eSports
5 ways to bet on fast esports tournaments
COVID-19 has impacted many industries, including sports.
A lack of traditional sports betting events, the closing and postponing of sports matches have forced operators to seek a solution that will help them keep the lights on.
Long story short: the esports industry was there to help.
In 2020, worldwide revenues generated in the esports market amounted to $950 million. It is expected that by 2023 esports will generate almost $1.6 billion. Consequently, this growth turned the attention of the majority of sportsbooks to esports. Global betting operators have started to increase the number of esports events on their websites.
For instance, the number of ESportsBattle matches streamed by one of the leading betting operators has increased x 3 from December 2020 to May 2021.
Previously being the choice of the smaller proportion of sportsbooks’ audience, today esports is the front runner of the betting industry and bears fruits. Bettors got more opportunities to bet on their favorite esports events and teams, and earn more. It is noteworthy to mention that the audience of traditional esports such as CS:GO also rises.
This is evidenced by the number of ESportsBattle | CS:GO audience. It increased x7 from January to June 2021.
So, what are the 5 most popular ways to make money on fast esports 24/7 tournaments?
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Conduct your own research
Grantland Rice said, “It’s not whether you win or lose, it’s how you play the game.” Teams or individual players that you’ve chosen to bet on determine whether you win or lose. So, it’s true: before placing bets, you need to conduct your own research to discover the strengths and weaknesses of teams and players. Thus you’ll get an idea of how a game will go. Picking only the best player or team to bet on is always a wrong strategy. But having a birds-eye view of esports and betting in a non-bias way based on what you know about players and teams can help increase your chance of winning money.
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Know industry trends
Esports is a fast-paced industry. New teams constantly appear in the world rankings, other teams split up, fresh blood players enter the market, etc. If you want to win, you need to be aware of the industry status quo and changes. Don’t get blindsided by new players joining tournaments and unsettling your strategy. You also don’t need to bet on a team because you know its strengths, only to find out later that they’ve replaced half of their squad. When it comes to winning money on esports betting, knowledge is power.
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Bet on fast content
Just think about it: rules of games and duration of the matches in classic sports have not changed for years, and not every bettor is interested in watching 90 minutes of football. Let’s say a person has only 15 minutes and wants to place a bet on the whole match, and it includes watching the game, checking the result, and getting a quick calculation of a bet.
Some platforms and organizers hold quick matches and provide fast content for betting, for instance, ESportsBattle. Fast commercial 24/7 tournaments of ESportsBattle are popular with bettors in more than 150 countries. The organizers of ESB tournaments hold up to 10 events simultaneously and more than 15K matches/month with an average match duration of 12 minutes. The fact is, efootball is one of the most popular tournaments globally. The number of ESportsBattle efootball tournament views has significantly increased in 2020: from 4M in June to 22M in December.
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Choose your game
With traditional sports, everything is clear: mostly, sports bettors are people who just love sports. But with esports everything is a little bit different, esports bettors are young people who grew up in the era of CS:GO, Dota 2, Valorant, etc. Consequently, this newborn audience of gamers and fans has generated a demand for such content among betting operators. Thus, sportsbooks must distinguish between traditional sports, console sports, and esports. These are three distinct areas with entirely different target audiences.
Today the popularity of the CS:GO discipline is snowballing. The monthly number of CS:GO matches on the ESportsBattle platform has increased from 549 in 2020 to 2,214 in 2021.
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Bet on the outcome of the game, or just choose your favorite event
Each esports discipline has its characteristics that betting companies take into account. It means that bettors have lots of options in esports betting: they can bet on match results, win/draw/lose outcome of team/player, etc. It is possible to bet on the results of an entire tournament or in ‘live’ (when the match is already underway).
Due to the numerous events that ESportsBattle offers, you bet on multiple matches of various disciplines simultaneously and get fast results.
That is, the variety of esports events available for bettors is second to none.
We named only five ways that help bettors to make money on fast esports tournaments. The truth is, there are many more techniques and methods.
Just choose wisely.
ESportsBattle — esports tournaments of the most sought-after and profitable disciplines that fill free sportsbook’s airtime with high-quality, engaging, and fast content 24/7, educational project, and own media with events’ overviews popular with players, fans, bettors. We offer 15,000 events per month in the following disciplines: efootball, ebasketball, eice hockey, CS:GO.
Angela Bernhard Thomas
CAPCOM’S STREET FIGHTERTM 6 GOING TO COLLEGE THIS FALL
- CSMG will create and operate College Street FighterTM Tour in North America for the 2024-25 academic year
- College conference Street Fighter 6 champions will punch their ticket to the national Collegiate Esports Commissioner’s Cup (CECC) & May Madness in 2025
eSports
R&D rethink needed for sportsbooks to harness esports’ power
Esports betting is still grappling with a perception problem amongst operators. Despite the leaps and bounds in product development made by suppliers – particularly in the last two years – esports hasn’t shaken off the image built in the late 2010s.
