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Atlas unpacks its automated tools & next-gen “no-risk” sportsbook at SiGMA Europe

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Atlas-IAC, the leading sportsbook and PAM software developer, will make its next trade-show stop at SiGMA/AGS Summit, Europe’s elite-level sports betting and igaming summit, next week in Valletta (14-18 November). Atlas delegates will be on hand to unpack its latest plans and innovative product suite at Stand ST39 amid the bustling marketplace of the renowned Malta Fairs and Convention Centre (MFCC).

Atlas-IAC will take this timely opportunity to showcase its diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place. Customers can be grouped into profiled segments based on site activity, betting behaviour, deposit regularity and a host of additional personal traits.

Get in touch to book a meeting to discuss the full platform; consider its “no-risk” sportsbook option; evaluate its in-built CRM and trading tools, built by some of the finest trading minds in the business. Or simply stop by Stand ST39, where a host of team delegates will be waiting to greet you or arrange an easy-to-follow demonstration.

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Atlas-IAC’s next-generation sportsbook can also now be integrated as an iframe on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in perfect time for this winter’s relentless sporting schedule, including the forthcoming football World Cup.

Atlas-IAC’s modern technology helps to overcome local regulatory challenges with a light physical deployment backed up by centralised control systems. The company has always placed a strong premium on social responsibility and its solution offers full workflow management across AML and customer interactions as well as flexible tools for self-exclusion, time-outs and self-imposed limits.

Among Atlas’ assorted tailored solutions for European operators are localized sports betting products, coupled with data feed solutions and a full suite of casino and skill-based games.

Richard Thorp, Strategic Advisor to Atlas-IAC and RPM Gaming Director, said: “After a stunning summer of sport, this SiGMA/AGS Summit brings together many of the sector’s heavy hitters for a timely think tank. At Atlas and RPM, we’re solving for how the industry can best provide operators and bettors with engaging, innovative betting experiences across some tent-pole, revenue-driving events this autumn – dominated, as ever, by the imminent football World Cup (invariably a defining moment for revenue and new-account growth) but not forgetting many other sports, of course, like the climaxing T20 World Cup cricket, or the ongoing NFL campaign stateside.

“Thanks to our progressive partnership with Atlas-IAC, we now provide unrivalled customised platform solutions, industry-leading automation and world-class support. To learn more about Atlas-IAC’s automated technology and the benefits of our platform, just drop us a line, or pop by Stand ST39 where my team and I look forward to welcoming you. It’s fantastic to be back together, with idyllic harbor-side views as standard after the show each day!

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“Moreover, if any operator or casino is looking to mitigate the potential risk of integrating a new sportsbook, our sportsbook solution can now underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any global market.

“The concept has already proven popular and was initially aimed at single-product operators – i.e. those that aren’t used to a sportsbook solution itself. For example, they wouldn’t want to have a trading team; they might ostensibly baulk at the typical risks involved in running a sportsbook. Sportsbooks used to be seen by some as a high-risk offering, or a volatile area in which to operate. But our simple pitch is, if you are a casino operator, we will integrate as an iframe into your platform – and we will underwrite all the risk. You literally don’t have to burn any fuel managing it, nor worrying about it. We’ll take care of everything. And if there is any downside, we’ll underwrite that.”

Sergei Efimenko, CEO of Atlas-IAC, added: “SiGMA Europe is always a must-make event, and there’s a real momentum behind this year’s renewal in Valletta at the revered Malta Fairs and Convention Centre (MFCC). I’m thoroughly impressed with the quality, quantity and diversity of the delegates on site, so we can’t wait to catch up with old and new friends alike.

“As for our leading sportsbook platform, its successful automation and highly-modular nature is proven. We also know how to manage diverse customer bases, premised on their history and the patterns of behaviour. So, whatever previous concerns may’ve been around operating a sportsbook (e.g. betting just before an event starts, betting at a time where there’s potentially an unreliable feed) we have the tools to spot that and correct for it. As a result, for us, underwriting wasn’t a big challenge, and we are willing to offer that on a competitive revenue-share model for new partners.

“The Atlas-IAC team will be on Stand ST39 throughout the week. Please contact our friendly staff to organise a demonstration of the most modern and thorough platform in the betting and gaming industry.”

