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Mobile Value Added Services Markets, 2024: Strategic Business Report – Changing Consumer Mobile Usage Habits Augur Well for MVAS Market
Reading Time: 5 minutes
Dublin, July 03, 2018 (GLOBE NEWSWIRE) — The “Mobile Value Added Services (MVAS) – Global Strategic Business Report” report has been added to ResearchAndMarkets.com’s offering.
The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets.
This report analyzes the worldwide markets for Mobile Value Added Services (MVAS) in US$ Million.
The report profiles 127 companies including many key and niche players such as:
- Amazon.com, Inc. (USA)
- America Movil SAB de CV (Mexico)
- Apple, Inc. (USA)
- AT&T, Inc. (USA)
- Bharti Airtel Limited (India)
- Blackberry Limited (Canada)
- Computaris International Ltd. (UK)
- Dialogic, Inc. (USA)
- eServGlobal (France)
- Etihad Etisalat Co., (Saudi Arabia)
- Gemalto NV (The Netherlands)
- Google, Inc. (USA)
- Huawei Technologies Co. Ltd. (China)
- Intersec SA (France)
- KongZhong Corp. (China)
- Mavenir Systems, Inc. (USA)
- NTT DoCoMo, Inc. (Japan)
- OnMobile Global Ltd. (India)
- Opencode Systems Ltd. (Bulgaria)
- Samsung Electronics Co. Ltd. (South Korea)
- Samsung Apps
- Sprint Corporation (USA)
- Tech Mahindra Limited (India)
- CanvasM Technologies Limited (India)
- Mahindra Comviva (India)
- Telefnica S.A. (Spain)
- Vodafone Group plc (UK)
- ZTE Corporation (China)
Key Topics Covered
1. INDUSTRY OVERVIEW
A Prelude
Key Milestones in Telecom Industry
Internet Revolution Boosts MVAS Market
The Unique Resilience of MVAS
Reshuffling of the MVAS Value Chain
Development of the New ‘VAS 2.0′ Ecosystem
Mobile Tipping Point: A Fast Approaching Phenomenon
Mobile Value Added Services Primed to Expand
Untapped Opportunities in Developing Markets
VAS Providers Gear Up for Wider Clientele
Offering of Value Added Services to Boost Adoption of m-Commerce
Providing MVAS
Now More of a Compulsion than an Option for MSPs
From MSPs to Mobile Users
Entire Mobile Industry Value Chain Bets Big on MVAS
A Peek at Various Value Chain Participants in MVAS Market
Application-to-Person Messaging
SMS Alternatives Emerge as the Mainstream
OTT Messaging Apps
Complementary or Supplementary to SMS?
VAS to Generate Huge Opportunities in Content and Applications
Factors Facilitating Mass Adoption of Content and Application
Mobile Music Downloads Rule the Roost in Emerging Markets
Mobile TV
The Next Big Bet
Market Strategies
Outlook
Growth in Mobile Users to Drive MVAS
Key Opportunity indicators
Growing Smartphone Sales Lends Traction to MVAS Market
Opportunity Indicators
Media Tablets too Add to the Demand for MVAS
Apple App Store & Google Play Revolutionize Mobile Content Distribution
Lend Traction to MVAS
App Store vs Google Play: A Comparative Analysis
Paid Services or Free Apps
Opportunity Nevertheless for MVAS Participants
Changing Consumer Mobile Usage Habits Augur Well for MVAS Market
Favorable Demographic Trends Strengthens Market Prospects for MVAS
Developing Markets
Hotspots for Growth
Opportunity Indicators
Aggressive Customer Retention Strategies by MSPs to Sustain Demand for MVAS in Developed Markets
2. NOTEWORTHY TRENDS, DRIVERS & ISSUES
Rising Usage of Connected Devices
A Key Growth Driver
Mobile Browsing
A Major Revenue Contributor
Key Statistical Data
Data and New Technologies Rule the Roost
Growth of VAS and OTT Services
Advent of Social Media Platforms Foster Growth for MVAS
Increased Mobile Engagement Expected to Drive M-Commerce Revenues
Content Marketing, a Major Marketing Tactic for E-commerce
Chatbots for Handling Growing Volume
Social Media Platforms Help Brands to Serve Customers
Safe and Secure Payment Processing Technologies on Mobile Platforms
Artificial Intelligence for Automatic Interaction
Native Push Notifications, a Powerful Tool
Faster Delivery for Attracting Customers
Growing Penetration of Fixed/Mobile Networks and Internet based Devices Transforming Consumers’ Mobile Communications Behaviors
VAS to Boost Adoption of mobile Phones for Making Payments and Purchasing
Growing Popularity of In-aisle Payment Technology
Personalized Experience for Customers
Online Advertising Driving MVAS
Popularity of Video Content
Ecommerce and mCommerce
Improved Social Engagement on Social Media
Wearables Drive MVAS
Trends Shaping the Global Mobile Ecosystem
Artificial Intelligence for Strengthening Performance of Emerging Sectors
Impressive Growth in Revenue Generation by Content Services
Robust Demand of Smartphones in Emerging Markets
