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BETBY

BETBY grows sportsbook reach with Roobet partnership

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BETBY, the innovative sportsbook supplier, has signed a significant sportsbook deal with major crypto casino, Roobet.

Integrated via the Slotegrator platform, BETBY will power Roobet’s sportsbook offering worldwide, with a significant focus on the Latin American region, which the operator has earmarked as a major growth area.

In addition to its crypto-centric approach, Roobet also has a strong esports presence, hosting its own Counter-Strike tournament – the Roobet Cup. This aligns perfectly with the provider’s own esports efforts, with its Betby.Games range proving to be a standout product in the space.

The deal marks another strong commercial step for BETBY, which has enjoyed substantial growth over 2022, partnering with brands all over the world such as BC.GAME and Gamingtec, while also focusing on broadening its data feeds, to ensure a complete overview of global and regional sporting competitions and markets.

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Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Roobet is an operator with a growing reputation and we’re very pleased to be able to bring our leading sportsbook solution to its brand.

“With a particular focus on esports, we feel we have mirrored ideas of what players want from modern betting experiences, and couldn’t be more enthusiastic about the potential of this collaboration.”

Viktor Kareliusson, Head of Sports at Roobet, said: “BETBY’s sportsbook offering stands apart as one that puts partners and players first, while offering a wealth of markets and competitions that our customers will love.

“We can’t wait to work closely with BETBY to achieve our business goals, and offer an outstanding sportsbook alongside our casino products.”

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BETBY

THE WINNING BET: NAVIGATING BRAZIL’S EVOLVING SPORTS BETTING MARKET

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BETBY, a leading provider of sports betting solutions, is pleased to announce the release of a comprehensive industry report titled “The Winning Bet: Navigating Brazil’s Evolving Sports Betting Market”. This insightful report provides a deep dive into the intricacies of Brazil’s dynamic sports betting landscape, offering valuable insights for businesses looking to capitalize on this burgeoning market.

The report covers various key aspects, including:

· Historical background of sports betting regulations in Brazil;

· The state of digital connectivity in Brazil, including internet usage and mobile connectivity;

· In-depth analysis of player betting behavior, revealing trends and preferences among Brazilian sports bettors;

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· Market potential and growth projections for the Brazilian sports betting industry;

· Recommendations for businesses aiming to succeed in the Brazilian market.

With Brazil’s recent regulatory changes opening up new opportunities in the sports betting sector, understanding the nuances of the market has never been more critical. This report equips businesses with the knowledge and insights needed to navigate Brazil’s evolving sports betting landscape successfully.

For businesses seeking to establish a presence or expand their operations in Brazil’s sports betting market, Betby offers tailored sportsbook solutions and expertise to meet their needs.

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BETBY

How BETBY plans to make an impact in LatAm

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BETBY is firmly focused on making a splash in Latin America and recently attended the inaugural SBC Latinoamérica Summit. COO Eva Berkova talks about the key takeaways and plans for the region in 2024.

 

From a BETBY perspective, what are some of your key takeaways from the SBC Latinoamerica Summit?

After visiting this exhibition, it has become even more evident to us that Latin America rightly deserves to be a key focus for us, and we look forward to making a concerted effort to capitalise on the excitement this market brings. We already have several big partners here, but the region is very dynamic, and we are firmly convinced that we are going the right way, putting LatAm as one of our key focuses.

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At the exhibition we saw genuine interest in our product from delegates who know the workings and nuances of the LatAm landscape, and such are the opportunities in Latin America, we do not want to veer away from the territory and enhance our product portfolio to its passionate sports betting audiences.

With a wide range of operators, affiliates, regulators, and many other industry delegates in attendance, were there any key learnings that will influence your decision making for planning a long-term strategy for any expansion into the region?

For some time now we have been planning to introduce BETBY into the local market with a physical presence, and showcase the power and ingenuity of our products. After visiting the exhibition, our opinion was validated, personal connections and everyday communication are the cultural norm in this region, which really appeals to our company, and not only in business terms.

Constant communication is a key characteristic of the people of this region. Visiting the exhibition reaffirmed our belief that in order to strengthen BETBY’s position here, we need to expand our physical presence in the form of our own LatAm office with a Spanish-speaking team.

The untapped potential of the Latin America market is well-documented, what is it about the market that excites BETBY most?

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The LatAm market appeals to us because of its breadth and appetite for sports. In this market, there is also a huge opportunity to promote esports. Esports in LatAm is still a niche that is not very saturated with content and offers, as there is a sustained promotion of traditional sports that are hugely loved in the region like basketball, baseball, and soccer.

The potential of the market is truly enormous, without exaggeration. With our mentality and extensive sportsbook solution, BETBY’s products and ethos weave perfectly into the local fabric – both in terms of our company values and business approach.

How do you go about setting yourself apart from other competitors who are targeting the LatAm region?
For much of the LatAm population, sport is their life, exuding passion and love for their favourite teams and individuals. Many championships and tournaments are held here on a regular basis, which are of interest to local bettors. As BETBY has its own trading department, we can offer odds and markets for these local tournaments. This is one of our many unique selling points that sets our company apart.

Esports in LatAm is becoming increasingly popular, how will your Betby.Games offering cater capitalise on this growth?

The role of esports in LatAm is not that big yet, but it certainly has the potential to be. FIFA and Valorant are generally popular here, and BETBY offers three types of FIFA content in addition to a large esports package, which also includes Valorant.

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But the greatest interest is in Betby.Games – BETBY’s own product. An AI-powered sports feed with game mechanics that excludes human interference on the outrights, Betby.Games offers fully localised and customisable leagues and tournaments that includes the Libertadores Cup and South American Cup, which are of particular interest to local bettors.

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Aposta Ganha

BETBY expands eSports presence in Latin America with Aposta Ganha deal

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BETBY, the innovative sportsbook supplier, has partnered with Brazilian brand Aposta Ganha to provide it with its growing Betby.Games range of content.

The operator’s customers will soon be able to enjoy leading titles from the eSports portfolio, including Cricket, NBA 2K, Rocket League, and eFighting, as well as a hugely popular football title.

The Betby.Games range offers more than 100,000 live events per month, across more than 250 betting markets. It can be seamlessly integrated into any sportsbook platform, either as a standalone product, or as part of a broader ecosystem.

BETBY’s latest partnership marks further expansion across the globe for the provider, which has had a particular focus on Latin America in recent months.

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Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Our Betby.Games eSports range has proven to be hugely popular with players, and we’re very happy to able to bring it live with customers as a standalone product as it opens up further growth avenues for us.

“As we continue our geographical expansion, we’re thrilled to partner with Aposta Ganha, an operator with a strong presence in Brazil.”

Elvis Lourneco, Head of Product at Aposta Ganha, said: “The Betby.Games range of content is something that really appeals to players, and we’re delighted to bring it live on our casino brand.

“We strive to bring diverse, forward-thinking products to our users, and this deal is just another example of how we ensure our offering is best in class.”

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