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Canada

Young social-media focused sports marketing company gives investors opportunity to continue turning the advertising world on its head from as little as $250

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SGG Media – A Division of Sports Gambling Guides, Inc., the up-and-coming sports advertising agency, is continuing its plans to turn the advertising world on its head by opening up a $5 million round of private funding on leading US investment platform, StartEngine.com via the SGG Media portal:  https://www.startengine.com/sports-gambling-guides

Like so many things the company has done during its short but meteoric rise to prominence over the past few years, turning to one of America’s largest crowd funding sites to generate further investment in SGG Media is something of an industry first. It will give private investors the unique opportunity to buy into a sports gambling-related business from just $250 while helping SGG Media continue to grow.

With StartEngine.com having already helped other start-up businesses raise $50 million in private funding, SGG Media is confident of launching their $5 million offering on the platform – with this amount further complimenting the $3.25 million the group has already funded in the past 15 months.

The fact that SGG Media has ripped up the traditional funding playbook and made investment in the company possible for private individuals online should perhaps not come as a huge surprise to anyone in the sports marketing industry – after all, this is a young company that has always done things differently.

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Having recognized the cost-prohibitive and largely unquantifiable nature of conventional TV, print and radio advertising, SGG Media set out on a mission to disrupt the sports affiliate marketing space by instead harnessing the power of social media to reach a whole new audience of modern sports fans.

From this simple but pioneering starting position, SGG Media has gone on to amass a vast network of over 1,300 “micro-sports influencers” – knowledgeable and engaged content creators who can deliver laser-focused messaging and promotions to a combined audience of 25 million avid sports fans.

The group has since partnered with some of the largest companies in the sports betting and daily fantasy sports industries, with these organizations all recognizing the importance of connecting with a new breed of fan that’s consuming sports info via Twitter, Instagram, and other forms of social media.

Troy Paul, Co-Founder and President of SGG Media, said: “We’re very excited to be taking investment in SGG Media online on the hugely successful crowdfunding platform, StartEngine.com. It’s perhaps the first opportunity for private investors to show support for a sports gambling-related company.
“To put it plainly, if you believe in the future of online sports gambling and the future of social media advertising, this is a great opportunity to get involved with our company from as little as $250. We strongly believe the crowdfunding round will prove to be another major success for SGG Media and will enable the group to continue its trailblazing work at the cross section of sports and social media.”

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Canada

Casino Time Elevates Social Gaming in Ontario with Launch of iGaming Website

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Casino Time, a full-service online casino for Ontario residents, proudly announces the highly anticipated launch of its iGaming website, CasinoTime.ca. Affiliated with 10 Charitable Gaming entertainment venues across the province, Casino Time extends its legacy fundraising model and beloved social gaming experience to the digital realm.

At the time of launch, Casino Time features a premium selection of games in each of its core product verticals including Slots, Live Dealer Casino Games, and Bingo. Adding to its diverse portfolio, Casino Time is also set to introduce a Sportsbook in late 2024. With a robust suite of features including interactive chat, local customer service, 24/7 accessibility, loyalty rewards, and rapid payment solutions, the online platform provides a powerful casino experience that is community-oriented.

Casino Time is committed to meeting the expectations of players who value the superior gaming experience associated with its charitable gaming affiliates. The iGaming website harnesses industry-leading technology from Gaming Innovation Group (GiG) to deliver an intuitive user experience and offers progressive jackpots and full-service game offerings from Pragmatic Play, Evolution, IGT, and Blueprint Gaming, including mega hits like Lightning Roulette, Gonzo’s Quest, and Cleopatra.

Pragmatic Play will also be the driving force behind Casino Time’s Bingo offering, handpicked by the operator for its best-in-class user experience, comprehensive promotional suite, live chat functionality, and exclusive play-on-demand feature. Casino Time is the first Canadian iGaming operator to offer regulated access to the globally renowned bingo product, Bingo Blast, cherished by players everywhere.

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“We have been leading the revival of community gaming in Ontario for 20 years with cutting-edge gambling entertainment at the local level. Now through an exclusive partnership with iGO, we’re bringing our offerings online across Ontario, providing more access to the social gaming revolution that has won us a legion of fans,” says D’Arcy Stuart, CEO of Casino Time.

Rooted in legacy, Casino Time’s team is dedicated to delivering an unparalleled online and offline gaming experience with over 50 years of serving the gambling community in Ontario. Committed to VIP loyalty, high-touch customer care, responsible gaming practices, and safety and security, Casino Time provides community and peace of mind to its players.

“In our physical locations, our gambling product is, of course, second to none, but the special sauce is the social experience, which we’re replicating with the iGaming platform,” adds George Prue, General Manager of Jackpot Time Sarnia. “We know our customers personally and we love being part of their recreation and banter. Plus, proceeds get invested straight back into the community. That’s a gambling model we can proudly stand behind.”

Casino Time is not merely an online entity; it is an extension of the vibrant Ontario gambling community. Casino Time’s iGaming website goes beyond the ordinary, fostering a community-oriented gaming experience that is both social and inclusive.

 

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Alcohol and Gaming Commission of Ontario (AGCO)

Soft2Bet strengthens integrity monitoring with IBIA membership in Ontario

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Soft2Bet, a leading casino and sportsbook platform provider, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.

Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before worldwide implementation in the coming months.

IBIA includes over 50 of the world’s leading sports betting and gaming companies, who operate over 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its own internal betting integrity protocols and IBIA’s position as the world’s leading sports betting integrity monitoring body.

David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to be joining the IBIA as we strengthen our own betting integrity monitoring processes and play our part in furthering the IBIA’s long-standing work on this key issue. Ontario is a world class iGaming jurisdiction; it will be the first market where we will implement our IBIA membership and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.

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Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our position in the Ontario market. The operator’s decision to join IBIA demonstrates its desire to utilise the best integrity protection available for its sportsbook product. The association is delighted to be able to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators and for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300bn in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sportsbetting operators licensed in Ontario are required to be part of a betting integrity monitoring body.

IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.

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British Columbia Lottery Corporation

SCCG Management Signs Contract with British Columbia Lottery Corporation

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SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.

The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”

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