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OpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024

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Provider’s robust engine processed 397 million account transactions during top horse racing festival

OpenBet, a leading content, platform and service provider to the sports betting industry, has reported impressive results at this year’s Grand National Festival, processing 101,000 peak bets per minute, which represents an increase of 21% year-on-year.

The 2024 edition of the iconic race held at Aintree saw jockey Paul Townend secure his first Grand National win with joint-favourite I Am Maximus. During the horse racing festival, OpenBet’s robust betting engine powered the account transactions for market-leading operators such as William Hill, Entain and Flutter, delivering a seamless betting experience for their customers.

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Despite a reduced field size of 34 runners during the flagship race, betting interest remained extremely high across the three-day festival, which remains one of the busiest horse races of the year.

 

Significant highlights across OpenBet’s customers included:

  • 101,000 peak bets per minute (BPM), 21% increase vs 2023
  • 3,000 peak bets per second, 34% increase vs 2023
  • 397 million account transactions, 3% increase vs 2023
  • Average Win and Each Way stake was £5.42
  • 100% uptime

Florian Diederichsen, CTO at OpenBet, said: “We continue to deliver record-breaking results at OpenBet, across some of the world’s major sporting events.

“This year, the Grand National continued to attract extraordinary levels of bettors. With an average win and each way stake being £5.42, any downtime would have risked £100,000s of lost turnover. However, our operator partners were able to deliver a seamless betting experience for the historical event with the support of our highly experienced team, and industry-leading technology. We look forward to delivering even more success during the summer of sport ahead.”

The post OpenBet Powers Record-Breaking 100,000+ Peak Bets per Minute at Grand National 2024 appeared first on European Gaming Industry News.

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BiS Awards

Salsa Technology is Primed to Showcase its Localised Latin America Solutions at BIS SiGMA Americas

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Salsa Technology is pleased to reveal that it will showcase its localised Latin America solutions at the significant BIS SiGMA Americas. The iGaming event is being held at the Transamerica Expo in Sao Paulo, Brazil, from April 23 to 24.

Exhibiting at BIS SiGMA Americas gives Salsa Technology the prime opportunity to promote its cutting-edge technology and highly-flexible solutions created specifically to meet the needs of local markets. Salsa Technology’s expert team will be stationed at stand M51 where it will be available to talk in-depth about its suite of products and solutions. The GLI-certified PAM, Salsa Omni, is already live in the Brazilian regulated market, providing comprehensive solutions including secure migration for peace of mind. Salsa Technology’s recent collaboration and seamless launch with NossaBet is testament to this promise.

Additionally, Salsa Gator is leading the way in the provision of casino gaming in the regulated Brazilian market, working to comply with the specific requirements laid out by state regulators.

The founder of Salsa Technology, Peter Nolte, will be joined by the star Salsa Technology team, which features Eliane Nunes as Head of Marketing and Sales, Otavio Miranda as Business Development Manager, Leticia Nostrane as Key Account Manager, Fernanda Carpinelli as Account Manager, Cathiussa Canez as Operations and Support Manager, Lilian Carmona as Marketing Manager and Flavia Izidoro as Content Analyst. At the event, Salsa Technology’s signature Senhor do Bomfim wish ribbons will be available, the model dressed as a ‘baiana’ and the artisanal cachaca.

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“We’re very happy to once again participate in this event in Brazil where we call home,” Nunes said. “As ever, we cannot wait to share more about our solutions and the positive impacts the tech and localised know-how will have for those wishing to make a success of the regulated Brazilian and other Latin America markets.”

During the event, the industry will get to know the winners of both SiGMA Awards, where Salsa Technology was shortlisted in the category of Best Aggregator (Salsa Gator), and BIS Awards, where Salsa Technology is in the running for Best Platform (Salsa Omni), Best Bingo Game (Salsa Bingo Network) and Executive Woman of the Year (Eliane Nunes).

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Bruce Smith

Bruce Smith Enterprise and The Cordish Companies Partner on Proposal to Codevelop $1.4B Transformative Mixed-use Development in Petersburg, Virginia

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Bruce Smith Enterprise and The Cordish Companies have responded to a request for proposal issued by the City of Petersburg, Virginia with plans to codevelop a $1.4 billion Live! Gaming & Entertainment District, anchored by Live! Casino & Hotel Virginia. The proposed project will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs and benefits to the local community, and become a major new tourist destination for the City and the Central Virginia region.

