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Daren Sammy unveiled as Fun88 brand ambassador

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West Indian cricket legend steps into new role for renowned and innovative sportsbook operator ahead of 2021 CPL

Leading Asian operator Fun88 has announced that West Indian cricket legend Daren Sammy is to become its new brand ambassador, having signed a multi-year deal with the brand.

Fun88, one of the most renowned and respected online sportsbooks and casinos in Asia, is breaking new boundaries by signing the 37-year-old as its first flagship cricket spokesman in an opening partnership which promises to organically build on Fun88’s ongoing strategic alliance as official partner of the popular Caribbean Premier League (CPL) for T20 cricket.

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Sammy and Fun88’s combined goal is to enhance fan engagement around the game’s most thrilling format by creating fresh content and learning opportunities for diverse audiences. Regarded as one of the best bowlers and all-rounders of his generation across all formats, Sammy became the first player from his local island of St Lucia to play international cricket on his 2004 debut. He went on to captain the West Indies to two ICC World Twenty20 tournament victories in 2012 and 2016, underlining his long-serving commitment to the sport and his propensity for inspirational leadership.

This breakthrough international collaboration is now set to drive deeper engagement amongst cricket enthusiasts across the globe. Sammy now joins the likes of Robbie Fowler, Steve Nash and the much-missed Kobe Bryant in Fun88’s historic stable of superstars, each putting their shoulders to the wheel in building the brand’s global sports exposure.

A Fun88 spokesperson welcomed the brand’s new cricket ambassador: “Simply put, Daren is a leader and an inspiration to all. His sustained success and dedicated contribution to Caribbean cricket is truly remarkable. Daren’s fan following in India is also huge, bolstered in more recent history by his performances for the Sunrisers Hyderabad and the Royal Challengers Bangalore in the Indian Premier League.

“With these intrinsic ties in mind, our partnership with Daren is synonymous with our wider vision of making Fun88 the go-to destination for sports content in India. We are extremely excited about this association and hope that we can engage Daren’s loyal following with some unique and exciting new content to form a key part of our localised acquisition and retention strategy, taking the Fun88 brand to even greater heights.

Daren Sammy commented: “My relationship with the number 88, which has been my jersey number too, spans more than two decades. So, with Fun88, I now see a natural synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years. It has always celebrated sports and cricket, bringing fans together since inception. I’m thrilled to be collaborating on this partnership with the team at Fun88 and very grateful for being given the opportunity to act as its ambassador and public face.

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While Fun88 continues to develop its online offerings for sports fans around the world, this latest landmark highlights its commitment to international representation and fostering a cricket-friendly atmosphere within a responsible gaming culture.

Fun88 provides one of the widest offerings of markets and odds for the sports bettor. With customer satisfaction and entertainment at its heart, it provides an innovative and holistic experience via the latest technology and games, alongside impeccable and personalised customer service.

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Uzbekistan Legalises Online Betting and Lotteries

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President of Uzbekistan Shavkat Mirziyoyev has signed a decree on April 19 titled “On Measures to Improve the Regulation of the Organization and Conduct of Lotteries and Risk-Based Games in the Republic of Uzbekistan”. The document abolishes the ban starting from January 1, 2025, and introduces a legal framework for the organisation of risk-based games online and betting activities.

The issue of legalising betting activities has been a long-standing topic in Uzbekistan. In December 2019, the president signed a decree to legalise bookmakers, but this decision was revised in April 2022. In April 2023, the head of state instructed the development of a regulatory framework for betting activities.

The National Agency for Advanced Projects (NAAP), the authorised state body for regulating and licensing activities in this sector, provided insights on the necessity of introducing state regulation in the gambling sector in Uzbekistan. The agency emphasised the need to prevent illegal gambling businesses, protect players’ rights and generate additional income for the state budget.

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The president’s decree aims to introduce advanced foreign experience and modern technologies in regulating the organisation of risk-based games and lotteries to increase investment attractiveness, tourist potential and attract additional funds to the country.

The measures outlined in the decree include the creation of legal foundations for the legalisation of activities related to risk-based games online, betting activities, and lotteries, implementation of mechanisms to protect citizens’ rights and interests, prevention of gambling addiction and the generation of additional state budget revenue.

Starting from January 1, 2025, a taxation system will be introduced for license holders, where organisers of online games, betting activities and lotteries will pay a turnover tax. This system aims to prevent the concealment of taxable revenue and is expected to generate additional tax revenues for the state budget.

Overall, the implementation of the decree is intended to establish a reliable foundation for the legal regulation of activities related to organising risk-based games online, betting activities and lotteries in Uzbekistan, protect citizens’ interests, combat gambling addiction and provide additional sources of income for the state budget.

The post Uzbekistan Legalises Online Betting and Lotteries appeared first on European Gaming Industry News.

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Delasport Signs a Sports Deal with Philippines’ Leading Regulated Operator OKBET

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Award-winning iGaming supplier in regulated markets Delasport has just signed a sports deal with Philippines’s number 1 operator OKBET.

The leading software developer will provide sports-services to their new partner, enhancing the experience of sports bettors in the Philippines even further.

“We’re proud to supply our services to such a strong partner as OKBET, and to an exciting and steadily growing market as the Philippines”, Delasport’s CEO Oren Cohen Shwartz comments on the agreement.

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Regulated Philippines is marking a stable 5% year-to-year growth with the number of users expected to reach almost 6 million by 2029.

This is yet another deal for Delasport, with the global supplier’s expansion in regulated markets happening at full force.

Same goes for OKBET who have been holding the number one operator spot in iGaming in the Philippines for a long time now.

“I’m excited that OKBET and Delasports are joining forces to redefine the landscape of online sports gaming in the Philippines”, OKBET’s COO Wayne Thong also comments on the deal. “This partnership combines OKBET’s local market expertise with Delasports’ global industry leadership, creating new opportunities for innovation and customer satisfaction. OKBET and Delasports share a common vision for the future: a vibrant and dynamic platform that caters to the diverse interests of sports enthusiasts. By combining cutting-edge technology with a deep understanding of user preferences, this collaboration aims to set new standards for the industry.”

The post Delasport Signs a Sports Deal with Philippines’ Leading Regulated Operator OKBET appeared first on European Gaming Industry News.

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Indonesia Establishes Task Force to Combat Online Gambling

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Indonesia’s Ministry of Communications and Information Technology (Kominfo) has revealed plans to establish a task force to combat online gambling.

In a statement, Kominfo said the task force would comprise representatives of multiple government agencies including the Financial Services Authority (OJK), Financial Transaction Reports and Analysis Centre (PPATK) and the police.

It will also work with Interpol to combat cross-border cases given the government’s lack of past success in blocking foreign operators.

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“Kominfo will oversee the digital space, OJK will manage accounts and PPATK will handle fund flows, and the police will carry out arrest and investigation duties,” said Usman Kansong, the Ministry’s Information and Public Communications Director.

Minister Budi Arie said: “The Ministry has also issued a warning to all social media platforms, cellular operators and internet service providers not to facilitate any form of online gambling promotion. We have done everything within the authority of Kominfo.

“We from the Ministry of Communication and Information are fully determined. At the beginning of the week I gathered all our teams at Kominfo to work together to eradicate online gambling.”

The post Indonesia Establishes Task Force to Combat Online Gambling appeared first on European Gaming Industry News.

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