eSports
Entry into esports: Insurance group die Bayerische becomes new partner of Berlin International Gaming
The German insurance group breaks new ground and expands its sponsorship commitments to the market of esports. At the beginning of the 2021 season, die Bayerische will start as the official insurance partner of Berlin International Gaming (BIG), one of the most successful esports organizations in Europe. As BIG’s League of Legends team’s main partner, the insurance group also backs the department that has an EU Masters championship and multiple trophies under their belt.
“We have been watching the triumphant advance of esports in Europe with great enthusiasm for some time now,” says Martin Gräfer, member of the Board of Management of the insurance group die Bayerische. “With our commitment to Berlin International Gaming, we are now taking the first step in this young, dynamic and rapidly growing environment. It gives us immense pleasure to do this side by side with one of the absolute big players of German esports clubs. We can’t wait to go on a title hunt together with BIG and the BIG Family.”
“As a club, we are very honored to be able to accompany such a traditional insurance company as a partner in esports for the first time,” says Daniel Finkler, CEO Berlin International Gaming. “The partnership is another milestone in our history and shows the relevance of the German esports market. We are looking forward to a long-term cooperation.”
Based in Berlin, Berlin International Gaming (known worldwide by the acronym BIG) is one of the most successful European esports organizations. Currently, the German club employs top teams and players in the titles League of Legends, CS:GO, Quake, StarCraft, Valorant and Trackmania. Since 2017, the club has been able to establish itself at the top of the world and celebrate numerous respectable successes in various disciplines. BIG’s partner portfolio includes OMEN (HP), Corsair, Red Bull, Betway, SkinBaron, Backforce (Interstuhl) and Volvic.
BIG’s League Of Legends Team secured a total of six championships in 2019, including three Premier Tour wins and one German championship. The highlight of the team is considered to be winning the European Masters Summer 2019 in Katowice, Poland. Since 2020, the team has been playing in the Prime League, the most prestigious League Of Legends division in the DACH region.
As the official insurance partner of Berlin International Gaming, the two partners will develop target group-oriented esports products and services in the future.
As part of the partnership, die Bayerische acquires an extensive main partner rights package in League Of Legends as well as additional rights in the renowned game titles “Trackmania” with racing driver Dennis “Massa” Lotze and “StarCraft 2” with Tobias “ShoWTimE” Sieber.
Die Bayerische and Berlin International Gaming focus on brand visibility and addressing target groups via digital channels in all rights packages. In this way, the insurance group aims to raise its profile among the young target group and create added value for the esports community.
Since 2016, die Bayerische has been the main sponsor of the traditional football club TSV 1860 München and thus has a prominent presence in traditional sports as an insurance partner. In addition, the insurance company also supports clubs and projects in popular sports and is involved in social partnerships. The two brand ambassadors Samuel Koch and multiple Olympic champion Magdalena Neuner, brand ambassador of the sustainable insurance and pension brand Pangaea Life, round off the company’s current sponsorship portfolio.
The insurance group die Bayerische was founded in 1858 and consists of the companies Bayerische Beamten Lebensversicherung a.G. (parent company), BL die Bayerische Lebensversicherung AG and the composite company BA die Bayerische Allgemeine Versicherung AG. The total premium income of the Group amounts to over 600 million euros. The Group is continuously increasing its equity capital and is well above the industry average. Investments of over 4.8 billion euros are managed. More than 12,000 personal advisors are available to Bayerische customers throughout Germany. In a recent comprehensive company analysis, the rating agency Assekurata again awarded Neue Bayerische Leben a quality rating of A+ (“very good”), attesting to the company’s financial strength, which is far above the industry average.
Berlin International Gaming, known worldwide under the acronym BIG, is one of the most successful European Esport organizations with headquarters in Berlin. The German club currently employs top teams and players in the titles League of Legends, CS:GO, Quake, StarCraft, Valorant and Trackmania. Since 2017, the club has established itself at the top of the world rankings and celebrated numerous respectable successes in various disciplines. The partner portfolio of BIG includes OMEN (HP), Corsair, Red Bull, Betway, SkinBaron, Backforce (Interstuhl) and Volvic.
In 2019, the German club was able to secure a total of six League Of Legends championships. In addition to the three Premier Tour wins, they also finished the last ESL Championship season in first place. The highlight of the League Of Legends team has been the championship title of the European Masters Summer 2019 in Katowice. Since the beginning of 2020, the German team is playing in the Prime League, the highest rated national league in League Of Legends.
The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.
Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.
Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”
Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”
The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.
Tundra Esports, The International 11 Champions and a leading competitive esports team playing in Dota 2, proudly announces a game-changing collaboration with Gladiator PC, a pioneer in high-performance gaming technology as their Official Supplier.
The post Tundra Esports Announces New Official Supplier Partnership with Gladiator PC appeared first on European Gaming Industry News.
Global esports organization Gen.G announced their acquisition of YOUR.GG, a data analysis and networking platform for League of Legends players. This partnership comes as a new method for Gen.G to enhance the Gen.G Global Academy experience for students in the program. Gen.G is the first global esports academy equipped with such advanced analytical tools to help expand their offering to players looking to improve their game to a professional level.
“Over the last few years, we’ve been hard at work pioneering what is now the world’s largest esports academy. With over 10,000 students having gone through our curriculum, we see the clear need to develop better tools that gamers, coaches, and parents need to create the best gamers possible. YOUR.GG’s best-in-class data, technology and analytics combined with millions of hours of our professional and academy student coaching will be able to unlock the next generations of esports tools that can help realize the true potential of every student and pro in our program,” Arnold Hur, CEO of Gen.G, said.
This acquisition underscores the importance of data and analytics in developing and refining esports talent, a core principle at Gen.G. YOUR.GG will power both its pro team players and its academy students with data-driven tools and reports to foster growth and provide better insight into scouting for new talent.
“We plan to pioneer a shift in how talent is developed and measured in esports. By developing a tool that will bring a level of analysis and precision to esports that mirrors the most sophisticated training environments in traditional sports. We want to take a holistic approach to measure not just the data within the game, but how a student responds to coaching and feedback,” Min Chang Cha, Founder of YOUR.GG and current VP of Technology at Gen.G, said.
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