Betsson AB
Betsson Acquires 28% Stake in Canadian Start-up Slapshot Media Inc
Betsson Perch Investments AB, a subsidiary of Betsson AB (publ), has acquired 28% of the shares in Canadian start-up Slapshot Media Inc for the purchase price of CAD 3 million (SEK 21 million).
The investment is in line with Betsson’s strategy of partnering locally in order to position itself in locally regulated markets and markets soon to be regulated.
Slapshot Media is a Canadian company that specialises in creating localised sports content and provides marketing and managed services to the online gaming market in Canada. Slapshot Media will work exclusively with Betsson to build the presence of the Betsson Group in the upcoming regulation in the Canadian market.
“This investment is another step forward in Betsson’s continued ambitions to grow in the North American market. The Canadian market represents a great opportunity for Betsson to increase the share of revenues from regulated markets. The local know-how and experience that the founders of Slapshot Media Inc possess will position Betsson well on the upcoming regulation of the Canadian market,” Pontus Lindwall, CEO of Betsson AB, said.
Argentine market
Betsson Becomes Principal Shirt Sponsor of Boca Juniors
Betsson AB has secured its biggest marketing commitment for the Argentine market, becoming the principal shirt sponsor of Boca Juniors.
Betsson had agreed to definitive terms to become Chief Sponsor of Boca, whose matchday shirt has been sponsor-less since July 2022. Betsson will pay $7.5m to place its brand on the front of Boca Junior’s matchday kit for the next 18 months.
Betsson has chosen not to disclose any “financial terms” related to the deal, but cited that its sponsorship would be based on the “values of passion for football and fair play, shared by Boca Juniors”.
On Sunday night, Betsson was revealed as the new shirt sponsor to Boca fans, during the “Para Toda La Vida” farewell testimonial match of club icon Juan Román Riquelme – played at the La Bombonera Stadium, with Lionel Messi in attendance.
In attendance at the match was Betsson Group CEO Jesper Svensson, who commented: “This is a historic match that will remain engraved in the hearts of all Boca Juniors fans and soccer lovers.”
“The sport and soccer in particular are in Betsson’s DNA; That’s why not we could be left out of such a significant and important for the club with the most titles and most popular in the Argentina.”
The sponsorship sees Betsson expand its presence in the AFA Primera Division, in which the sportsbook has formally served as sponsor of Racing Club.
Betsafe
BETSSON’S BRAND BETSAFE IS LIVE ON THE REGULATED MARKET IN ONTARIO, CANADA
Betsson has been granted operator and supplier licenses for online gaming on the locally regulated market in the province of Ontario, Canada, and a B2C offering has just been launched through Betsson’s global brand Betsafe. This step is in line with Betsson’s previously communicated market strategy for Ontario.
Betsson has launched a broad B2C offering through its global brand Betsafe, including online casino and sports betting, for the locally regulated market in Ontario. Betsafe’s products will run on the platform of Strive Gaming (40%-owned by Betsson) and will be available to customers in Ontario via Betsson’s native mobile apps, available for download via Apple Store and Google Play store, as well as via the website ot.betsafe.com. Betsson’s product offering for Ontario has been localized to deliver a North American player experience.
Betsson has also received a supplier license, which enables the group to also offer the sportsbook product on a B2B basis to other operators.
Ontario, home to almost 40 percent of Canada’s 38 million inhabitants, is economically the most important province of the country and the online gaming market in the province is widely expected to become one of the largest in North America.
Pontus Lindwall, President and CEO of Betsson AB, comments: “We are pleased to obtain the necessary licenses to operate with both a B2C and B2B offering in the locally regulated online gaming market in Ontario. We are convinced that there are great opportunities for Betsson in Ontario in both the B2C and B2B channels as we bring a highly competitive offering to the market.”
Betsson AB
Betsson Completes Acquisition of Inkabet
As of 1 October 2021, SW Nordic Limited, a subsidiary of Betsson AB, has completed the acquisition of Inkabet’s B2C online gambling business, a rapidly growing sportsbook and casino business targeting the western region of South America.
Betsson’s ambition is to create shareholder value by outgrowing the online gambling market. The acquisition strengthens and expands Betsson’s presence in Latin America, a strategically important region for the company. Betsson expects the acquisition to increase scale in the business and to unleash synergies, being both revenue and earnings accretive from the fourth quarter of 2021 onwards.
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