brazil this December. Casa Noturna will now battle for €20,000 in prize money as well as an exclusive VIP experience at a 2023 VALORANT Champions Tour event.
In the South Final, Last Dance took a commanding 2-0 win against Just Essentials to book their place in the Finals, with dominating victories across Haven and Bind to seal it in just two maps. The North Final between Casa Noturna and Birmingham Bulls was incredibly tense as the two evenly matched teams fought for momentum. Casa Noturna eventually booked their place in the Grand Final with a 2-1 victory, with the team pulling off a stunning comeback on the third map from 8-1 down to win 10-13.
The Grand Final kicked off on Ascent, where Casa Noturna won the early advantage with a 13-5 win, setting up a tense second map on Pearl. Last Dance fought back to take an early lead at 6-1 and looking to take the match all the way, but Casa Noturna dug in with an epic comeback to win the match 13-8.
Reflecting on their road to victory, Casa Noturna’s Ben ‘Benzki’ Price said: “We had a really tough run today, Birmingham Bulls were hard opponents and Last Dance were difficult too, but we kept composed and used our experience. I think we’ve got a really good team here, all the guys played their part really well, even if they were in roles they wouldn’t normally play on. They kept their cool under pressure and I think that was the main reason we were able to win this afternoon.”
The Finals were streamed live on The Goose House, hosted by Matt ‘Twiggy’ Twigg and Vicki ‘Gottmoxi’ Johnson, and following the event, Gottmoxi said: “I think they have a really good chance of winning the whole tournament in December – they showed today that they can adapt really well on each map, they have a brilliant agent pool and they were able to pull out all the stops and turn things in their favour whenever they needed to which is a brilliant attribute to have as a team which will be incredibly valuable in the World Finals.”
Red Bull Campus Clutch kicked off this August, with National Qualifiers taking place across the globe and National Finals determining the best student team from each participating country. So far, this year’s tournament has had over 4,500 teams taking part, with 25,000 participants and over 300 national events.
Soon only 50 teams will remain, all travelling directly to Sao Paulo, Brazil for this epic in-person LAN final. In the UK, over 400 players in 81 teams had battled across regional qualifying rounds to reach the UK Final, with four qualifying winners earning a place at the Red Bull Gaming Sphere in London for the LAN Finals.
The Red Bull Campus Clutch World Final will take place between 13th-16th December 2022, with the final stages being streamed live on Red Bull Twitch. Taking place at Estádio do Pacaembu, famously used for several games of the 1950 World Cup, 50 teams will kick off the tournament, in the initial group stage matches taking place from 13th-14th. From there, the teams remaining will battle it out in an elimination format, with the Grand Final taking place on the 16th of December.
National Express is the official UK public transport partner for Red Bull Campus Clutch. As the UK’s number one coach company National Express is helping qualifying competitors travel to the UK final by offering free travel on its UK network.
Several global partners are supporting Red Bull Campus Clutch this year, helping bring the latest and greatest hardware to competitors. Intel NUC, SteelSeries and AGON by AOC all return to the tournament. As PC Partner, Intel NUC, renowned for packing high-powered gaming rigs in small form factors, will support with their top-notch Gaming PCs. SteelSeries, the worldwide leader in gaming and esports peripherals, is the official Peripheral brand of Red Bull Campus Clutch and will equip students with award-winning gaming headsets, keyboards, and mice. And the official Monitor Partner, AGON by AOC will once again provide high-performance gaming monitors for the event.
Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
eSports
R&D rethink needed for sportsbooks to harness esports’ power
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.
It’s not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
eSports
ESIC Announces Establishment of Global Esports Industry Advisory Board
The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues.
The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices.
ESIC has appointed two highly esteemed members to inaugurate this board:
- David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board.
- Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform.
The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs.
“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.”
Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.”
David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance”
The post ESIC Announces Establishment of Global Esports Industry Advisory Board appeared first on European Gaming Industry News.
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