Press Releases
SOFTSWISS Game Aggregator Takes Stock of 2021
The SOFTSWISS Game Aggregator is pleased to share its preliminary results for 2021. The data presented reflects the results from January through December 2021.
In comparison to 2020, all of the SOFTSWISS Game Aggregator financial results have more than doubled. Particularly noteworthy is the soaring Average Monthly GGR, which totaled 200 million EUR compared to 88 million EUR in 2020. In turn, the average bet sum exceeded the 5 billion EUR per month mark compared to 2.2 billion EUR a year earlier, demonstrating a growth of 130%.
Annual GGR and the Bet Sum also increased significantly. If in January 2021 GGR capped at 130 million EUR, in December it was over the 250 million EUR mark. The same trend continues with the sum of bets which almost doubled: from 3.3 bln to 6.5 bln EUR.
This can relate to the fact that in 2021 the SOFTSWISS Game Aggregator began to deliver games to several new markets: Japan, Brazil, Argentina, India and Tunisia.
“These figures are the natural result of the work done over the past year by the SOFTSWISS Team on bringing in new clients and partners. Since January we have more than doubled in size: 500+ professionals have joined SOFTSWISS, which couldn’t help but affect our end of year results. We’re developing the best solutions from the iGaming industry every day to help our partners build successful businesses. I am very happy with the results achieved and expect even more success in the new year!” commented Andrey Starovoitov, COO at SOFTSWISS.
Among all currencies, crypto made up about 40% in 2021, while in 2020 it was only 20%. Bitcoin showed the main increase, taking fifth place in the ranking of the most used currencies in 2021. It remains the most popular cryptocurrency among all SOFTSWISS Game Aggregator operators:
- Bitcoin (BTC) – 83.3%
- Ethereum (ETC) – 8%
- Litecoin (LTC) – 3.9%
“SOFTSWISS has long been known as a leading B2B crypto solution provider, and this past year has proven that once again. Cryptocurrencies are an obvious trend in the gambling industry, so in our development we put special emphasis on their use. The 2021 figures are the expected result of the company’s strategy to expand its portfolio with crypto products,” added Andrey Starovoitov, SOFTSWISS COO.
In the past year the SOFTSWISS Game Aggregator partnered with over 60 clients and 20+ game providers. At present, the SOFTSWISS Game Aggregator offers:
- entertainment content from 170+ game studios
- over 11,800 games
- 3,000+ games optimised for cryptocurrency
The most popular games in our portfolio are as follows:
- Sweet Bonanza (Pragmatic Play)
- Book of Dead (Play’n Go)
- Fire in the Hole xBomb (Nolimit City)
- Elvis Frog in Vegas (BGaming)
- Lightning Roulette (Evolution Gaming)
“The common trend is that during the long lockdown in 2020 and the continuing pandemic in 2021, people have been forced to spend a lot of time at home, including at the computer. Isolation and decreased social activity have influenced a rise in demand for online entertainment. We can see this in the steady increase in the number of bets throughout the year. Observing this trend, we tried to provide our clients with the most diverse content to keep the audience interested and engaged. I can say with confidence that we have succeeded,” summed up Tatyana Kaminskaya, Head of Game Aggregator Department at SOFTSWISS.
About SOFTSWISS
The Game Aggregator API connects over 11,000 games from 170+ game studios to casino, sports betting and poker brands via a single integration.
SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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