Latest News
Kinguin reveals Germany as #1 European market for female gamers
In celebration of International Womens’ Day, Kinguin has today revealed data that confirm Germany as #1 European market for female gamers. The world’s first digital marketplace for gamers, which has 1.1million active female users, saw an astonishing 56% growth in that category in the last 12 months.
Where are the female gamers coming from?
● 10.5% of female Kinguin customers reside in Germany, amounting to a total of 115,000 users
● Next door, in Poland, Kinguin services 94,000 active female users
● Spain (73,400 users), France (67,600) and the UK (45,800) make up the top five
Despite Germany having the most female customers overall, it was Warsawthat was the city with the highest number of active female gamers on Kinguin.net, with over 20,500 of female users residing in the Polish capital. The joint second most popular cities were Madrid and Paris (10,500 female users each), followed by Berlin (9,930 female users). The data also highlighted that female customers in France averaged the highest basket spend in Europe with €22.47.
Which games are the most popular among women?
Kinguin revealed that in 2020, life simulation video game Sims 4 was the most popular game among its female customers. Sandbox game Minecraft, multiplayer-only survival game Rust, battle-royal title Fornite and a popular FPS game Call of Duty made up the top 5. When it comes to the age of its customers, 66% ranged between the ages of 18-34. However, while the majority of female users were under the age of 35, more than 11% (121,000) of Kinguin’s female customers are over 55.
Top 10 games selected by female gamers in 2020:
1. Sims 4
2. Minecraft
3. Rust
4. Fortnite
5. Call of Duty
6. Ark
7. Lego Star Wars
8. Planet Zoo
9. Anno 1800
10.Skyrim
Do we see more women in the gaming industry?
Kinguin, Head of People, Natalia Szepelowska, said, “I have worked at Kinguin for almost 4 years and I love the gaming industry. On International Women’s Day it felt right to celebrate our female customers and show just how many women around the world are turning to gaming as a preferred form of entertainment. In the last couple of years, we’ve noticed the growth of female applicants, who are gaming enthusiasts. A very common statement that we hear during the interviews is that our candidates haven’t thought that their gaming-hobby can actually be an asset in their professional life. And as it turns out – it is. We’re excited to see more and more gaming-oriented female candidates for roles at our company, and this number grows every year!”
This information follows the news that Kinguin recently celebrated reaching the milestone of 10 million customers worldwide. It welcomed 1,825,452 customers in the last year alone, with a 20% increase since the beginning of 2020.
International Game Technology
IGT PlaySports Launches Trading Advisory Services in Michigan with Lac Vieux Desert Northern Waters Casino & Resort
International Game Technology announced that its IGT PlaySports Trading Advisory Services Team is now supporting sports betting in Michigan via a new services agreement with the Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet. In addition to now leveraging IGT PlaySports’ expertise for a range of trading-related services, Northern Waters has powered its sportsbook with IGT’s award-winning platform and self-service betting technology since 2021.
“IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers. IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience,” said John McGeshick, General Manager of Lac Vieux Desert Northern Waters Casino & Resort.
“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services. In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement,” Joe Asher, IGT President of Sports Betting, said.
As part of Northern Waters’ sportsbook enhancements, the casino plans to deploy IGT’s PeakBarTop cabinets with Total Gaming software. The award-winning hardware boasts a player-preferred, ergonomic design and gives players the option to enjoy Game King video poker, slots, keno, and sports betting from a single device and a single gaming wallet.
Alen Cisija
NHRA Launches PlayNHRA Initiative to Allow Fans Access to Fantasy Games, Gaming and Betting for NHRA National Events
NHRA announced an exciting and landmark step forward for the company with the launch of PlayNHRA, an innovative new initiative that will provide fans opportunities to engage in fantasy games, gaming, and betting for NHRA Mission Foods Drag Racing Series events.
As part of PlayNHRA, NHRA’s partnerships with leading sports books and fantasy sports providers will enable fans to sign up for free and legally wager on national events and other outcomes in the NHRA Mission Foods Drag Racing Series.
“PlayNHRA marks a huge and significant step forward for the NHRA and its fans. This initiative will provide a destination for fans to enjoy the safest and most regulated place to bet on NHRA drag racing, participate in fantasy games, and engage with our sport in so many new ways,” NHRA Vice President and Chief Development Officer Brad Gerber said.
As part of the PlayNHRA initiative, NHRA has partnered with an industry-leading firm, IC360, to educate employees, race teams and other stakeholders about sports betting and to maintain the integrity of the sport through data intelligence, fraud prevention and monitoring of wagering patterns.
“NHRA is committed to maintaining the integrity of our sport. By partnering with IC360, as well as licensed and regulated sportsbooks and fantasy operators, NHRA will help ensure everyone who engages with PlayNHRA will enjoy a safe and well-regulated betting and gaming environment. This was a vital step in the creation and rollout of PlayNHRA,” NHRA Vice President and General Counsel Alen Cisija said.
Compliance Updates
NIGC Announces Acting Chair
The National Indian Gaming Commission announced the President’s appointment of Associate Commissioner Sharon M. Avery as Acting Chair of the Agency, effective May 15, 2024. Secretary of the Interior Deb Haaland recently appointed Avery to a three-year term as Associate Commissioner, effective May 6, 2024. Avery will serve both as Associate Commissioner and Acting Chair until a presidentially appointed, Senate-confirmed Chair is in place.
As Acting Chair, Avery has the same statutory authority to lead the Agency and take official actions as a Senate-confirmed appointee.
“I am humbled the administration has entrusted me with the distinguished opportunity to serve as the NIGC Acting Chair. In this capacity, and to the best of my abilities, I will diligently execute my duties and responsibilities designated by the Indian Gaming Regulatory Act to continue the Agency’s regulatory oversight of tribal gaming facilities without disruption, until a permanent Chair has been confirmed,” said Avery.
Avery is an enrolled member of the Saginaw Chippewa Indian Tribe of Michigan. She has been with the NIGC for over four years where she has served as an Associate General Counsel in the NIGC Office of General Counsel. Before joining the NIGC, Avery served for more than 10 years in the legal department for the Saginaw Chippewa Indian Tribe of Michigan. Most recently, she served as the Tribe’s General Counsel for Tribal Operations.
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