The proposed site is ideally situated at the intersection of Wagner Road and Interstate I-95 with easy access on and off the East Coast’s major north-south interstate, making it the premier location in the Commonwealth. The partners also intend to quickly open an initial first phase casino within a year to begin creating jobs, vendor opportunities and economic benefits immediately for the City of Petersburg and its residents.

Bruce Smith Enterprise and The Cordish Companies’ longstanding relationship dates back to 2008, and most recently the team has partnered to bring a world-class casino resort destination to the Commonwealth. The joint venture partnership is the first-of-its-kind in the gaming and entertainment industry to have a minority-owned business enterprise as co-development partner.

The Petersburg ownership team, which makes up 50% minority equity participation, will become the largest minority ownership opportunity in the gaming and hospitality industry in the country, and will become a model for other projects in Virginia and throughout the nation. The team includes substantial investment from prominent minority businesses and individuals with a long history of residing, working, and investing in the Commonwealth including former Cox Communications GM and philanthropist Gary McCollum, former Philadelphia Eagle and University of Virginia All-American receiver Billy McMullen, and the Reynolds Family, founding family of Reynolds Metals.

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Bruce Smith Enterprise, led by legendary NFL Hall of Fame member and Virginia native Bruce Smith, is a commercial real estate firm that specializes in the development of premier mixed-use projects. Headquartered in Virginia Beach, VA, the company has developed notable properties throughout the state and the Mid-Atlantic region that feature the cohesive and seamless integration of residential, hotel, Class A office, and retail space. Since retiring from professional football in 2004 after a prolific 19-year career, the NFL’s All-Time Sack Leader has endeavored to bring the same level of unparalleled excellence, diligence, and leadership that he honed as a veteran on the field to the management of Bruce Smith Enterprise. The successful development of timeless mixed-use properties that survive and withstand trends of the marketplace, strengthen, and invigorate the local economy and create jobs are core values of Bruce Smith Enterprise’s primary mission.

Bruce Smith Enterprise has flourished since its inception in 2004, partnering with Armada Hoffler in the development of the Mandarin Oriental Hotel, The Swedish Embassy, Harbourside Office Building in Washington, D.C., and Blocks 7 and 10 in The Town Center of Virginia Beach, VA. Bruce Smith Enterprise’s portfolio also includes the Hilton Garden Inn and Smith’s Landing apartment community in Blacksburg, VA – a project built to service the needs of students, alumni, and their families at Smith’s Virginia Tech alma mater – as well as the Hyatt House Hotel and 27 Atlantic Apartments in Virginia Beach.

“I love Virginia. I was born and raised here. I attended VA Tech as a student athlete here, and after retiring from the NFL, I returned home with the inspiration and determination to help make it a more advantageous and prosperous place to live,” said Bruce Smith, Pro Football Hall of Famer, Prominent Virginian Developer and Community Leader.

“I have spent significant time in Petersburg talking with students and the community at large. I’ve had the opportunity to hear first-hand their stories of hardship, and I understand the struggle and the enormous challenges they face. Working as a developer in the state for over 20 years, I’m confident that Bruce Smith Enterprise and The Cordish Companies are the right partners for this undertaking, because we share the same vision and understand the needs of the City of Petersburg and its citizens. Together we can do remarkable work in Petersburg that will transform lives, restore hope, and ultimately imbue a new energy of revitalization that will be felt for generations. Our proposal represents a historic opportunity to prioritize the Petersburg community and put Virginians first,” Bruce Smith added.

“We are incredibly proud to join Bruce Smith and his team to present our vision for a transformational, world-class destination in Petersburg. As our development partner, Bruce shares our core values in investing for the long-term and creating jobs and opportunities for the community. No one comes close to our combined history of success and capabilities to be able to deliver a destination of this scale and complexity. The Cordish Companies’ track record for designing, financing, building, and operating large-scale mixed-use developments and casino resort destinations in the country is unmatched. Our success includes achieving every commitment, program, and goal in our proposals for cities across the country. We are committed to excellence, creating unforgettable experiences for our guests, and treating our team members and communities like family,” Zed Smith, Chief Operating Officer for The Cordish Companies, said.

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