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Enteractive Appoints Faye Williams to Head of Account Management role

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Enteractive, the leader in iGaming retention and engagement services, has appointed Faye Williams to Head of Account Management for the B2B team, reporting to Chief Business Officer Andrew Foster.

Faye has more than seven years of experience in the iGaming and sports betting sectors having worked with leading industry names including Betfair, Betsson and GiG prior to joining Enteractive.

The appointment will further strengthen Enteractive’s B2B team as the company expands into the U.S. sector as well as other regulated global markets, delivering retention and reactivation services to drive active players brands for a growing number of leading operator brands around the world.

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Andrew Foster, CBO, commented, “In 2022, Enteractive has seen remarkable growth with both new clients coming onboard and entrance to new markets around the world, most notably in North America.   With Faye’s extensive experience in the iGaming sector, this is an important appointment for our B2B team, supporting our business growth into 2023 and beyond.”

Faye Williams added, “I’m excited to join Enteractive as the company continues to grow as the leader in the field of reactivation and retention, working with so many of the major operators around the world.   It’s a hugely important period at the moment, with the United States upping the ante for everyone in the sector, and I look forward to helping the company drive more active players for iGaming brands worldwide.”

Enteractive’s proprietary (Re)Activation Cloud technology platform brings operators a fast and seamless integration of selected player databases, providing native-language sales agents to offer ‘real-human’ personalised engagement with players in each market.

From the provision of unrivalled infrastructure enabling one-to-one engagement with players, to the development of more specialised technologies, including SMS, email, and webapps, Enteractive’s suite of services drive active players and, in turn, increase bottom line revenues.

As the industry leader in player engagement, reactivation and retention since 2008, Enteractive is recognised as one of the top revenue generators for the global iGaming sector, successfully converting lapsed database segments at scale for a variety of leading operators.

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Latest News

REEVO and Peter and Sons Forge a Powerful Alliance to Transform Gaming Entertainment

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REEVO, a pioneering B2B content and aggregation provider, proudly announces a dynamic partnership with Peter and Sons, an international game development studio renowned for revolutionizing online gambling with uniquely styled, high-performing video slots, and casino games. This strategic collaboration signifies a momentous leap in enhancing the gaming experience for players worldwide, seamlessly integrating Peter and Sons’ exceptional portfolio into REEVO’s cutting-edge platform. Together, these industry leaders are committed to redefining and elevating the landscape of gaming entertainment.

REEVO stands at the forefront of innovation with its resilient aggregation platform. This empowers over 80 partners to achieve distinctiveness through custom and exclusive REEVO content. Boasting a portfolio of over 8000 games, spanning slots, table games, crash games, and live gaming experiences, REEVO consistently establishes pioneering benchmarks in innovation and diversity.

In 2024, REEVO embarks on an ambitious journey to onboard over 60 new game providers, and the collaboration with Peter & Sons serves as a strategic initiative towards fulfilling this commitment.

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Peter and Sons, founded in 2019 by a team of international enthusiasts and professionals, has set itself apart with a distinctive approach to casino game development. With world-class mechanics, their games offer an unparalleled gaming experience, featuring innovative features, stunning graphics, and top-notch audio. With a portfolio of 30+ games, including popular titles like Kaiser, Valkyries, Book of Books, and Barbarossa, and a new release each month, Peter and Sons aims to expand their universe, offering a diverse range of Slot Games, Scratch Cards, and Instant Games for every type of player and market.

Yann Bautista, Commercial Director, and Founder at Peter and Sons: We’re thrilled to team up with Reevo, expanding our game collection to a global audience. With over 30 titles, including favorites like Barbarossa and Book of Books, we’re eager to share our creations with Reevo Play’s esteemed partners. 

Petra Maria Poola, Head of Sales at REEVO, added: “I am thrilled to join forces with Peter and Sons. Their dedication to amazing game development has garnered them a stellar reputation, and we have long admired their work. This strategic partnership provides us with the exciting opportunity to introduce our captivating portfolio to new audiences, and we look forward to collectively setting new standards in the industry.”

The REEVO and Peter and Sons partnership signals the dawn of a new era in gaming entertainment, blending innovation, diversity, and a player-centric approach. Stay tuned as these industry leaders reshape the gaming landscape, delivering an unparalleled experience for players worldwide.

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Compliance Updates

NJDGE Closes its Investigation of Evolution AB with No Further Action

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Evolution AB has been informed by the New Jersey Division of Gaming Enforcement (NJDGE) that it has conducted an investigation into allegations of misconduct by Evolution AB and that its investigation has been closed with no further action taken.

In November 2021 the NJDGE received a report prepared by an unidentified firm alleging misconduct by Evolution AB. Following receipt of the report, the NJDGE commenced a thorough investigation into the allegations to determine their validity.

The NJDGE found no evidence that Evolution sanctioned, promoted, permitted, or otherwise materially benefitted from its content offered by operators in any market that the NJDGE considers a prohibited jurisdiction.

Evolution also conducted an internal review, while concluding that its due diligence and compliance processes were sufficient, Evolution took the opportunity to enhance its processes. The NJDGE supports the enhancements that Evolution has made. The enhancements did not relate to any jurisdictional violations.

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The NJDGE’s investigation into this matter is closed requiring no further action.

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Campus Takeover

Gen.G and University of Kentucky Bring Back Award Winning Conference “Campus Takeover” Designed to Drive the Future of Collegiate Esports

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Global esports and gaming organization Gen.G and the University of Kentucky (UK) are bringing back their award winning collegiate esports industry conference, Campus Takeover, on March 30 and April 6. This two-day event will bring together esports professionals with students and administrators from different universities. UK continues to pave the way as an esports ecosystem leader in the SEC and Midwest region.

Campus Takeover Day 1 is a student-focused event leading up to the professional conference, and will be live-streamed at twitch.tv/universityofky on March 30 starting at 4:30 PM EST. Campus Takeover Day 2, the flagship professional conference, will be hosted at the Don & Cathy Jacobs Science Building on the University of Kentucky campus on April 6, starting at 10:00 AM EST.

“Since we started this event, we had a responsibility to uphold what future students expect of the University of Kentucky when it comes to their budding esports careers. There’s a lot expected about the future of gaming and esports, and we want to make sure our students are well equipped to be that expected change for years to come,” Heath Price, Associate Chief Information Officer at University of Kentucky, said.

Additionally, many esports professionals hailing from different segments of esports business will participate in various panels during Campus Takeover. The panels and discussions will cover a bevy of topics, including how to maximize your time when looking for new jobs, a conversation around esports, influencers, business, and video games, a look at intersectionality in games, and much more. Other clubs and programs will also be welcome to have tables within the Atrium during Campus Takeover, so even newer students get to see everything UK has to offer.

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“University of Kentucky has been our long term collegiate partner; their investment in this community allows us to have a small hand in making sure the future of gaming and esports is secure. We all want to see this industry thrive, and we hope Campus Takeover is a stepping stone for other schools to form their own ways to develop the collegiate esports ecosystem,” Martin Kim, Chief Revenue Officer at Gen.G, said.

Campus Takeover was recognized at the 2023 Esports & Gaming Business Summit Tempest Awards, where it won the award for the Collegiate Esports Program of the Year.

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