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BtoBet’s Dima Reiderman discusses his outlook for 2022

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“OUR GEOGRAPHIC EXPANSION AND PRODUCT ROADMAP GO HAND-IN-HAND”

BtoBet’s Chief Operational Officer, Dima Reiderman, analyses the company’s performance during 2021 and provides his outlook for what awaits the company throughout 2022.

  1. It’s been a very important year for BtoBet growth’s strategy. 2021 has seen the company establish a strong foothold in Europe, whilst having consolidated its core markets. What are BtoBet’s targets for the new year from a market perspective?

Market consolidation and expansion were one of the primary targets for 2021. And I am glad to say that from this point of view we have ticked all the boxes. Having said this now we have to focus on what lies ahead for BtoBet during 2022.

Looking back at January last year, we’ve spoken openly about our intent to be present in the more mature markets. Now we are in a position to say that we are present in these high-yield markets, and we want to further increase our presence in these markets.

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We have gone live in Poland and the UK, and are keen to continue building our presence in what is Europe’s biggest market. At the same time I am also very positive that 2022 will see BtoBet very active on the European front and entering multiple jurisdictions in this mature market. All this whilst at the same time further maintaining our growth strategy in emerging markets, where for instance in the past weeks we have announced our partnership with FanDuel in Brazil.

  1. A lot of activity seems to await BtoBet for 2022 on the markets front. But what awaits the company from a product development perspective?

To put it simply, our geographic expansion also drives our product roadmap.

Entering and expanding in these markets also drives to a significant extent the evolution of our sports betting product, because it needs to develop to fit the requirements of the mature market punters.

One has to keep in mind that the betting preferences of our core markets – Africa and Latin America in particular – are very much different than what shapes up the player preferences in the more mature markets, such as in the United Kingdom for instance. And it is with this in mind that we are developing our sportsbook offering to fit the taste of these more mature markets.

The evolution of our horse racing product perfectly encapsulates this product evolution. Horse racing is a must have for instance in the UK, whilst bookmakers and operators in Latin America and Africa do tend to do without it. Another example is esports, which is a high bandwidth consumption product, and whilst again it is a must for some markets, it’s not a prerequisite for others.

And in parallel to this product evolution, there are also the modifications that will be taking place on the front-end level, whereby we will be adjusting the UI of the product to fit the liking of punters in different market scenarios.

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So essentially, we are working hard on simultaneously addressing this co-existence: our expansion and entry in new markets, and the evolution of our product roadmap.

  1. 2021 has also been a significant year for BtoBet when it comes to human resources. Will this growth also continue throughout next year?

2021 has seen BtoBet grow significantly from a human resources point of view. The company’s workforce has grown by over 40% during the past 12 months, and the vast majority of this new talent has joined our technology division, particularly the product team. We brought onboard experienced people with a thorough understanding of the iGaming industry, with knowledge in retail, online, and a profound expertise in mature markets. This latter aspect is of particular importance given the fact that mature markets constitute a primary focal point in our growth strategy.

The growth in the headcount is a direct result of our investment in the technology. And we are maintaining this same direction for 2022 as well, again mainly on the technology side. All this whilst at the same time continuing to strengthen the company’s management and leadership team.

  1. How did the company’s growth strategy translate in financial performance?

2021 will go into the company’s financial annals as the best year ever for BtoBet with Q4 being the highlight for the entire year. However, whilst very satisfied with what we have achieved during the past 12 months, we set even more ambitious targets for us for the coming 12 months and which will see BtoBet registering further significant growth in terms of revenue.

Being part of a publicly traded group also allows BtoBet to explore benefits from the group synergies, sharing knowledge and experience, and at the same time optimising costs.

2021 demonstrated the company’s agility, because whilst we were laying the foundation for the long-term growth of the company, in parallel to this we registered the best year from a financial point of view. And the past 12 months have actually shown that one does not necessarily need to come on account of the other.

All this hard work will eventually pay off in the coming years, because BtoBet will be one of the market leaders in the sports betting industry.

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New focus for safer gambling as Clarion confirms launch of Sustainable Gambling Zone

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The Consumer Protection Zone (CPZ), which since its launch at ICE 2018 has developed to become the highest profile feature on the ICE show floor has been re-branded to become the Sustainable Gambling Zone (SGZ). 

