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Bragg Brings Fuze™ Player Engagement to Sports Betting Sector
Bragg Gaming Group has expanded its successful player engagement and gamification product Fuze™ to now be available on sportsbooks, offering operators a new way to enhance customer experience.
The Fuze™ toolset – already available to customers of Bragg’s online casino content via its proprietary distribution platform – has now been extended to sports betting products, enabling operators to leverage event-driven betting demand with targeted gamified promotions which punters can track in real-time.
Using the toolset, operators running sports betting promotions could, for example, challenge punters to bet on the outcome of every soccer match in a World Cup group stage, with prizes for participants with the highest ratio of winning bets, all tracked live using Fuze™ leaderboards.
The highly-configurable Fuze™ sports betting promotions open up a huge range of options to help operators promote specific sporting events, allowing punters to compete with each other and boosting wagers.
Additional features to be introduced in the near future include predefined individual challenges with a prize for successful completion, or a journey of multiple challenges with different achievement mechanics in return for rewards.
The technology can also be used to set up and operate loyalty programs where jurisdictions allow, in which punters collect points when making wagers to use later in a rewards store. Campaigns are easily set up thanks to a user-friendly back-office and integration is possible with all major sportsbook engines.
Fuze™ has been available to Bragg’s online casino customers since its successful launch in 2021. Data based on previous active promotions showed that the numbers of online casino bets, game rounds and players almost tripled during Fuze™ campaigns.
Fuze™ marked its sportsbook debut with leading Dutch operator BetCity.nl last week, with other operators expected to roll out with the functionality in the coming weeks and months.
Peter Lavric, Chief Technology Officer at Bragg Gaming Group, said: “Fuze™ is a technologically perfected, modular and scalable product that allows for an agnostic sportsbook engine integration to service clients of any size.
“We have high hopes for this solution as it enables sports fans to enjoy actively competing with each other, rather than passively following the events they love. Our engagement tools take the experience that punters get from sports betting to a whole new level while for operators, Fuze™ significantly helps drive business performance. As an already proven product with our online casino customers, we are certain that Fuze™ will perform as well with sportsbooks as it does with the casino segment and strongly believe that gamification is the future of sportsbooks.”
Bart Myers
Lottery.com Inc. Relaunches Sweepstakes Operations
Lottery.com Inc. announced the restart of its sweepstakes operations in conjunction with the WinTogether Trust, a registered 501(c)3 charitable organization. The proceeds from the sweepstakes will benefit Street Child United. The sweepstakes had a soft launch on April 3, 2024, and is available at http://donateto.win, the successor to Lottery.com’s WinTogether.org platform.
Street Child United is a global organization dedicated to improving the lives of street-connected children. The organization focuses on four key pillars: Ensuring every child has birth registration which provides access to healthcare and education; protecting children against abuse, exploitation, and trafficking; securing access to education; and setting a foundation for gender equality.
Donors are incentivized to give by receiving entries to win an Apple Vision Pro mixed reality headset. More information and donation options can be found at https://donateto.win. The sweepstakes to support Street Child United will continue until 11:59PT on August 31, 2024. The winner will be announced on or around September 20, 2024.
Matthew McGahan, CEO of Lottery.com, said: “This is a significant milestone for Lottery.com. The Company, through its partnership with the WinTogether Trust, is resuming its commitment to supporting philanthropic initiatives that focus on responsible gaming along with local, regional, and global charitable initiatives. Street Child United is a wonderful organization. We believe their mission will resonate with the Sports.com’s growing global user base.”
Bart Myers, Director of the WinTogether Trust, said: “The WinTogether Trust board is excited for our organization to play a role in the resurgence of Lottery.com. Being able to leverage their powerful brands, Lottery.com and Sports.com, will allow us to exponentially expand the number of organizations we support and the financial impact our sweepstakes make for them.”
Chris Schroder
Colorado Launches Illegal Gambling Awareness Campaign
The Colorado Division of Gambling has launched a new illegal gambling awareness campaign.
The “Play Legit. Gamble Only Where Legal.” campaign aims to educate the public about the risks associated with illegal gambling and the importance of supporting regulated gaming venues.
The campaign emphasizes legal gambling options, including casinos in Black Hawk, Central City, and Cripple Creek, as well as online sports betting and off-track betting.
“With many certified and legal gambling sites available, it’s never worth it to put yourself in danger. Together, let’s play by the rules and ensure that Colorado remains a safe and responsible gaming destination. By recognizing and preventing illegal gambling, we all win,” Chris Schroder, Director of the Colorado Division of Gaming, said.
In Colorado, gambling opportunities abound, but not all are legal. Illegal gambling operations not only fail to protect players but can also serve as a breeding ground for serious crimes, including fraud, human trafficking, drug trafficking, and burglary, posing a threat to public safety and community well-being. Participants in illegal gambling activities also compromise personal and financial information, putting individuals at risk of identity theft, unreliable payouts, and potential legal consequences, such as fines and imprisonment.
Justin Psaila CFO White Hat Gaming
White Hat Gaming strengthens executive team with Justin Psaila announced as new Chief Financial Officer
Appointment comes as White Hat Gaming continues its US expansion
Leading iGaming platform provider, White Hat Gaming, has appointed industry expert Justin Psaila as its new Chief Financial Officer as the company continues to grow its operations worldwide.
Psaila joins with nearly two decades’ worth of industry experience following eight years at Betsson Group and close to nine years in his former role as CFO at Gaming Innovation Group.
He will now oversee White Hat’s financial division to assist in the provider’s goal of enhancing its operations across the globe, in particular in the US, where it has made significant progress.
White Hat has already partnered with iGaming giants Bally’s and New Jersey-based lottery operator Jackpocket to supply its cutting-edge Player Account Management solution, while also bolstering its presence in Oklahoma through an agreement with the Choctaw Nation.
Phillip Gelvan, CEO, White Hat Gaming, said: “We are delighted to announce that Justin Psaila will be joining the White Hat Gaming team as CFO. Justin is well respected in the industry, and I have no doubt his appointment will strengthen our already impressive executive team.
“White Hat is consistently working to deliver on its global expansion goals, and Justin will be key in ensuring the company’s financial objectives are attained.”
Justin Psaila, CFO, White Hat Gaming, said: “I am very happy to be starting my new position as Group Chief Financial Officer at White Hat Gaming.
“I am joining a brilliant team and look forward to helping deliver on White Hat’s ambitious growth plans across the US and beyond.”
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