eSports
VALORANT Esports EMEA is expanding – here’s what to expect!
In 2022, we aspire to make VALORANT the biggest FPS esports in the world – and it’s clear from the performances we’ve seen so far that EMEA is emerging as a true powerhouse region.
Following a phenomenal opening year, 2022 will see a number of significant, exciting changes made to VALORANT esports within EMEA.
By developing a new, multi-layered ecosystem, we can give opportunities to all players; from amateur and aspiring pro gamers participating in the newly created VALORANT Regional Leagues and VALORANT Regional Circuits, to the new wave of women taking VALORANT esports to the next level through our Game Changers programme; to the world’s truly elite VALORANT stars through the VALORANT Champions Tour.
Most importantly, the expansion of the EMEA ecosystem will also benefit our loyal fans, giving them more opportunities to support their country, local team or favourite player and witness the best in the region battle it out for glory.
VALORANT CHAMPIONS TOUR
The VALORANT Champions Tour is the pinnacle of FPS esports in EMEA and our 2021 season produced some incredible and memorable moments for teams and fans alike, especially from our top four EMEA teams (Acend, Gambit, Fnatic, Team Liquid) who fought hard to make it to the first ever VCT Champions competition! In 2022, the EMEA VCT structure will be adapted to suit the whole region, allowing all the localised territories in the wider EMEA umbrella to grow and maintain a healthy level of competition.
The four EMEA teams that participated in VALORANT Champions 2021 will be invited back to VCT Stage 1 in 2022. A further eight spots will be up for grabs through two open and closed qualifiers in each territory; four spots in EU, two from Turkey and two from CIS. Teams from MENA will be able to compete in any of these qualifiers.
Teams will be able to qualify to VCT Stage 2 through the VCT promotion tournament; where the winners of the eight VRLs (more on these below) in Stage 1 will compete to face off against the bottom two VCT teams, with two VCT spots on the line.
We will have more information on the overall format for VCT soon, so expect to hear more from us in early 2022.
Get ready to cheer on some of the most elite competitors VALORANT esports has to offer, as they compete not just for the title of the best in EMEA, but for global supremacy.
RLS
One of the new, exciting layers of the ecosystem we will be introducing to the VALORANT esports EMEA is the VALORANT Regional Leagues (VRLs).
The VRLs will become the peak of regional VALORANT esports, providing a highly competitive platform for talent development with a distinctly national flair.
In 2022, we will be launching eight new EMEA VRLs in:
- Spain (Players from Portugal and Italy are also eligible to compete in this league) operated by LVP
- France (Players within Benelux are also eligible to compete in this league) operated by Freaks 4U Gaming
- UK, Ireland & Nordics operated by Promod Esports
- Poland + EE (Players from Israel are also eligible to compete in this league) operated by FRENZY
- CIS operated by GIG Me
- MENA operated by Calyx Gaming
- Turkey operated by ESA Esports
- DACH operated by Freaks 4U Gaming
Each league will be operated by our partner organisers and will run for two stages across the year, with a regular season and playoffs crowning a champion in each league. A certain number of the participating teams will be decided through VRL open qualifiers, at least once per season. At the end of stage one, the winner of each VRL will qualify for the VCT Promotion Tournament. In stage 2, each VRL winner will then qualify for the VRL EMEA finals.
Note: The number of VRL qualifiers and available spots may vary based on the results of the aforementioned VCT promotion tournament
The new VRLs will provide highly-skilled players with deeply satisfying competitive experiences, as well as giving them the rare opportunity to improve their skills in a structured ecosystem that fosters healthy, top-level competition.
On top of this, VRLs offer keen VALORANT fans the chance to celebrate and cheer on their national teams as they go head-to-head with the rest of EMEA.
The 2022 VRL season will kick-off with qualifiers on January 24, with the first split beginning the week of February 14.
Stay tuned and get ready to show your regional pride as teams battle it out to become their national champions!
GAME CHANGERS EMEA
After an incredible year for the Game Changers initiative across the globe, our teams have proven they are #HERETOSLAY, – and now it’s time to show that VCT Game Changers EMEA is here to stay!
We’re planning three exciting VCT Game Changers EMEA series in 2022, kicking-off in January with the remaining two taking place in May and September. Teams who succeed in these events will qualify for a place in the Global Game Changers event planned for November.
We’re also introducing the Game Changers EMEA Academy, a place for new teams and friends to compete in a safe space in up to six tournaments throughout the year. We’re excited to see brand new faces bring the fire to our Game Changers tournaments, be bold and stake your claim!
Game Changers is an important platform for our women players – the start of their path to pro. So, to encourage these teams to aim higher than ever before, the VCT Game Changers EMEA 2022 circuit will run parallel to the series within the wider EMEA ecosystem avoiding any overlaps where possible, allowing our teams to compete in both the Game Changers tournaments alongside the VRL’s and VCT open qualifiers.
To our Game Changers community – this is your time. Your platform. The world is listening. Bring the fire.
VRCS
From 2022 onwards, we want to make sure we’re helping to develop and promote grassroots VALORANT talent across the region. With this goal in mind, we’ll be starting to roll out a series of new competitions specifically for these players called VALORANT Regional Circuits (VRCs).
We hope that these circuits will help elevate EMEA’s thriving amateur competitive ecosystem to new heights. They’ll provide players of all skill levels with a chance to experience the thrill of organised competition and prove themselves against other competitors in their region.
The typical circuit will give local players the opportunity to compete in individual competitions throughout the season, and earn circuit points for their team. At the end of the season, the teams with the most points will then battle it out in an effort to become the circuit champions.
Over the course of next year, players will see these Regional Circuits popping up across EMEA, with the hope that, in time, players all over EMEA will have a VRC to compete in.
BROADCASTING AND VIEWERSHIP
In 2022 we are significantly ramping up the number of VALORANT Esports competitions being broadcast in the EMEA region. Fans will be able to tune in and watch a huge number of VALORANT Esports competitions, including:
- VCT Qualifiers
- VCT Regular Season Stages 1 and 2
- VCT Masters Stages 1 and 2
- VCT Promotion Tournament
- The EMEA Last Chance Qualifier
- VCT Champions 2022
- Three EMEA Game Changers Tournaments
- All eight VALORANT Regional Leagues
- The VRL Finals
As an absolute minimum, we will be broadcasting all VCT events in eight languages: English, French, German, Spanish, Russian, Turkish, and Polish, Arabic. We will continue to update the community on any other languages we’ll be broadcasting in closer to the time of the event.
As we continue to work hard to further grow this burgeoning esport and reach a wider audience, we hope this new format will give certainty to fans and players alike as to how VALORANT esports in EMEA will look across the year. We truly believe that through this new ecosystem, we can build deeper engagement between teams and players, discover the future of VALORANT talent, and build up a lifelong fanbase.
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.
It’s not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues.
The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices.
ESIC has appointed two highly esteemed members to inaugurate this board:
- David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board.
- Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform.
The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs.
“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.”
Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.”
David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance”
The post ESIC Announces Establishment of Global Esports Industry Advisory Board appeared first on European Gaming Industry News.
North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.
Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”
NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
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