The strategic decision has been taken following extensive stakeholder consultation and is set against the heightened importance placed on proactive customer interventions at earlier stages of the player journey.

The SGZ will be debuted at July’s iGB L!VE prior to its official launch at ICE 2025, the first edition of the industry’s most influential b2b gaming show to be held at its new home in Barcelona

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Clarion Gaming’s Director of Industry Insight and Engagement, Ewa Bakun, who has seen the CPZ develop to become the key platform for the industry to advance its understanding and implementation of safer gambling measures and raise standards said: “I must stress that this is much more than just a cosmetic exercise. Instead, the Sustainable Gambling Zone, with its refreshed focus, will engage with the broader stakeholder group of operators who are focused on long-term sustainability, something which goes way beyond simply meeting the regulatory mandate.

“The overarching objective of the Sustainable Gambling Zone is to be at the vanguard of initiatives to help develop healthy play from the outset which includes the incorporation of safer gambling considerations from the very start rather than as a compliance requirement.

“While not yet standard across the whole of the industry, this more holistic approach underpins the safer gambling dynamic. Its goal is to create a more sustainable business in which players continue to enjoy their gambling entertainment experience with the small proportion who are at risk of developing problems pro-actively identified and assisted by operators.”

Clarion Gaming Managing Director, Stuart Hunter added: “The relocation to Barcelona will enable us to expand the ICE and iGB Affiliate offerings but also raise the bar in terms of what we already deliver on behalf of the international industry.

“The intended broader appeal of the Sustainable Gambling Zone dovetails with our relocation and will bring the SGZ closer geographically to continental Europe and closer culturally to the Latin American markets that we serve.

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“Barcelona will open a new chapter for ICE/iGB Affiliate and their respective features, not least the Sustainable Gambling Zone.”

The post New focus for safer gambling as Clarion confirms launch of Sustainable Gambling Zone appeared first on European Gaming Industry News.

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INSPIRED LAUNCHES SOLID GOLD™: THE LATEST GEM IN THE FORTUNE COMMUNITY™ LINEUP!

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is delighted to launch Solid Gold™ to the Cat C market, the latest addition to our Fortune Community™ slot lineup. Fortune Community offers a multiplayer gaming experience tailored for the Category C and bingo markets. Fortune Community games can activate a community bonus during play, ensuring all eligible players can share in the rewards.

Prepare to embark on a nostalgic journey with Solid Gold™, a classic retro slot that seamlessly blends vintage charm with exhilarating thrills.

In Solid Gold, a Gold Bar character hovering above the reels brings players closer to victory. When these characters grace each of the three reels, they unlock one of three bonuses. During the Wild Pick bonus, players take charge and choose one of three reels to turn Wild – or two if they’re lucky. Once a reel is selected, a stack of Wilds fills the entire reel, whilst the Wild symbol substitutes for all other symbols to enhance or create wins.

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Players fortunate enough to trigger the Wild Pick bonus will have the opportunity to win a bonus spin. During this feature, the Wild reels will lock in position while the remaining reels spin again, providing players with an additional opportunity to win.

The Solid Gold community bonus steals the spotlight, played on alternative reels and offering 6 enticing prizes up for grabs. The reels will continue to spin until either a £100 jackpot prize is awarded, or a losing combination appears. Solid Gold not only offers players the opportunity to relive the golden era of slots but also engages them in a community bonus.

Richard Terry, UK Market Product Director, said: ” Solid Gold is the latest in a series of fantastic Fortune Community Cat C titles from Inspired, and once again sees the return of a much-loved classic game brand from yesteryear, likely to engage both new players with its absorbing presentation and experienced players with fond memories of the original product”

The post INSPIRED LAUNCHES SOLID GOLD™: THE LATEST GEM IN THE FORTUNE COMMUNITY™ LINEUP! appeared first on European Gaming Industry News.

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ESIC Announces Establishment of Global Esports Industry Advisory Board

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The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues. 

The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices. 

ESIC has appointed two highly esteemed members to inaugurate this board: 

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  • David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board. 
  • Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform. 

The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs. 

“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.” 

Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.” 

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance” 

The post ESIC Announces Establishment of Global Esports Industry Advisory Board appeared first on European Gaming Industry News.

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