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Africa

NBA Africa and Hennessy to Host League’s First NBA Crossover Lifestyle Event on the Continent

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NBA Africa and Hennessy, the world’s best-selling cognac, today announced that NBA Crossover, an invite-only lifestyle event that will showcase the convergence of the NBA and popular culture through the art, fashion, music and technology that surround today’s game, will take place in Africa for the first time on Saturday, Feb. 5 at Landmark Beach Front in Lagos, Nigeria.

As part of NBA Crossover, Africa’s first floating basketball court will be displayed at Ikoyi Link Bridge in Lagos from Feb. 3-5. In addition, on Feb. 5 Hennessy will be the Presenting Partner of a celebrity basketball game at Landmark Beach Front featuring Nigerian artists, performers and media personalities. NBA Africa and Hennessy will also donate a basketball court to the Lagos State Parks and Gardens Agency at Ikorodu Recreational Park as part of their and Lagos State’s commitment to providing people in the state with access to sport.

“We at Hennessy are thrilled to partner with NBA Africa to create this unforgettable experience in Lagos. Nigeria is such an important market for both Hennessy and the NBA, and this event is something we’ve been looking forward to for some time,” said Hennessy President & CEO Laurent Boillot. “The NBA and Hennessy have made a huge impact on urban culture across the globe, and this partnership event in Lagos will again showcase that our collective influence moves far beyond the court. Over the past year, Hennessy has partnered with the NBA to showcase courts in iconic locations in Australia, China and the UK, and it is now time for Nigeria to enter the game.”

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“We are thrilled to celebrate the NBA’s landmark 75th Anniversary Season with Hennessy in such iconic fashion,” said NBA Africa CEO Victor Williams. “Nigerian players have had tremendous impact on basketball and the NBA, and it is only fitting that we host our first NBA Crossover event on the continent in Lagos, where there is already tremendous talent and passion for the game.”

“NBA Africa is committed to the development of basketball in Nigeria, and this event, in addition to the opening of our office in Lagos, mark another milestone in our efforts to grow the game in the country,” said NBA Africa Vice President & Country Head of Nigeria, Gbemisola Abudu. “I look forward to NBA Crossover and to working with my colleagues to expand our engagement with Nigerian fans, partners and basketball stakeholders in the months and years to come.”

For more than 250 years, Hennessy has celebrated those who embody the “Never Stop. Never Settle” ethos that is personified by the NBA’s unwavering commitment to drive culture forward. Throughout the NBA’s 75th Anniversary Season, Hennessy will celebrate the tradition and mindset of basketball fans across Africa through a range of consumer events, activations and localized content.

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Africa

Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal

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Kiron Interactive, a leading provider of virtual sports and numbers games, has announced the expansion of its partnership with Hulu Sport, a tier-one operator in Ethiopia, with the launch of its innovative Mobile Lite Football Leagues product.

The new offering, known as the Hulu League, is an extension of Kiron’s existing partnership with Hulu Sport, which already includes the integration of Kiron’s products in the operator’s retail and online channels via its omnichannel Betman platform.

Mobile Lite Football Leagues is a tailored version of Kiron’s popular virtual football product, designed specifically for mobile devices in markets with limited bandwidth. The game offers an immersive and engaging virtual football experience, complete with a wide range of betting markets while requiring a fraction of the regular data consumption.

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The Hulu League launch will significantly boost Hulu Sport’s mobile offering, providing its players with a unique, entertaining and data-light virtual football betting experience that Kiron Interactive is renowned for in the industry.

Steven Spartinos, Kiron Co-CEO, said: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopia’s leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.

“We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”

Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution, said: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.

“Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximise the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”

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The post Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal appeared first on European Gaming Industry News.

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Africa

Hub88 partners with LiveGames to enhance content offering

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Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

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The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

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“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

The post Hub88 partners with LiveGames to enhance content offering appeared first on European Gaming Industry News.

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Africa

NE Group powers 888bets launch in Angola

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NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.

888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao

NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.

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For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices

NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”

888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”

The post NE Group powers 888bets launch in Angola appeared first on European Gaming Industry News.

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