Our good friend, Oliver Niner, Head of Sales at PandaScore, has been kind to share the below article with us.
There’s scepticism around esports betting’s value, how well it can actually perform and what’s needed to make it appeal to bettors. A big part of that comes down to perception, which shapes the research and development (R&D) choices made by each operator.
Self-fulfilling prophecy?
Operators who have put the research and development (R&D) resources into esports are seeing excellent growth, while others are still treating it like part of a long tail. The lack of a uniform approach to esports often translates into hesitancy to be bullish and invest in esports.
Whereas in the United States, post-PASPA sports betting has exploded and operators are seeking to capture as much territory and market share as possible because in most cases, you switch the lights on and the money comes in. It’s, of course, good business sense to take opportunities like this – you can apply the same templates used elsewhere on an incredibly lucrative market.
This kind of approach has been attempted for esports and hasn’t found the same success. Granted, the legislation for betting on esports has been somewhat slower than that of sports betting and iGaming.
However, bullish operators have acknowledged the fact that esports hasn’t found the same success in regulated states and asked what can be done differently, while for others, esports has been thrown into the too-hard basket or relegated to the bargain bucket.
For the latter, the fate of the esports vertical becomes a self-fulfilling prophecy – especially if an operator already using a budget esports product that throttles its very growth.
It takes two to tango
When esports is discussed in broader betting circles, you’ll often hear different versions of the same talking point: the problem with esports is no one is doing it well, it doesn’t innovate.
This argument is a case of the pot calling the kettle black. Esports is a driver of innovation, and it is sportsbook R&D that is holding it back.
Multiple suppliers on the market are investing significant resources into R&D, and bullish operators are leveraging these product innovations to acquire new customers and create engagements made for the internet age.
There are understandable reasons why sports betting doesn’t innovate. It’s largely because operators focus on acquisition, entering new territories and spending money on data rights. But the actual R&D on sportsbook products is left lacking, with ever-increasing cost-per-acquisition (CPA) numbers a clear symptom of this.
It means that if an operator does decide to use or acquire an esports specialist supplier but does little to cater its product and attempts to just lay the sports betting template over the top, of course performance will be throttled.
It’s like putting a Ferrari engine in a Prius – no offence to Toyota or Prius owners.
The same problem exists on the platform supplier front. Platforms are understandably focused on compliance and getting customers live, not necessarily improving models or their products.
Even the idea that if you just acquire an innovative company the problem is solved or you have found the solution, doesn’t hold water. In many cases, the company is acquired and plenty of noise is made about it, but there’s little organisational investment in R&D afterwards.
It’s not just in esports
These problems extend to customer acquisition and marketing for most emerging markets, not just esports. There’s a rush to use the same old playbook in newer sectors because it’s easy.
The fantasy vs. house sector in the US is already experiencing an acquisition arms race. As analyst Dustin Gouker points out, deposit match bonuses for new users on fantasy vs house products have jumped from $100 to as high as $500 in some places.
This is the same race that played out in sports betting and despite the costs, there’s little effort from most operators to try something different. There’s less work when you just put the same acquisition template on an emerging sector and call it a day. This seems to be an accepted practice in the industry, for better or for worse.
Esports betting success requires ongoing dialogue
Rather than attempting to wedge esports into hegemonic sportsbook approaches, sportsbooks need to take a completely unique approach.
The fact is the betting sector has barely scratched the surface – communities of esports fans are still dormant. Canadian operator Rivalry has built a successful, esports-first business by embracing the ever-changing internet culture that esports inhabits. French esports organisation Karmine Corp recently sold out a 30,000-person stadium for an event with no prize money up for grabs.
Innovative products developed on the supplier side like microbetting and betbuilders are only half of the equation.
Maximising esports revenues requires institutional investment, ongoing R&D and collaboration between suppliers and operators to create products and experiences. This includes having staff on the operator side that can drive and push the product further, and crucially, rethinking current sportsbook strategies and practices.
Building experiences for betting’s greatest emerging market – one that caters to your future core audience – takes investment, innovation and a willingness to experiment. If the industry wants to make the most of the Millennial and Gen Z audience that will become its primary customers, investment into R&D and close collaboration between suppliers and operators is needed. Many hands makes light work.
eSports
ESIC Announces Establishment of Global Esports Industry Advisory Board
The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues.
The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices.
ESIC has appointed two highly esteemed members to inaugurate this board:
- David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board.
- Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform.
The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs.
“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.”
Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.”
David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance”
The post ESIC Announces Establishment of Global Esports Industry Advisory Board appeared first on European Gaming Industry News.
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