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AD-VENT: PADDY POWER DELIVERS A WORLD CUP CHRISTMAS CRACKER

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Move over Mary, Irish betting firm Paddy Power has entered the Christmas TV ad war…and delivered a cracker.

The well-known bookie delivers its take on the true meaning of Christmas as we prep for a festive season basted in World Cup juiciness, served with a side of Southgate.

Celebrating the unprecedented advent of football and festive traditions colliding, the mischievous brand has sidled up to the usual crimbo clichés and promptly ripped them to shreds.

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With the help of Shameless star David Threlfall’s unmistakable voice, Paddy Power delivers a festive delicacy, dropping scenes that pay homage to football’s most iconic moments all wrapped up in Christmassy paper and tied in a bow.

Flares clash with turkeys, lads get their knits out, we see what happens when a Christmas carol organist goes rogue, football-obsessed nans kneel before football managers, and former England great Peter Crouch collides with a bouncer in the betting firm’s reimagining of a tale as old as time itself as the striker struggles to find room at ‘The Inn’.

he “Where were you in 22?” campaign pushes the boundaries of bedlam, with everything on the table (including sprouts!). From kitsch crockery (illustrated by artist Vince Pastiche), a World Cup edition of Charades, Christmas jumpers and even a special build OOH festive light display of that famous Frenchman, who delivered an iconic World Cup memory that sticks in the head!

In a semi-ironic display of British patriotism, Paddy Power is offering a free Bet Builder on all England games, meaning the better England do, the more Paddy Power cough up. Tis the season for giving after all!

A celebration of the unprecedented collision of the World Cup and Christmas festivities, “Where were you in 22?” is a rallying cry to the nation to make the most of this historic moment. Designed to position Paddy Power as the home of football during the World Cup, the TV advert launches on Saturday 12th November, running throughout the World Cup period.

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Michelle Spillane, Marketing and Brand Director for Paddy Power UK & Ireland said: For the first time in our lives, football fans and brands are faced with the prospect of Christmas colliding with a Winter World Cup. It’s unchartered territory for all of us. To Paddy Power, it presented us with double the opportunity to surprise and delight football fans.

“Our aim was to create an ad campaign that celebrates the beauty in both, that captures the mood of the nation and gets fans excited about the prospect of this unforgettable opportunity to mark where they were in 2022 during this once in a lifetime tournament.”

The full TV advert can be viewed here: https://youtu.be/2-5JdP0bIm0

 

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Compliance Updates

The renowned iGaming provider, Enorphina, has successfully maintained its ISO 27001 certificate!

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In January 2024, the leading software provider, Endorphina, underwent a multi-day audit according to ISO 27001 standards. With a pleasing conclusion from the independent auditors, Endorphina achieved the set milestone in security and successfully maintained the ISO 27001 certificate this year as well.

The ISO 27001 certification is an independent and third-party verification that the company’s information security management system (ISMS) meets the requirements of the ISO 27001 standard. By maintaining its certification, Endorphina builds trust with its customers, promising information security and privacy.

Ever since 2012, the company has made its priorities clear when it comes to the continuous improvement of its provided slot games. Endorphina’s enhancement of security elements led the company to the highest level of security, manifested in the acquisition of the internationally recognized ISO 27001 certificate.

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This milestone marks a successful entry into the new year and a solid foundation for achieving the company’s goals for 2024.

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CT Interactive and R. Franco Digital join forces in a strategic partnership

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CT Interactive has concluded a partnership with R. Franco, a gaming platform based in Spain with a substantial presence in both the European and Latin American markets.

Lachezar Petrov, CEO of CT Interactive, commented: “We are thrilled to join forces with R. Franco Digital. This collaboration not only strengthens our presence in Spain but also provides an opportunity to expand our footprint in the dynamic Latin American market. Together, we aim to deliver gaming solutions that cater to the diverse preferences of players in these regions”.

This strategic collaboration marks a significant milestone for both companies, combining CT Interactive’s cutting-edge products and R. Franco Digital’s extensive market reach to deliver an unparalleled gaming experience for players in Spain and across Latin America.

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“This partnership is an important step for our brand. We look forward to bringing unique and engaging gaming content to a broader audience, fostering growth in the Spanish and Latin American markets”, said Milena Tsankarska, Head of Business Development EMEA at CT Interactive.

Franco Digital is a leading provider of global gaming solutions for online and retail operations. The platform is part of the Recreativos Franco Group, a pioneer in the fabrication of recreational machines with more than 50 years of experience.

Guillermo Ruipérez, Head of Sales at R. Franco Platform, commented: “CT Interactive’s innovative content and diverse portfolio will complement our platform, allowing us to offer an even more exciting and engaging range of games to our customers in Spain and Latin America”.

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REEVO and Peter and Sons Forge a Powerful Alliance to Transform Gaming Entertainment

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REEVO, a pioneering B2B content and aggregation provider, proudly announces a dynamic partnership with Peter and Sons, an international game development studio renowned for revolutionizing online gambling with uniquely styled, high-performing video slots, and casino games. This strategic collaboration signifies a momentous leap in enhancing the gaming experience for players worldwide, seamlessly integrating Peter and Sons’ exceptional portfolio into REEVO’s cutting-edge platform. Together, these industry leaders are committed to redefining and elevating the landscape of gaming entertainment.

REEVO stands at the forefront of innovation with its resilient aggregation platform. This empowers over 80 partners to achieve distinctiveness through custom and exclusive REEVO content. Boasting a portfolio of over 8000 games, spanning slots, table games, crash games, and live gaming experiences, REEVO consistently establishes pioneering benchmarks in innovation and diversity.

In 2024, REEVO embarks on an ambitious journey to onboard over 60 new game providers, and the collaboration with Peter & Sons serves as a strategic initiative towards fulfilling this commitment.

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Peter and Sons, founded in 2019 by a team of international enthusiasts and professionals, has set itself apart with a distinctive approach to casino game development. With world-class mechanics, their games offer an unparalleled gaming experience, featuring innovative features, stunning graphics, and top-notch audio. With a portfolio of 30+ games, including popular titles like Kaiser, Valkyries, Book of Books, and Barbarossa, and a new release each month, Peter and Sons aims to expand their universe, offering a diverse range of Slot Games, Scratch Cards, and Instant Games for every type of player and market.

Yann Bautista, Commercial Director, and Founder at Peter and Sons: We’re thrilled to team up with Reevo, expanding our game collection to a global audience. With over 30 titles, including favorites like Barbarossa and Book of Books, we’re eager to share our creations with Reevo Play’s esteemed partners. 

Petra Maria Poola, Head of Sales at REEVO, added: “I am thrilled to join forces with Peter and Sons. Their dedication to amazing game development has garnered them a stellar reputation, and we have long admired their work. This strategic partnership provides us with the exciting opportunity to introduce our captivating portfolio to new audiences, and we look forward to collectively setting new standards in the industry.”

The REEVO and Peter and Sons partnership signals the dawn of a new era in gaming entertainment, blending innovation, diversity, and a player-centric approach. Stay tuned as these industry leaders reshape the gaming landscape, delivering an unparalleled experience for players worldwide.

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