Primary Use of Mobile Internet by New Mobile Subscribers
Growth in OTT Communications Apps Negatively Impacting P2P SMS
A2P SMS Adoption by Enterprises Continues to Grow
Innovations in A2P SMS Landscape
Quality Enhancement
Enhancing Effectiveness
MNOs Move to Protect Revenues
Enterprise Communications Enter the OTT Space
Greater Engagement of OTT Communications Apps with Enterprises
Use of SMS for Internal Communication in Enterprises
Expanded Usage of SMS Communication by Enterprises
Key SMS Alternatives
Future Technological Developments
WebRTC in the Enterprise
Growing Usage of WebRTC Technology in Enterprises
WebRTC as Substitute for A2P SMS
Mobile Finance
The Fastest Growing MVAS Segment
Smartphones: A Key Enabler of Mobile Finance/Commerce
Mobile Banking Market
An Intensifying Mobile Data Traffic Stream
Mobile Payments
A Large Revenue Generator
Location-Based Services Extend Opportunity
Location-Based Advertising Gain Rapid Adoption
Premium SMS to Revive Market Opportunities for Traditional Messaging Based Services
Growing Demand for Entertainment Content
Key Opportunity Indicators
Mobile Music Fuels MVAS Market Growth
Mobile Gaming Offers Opportunities On a Platter
Strong Demand for Mobile Video Provides Growth Impetus
Mobile TV Generates Additional Revenues for MVAS Market Participants
Mobile Gambling Market on Roll Worldwide
‘Social Networking on the Move’ Encourages MVAS Market Growth
Key Statistical Data
Utility MVAS to Grow in Popularity in Coming Years
M-Governance: An Emerging Frontier
M-Learning: Learning on the Move
M-Health Gaining Traction in Healthcare
M-Agriculture Tends to Emerge as a Boon for Agriculture Community
M-Advertising Gains Prominence
Key Statistical Data
Enterprise: A Critical Segment for Mobile Data Providers
M-Engagement: The Future of MVAS
High-Speed Networks Determine Success of New Mobile MVAS Services
MVAS Over Wi-Fi: An Emerging Revenue Generator
Cloud
The New Paradigm for Mobile VAS
Network Operators Lean Towards Managed MVAS Services
Key Issues & Challenges
Piracy
A Burning Issue for Digital Music & Video Content
3. MOBILE VALUE ADDED SERVICES – AN OVERVIEW
An Introduction
Characteristics of Value Added Services
Advantages
Disadvantages of VAS
Costs of Value Added Services
Value Added Services
A Classification
Based on Nature of Service Delivery
Based on Nature of Service
VAS Applications
4. SERVICE LAUNCHES
Terrapay Introduces international mobile money transfers in Uganda
Apple Launches Redesigned App Store
OnMobile Introduces ONMO Express App in the US
Samsung Unveils Samsung Pay
Samsung Introduces Samsung Pay in India
Apple Unveils Clips
ZTE Introduces RCS Based Video Call Solution
Route Mobile and Aircel Partner to Introduce SMSC-as-a-Service
BSNL Offers Discounts on VAS for NGN Customers
Intex to Introduce VAS on Company’s Devices
Google Partners with Sprint to Launch RCS Messaging
AT&T Unveils New Mobile Share Advantage Plan
Sparkle and 365squared Introduce SMS Booster for Mobile Operators
365squared Unveils 365messenger
Defne Introduces Intelligent Mobile Marketing Platform
eServGlobal Introduces Advanced Customer Adoption Module
Vodafone Introduces Vodafone Cash in Ghana
Telefnica and TeleSign Unveil ‘Travel Alerts’
eServGlobal Introduces Mobile Money Smartphone App
5. RECENT INDUSTRY ACTIVITY
Samsung Pay and PayPal Sign Strategic Partnership
Huawei and WorldRemit Partner for Expanding Mobile Money Transfer Footprint
LINK Mobility to Acquire Voicecom AD
MTS Introduces Redesigned Money Wallet App
IMImobile and Telenor Group Sign Agreement
Nunace Acquires mCarbon Tech Innovations
Xura to Acquire Mitel Mobility
Carlyle Group Acquires Minority Stake in FS
Payguru and Empello Sign Strategic Partnership for Mobile Payments in Turkey
Digital Turbine Enters into Partnership with Brightstar to Provide VAS to OEMs and Carriers
Mahindra Comviva Becomes VAS Partner for du
Vodafone and HomeSend to Extend M-Pesa to New Markets
Orange and Google Enter into Partnership for VAS in the Middle East & Africa
FIH Mobile Acquires Minority Stake in MoMagic Technologies
Google Takes Over Jibe Mobile
Merged Entity of Comverse and Acision Renamed Xura
Comverse Acquires Acision
mGage Acquires Unicel Technologies
PayPal Acquires Paydiant
Mahindra Comviva to Expand its Business in the Americas
6. FOCUS ON SELECT PLAYERS
Amazon.com, Inc. (USA)
America Movil SAB de CV (Mexico)
Apple, Inc. (USA)
AT&T, Inc. (USA)
Bharti Airtel Limited (India)
Blackberry Limited (Canada)
Computaris International Ltd. (UK)
Dialogic, Inc. (USA)
eServGlobal (France)
Etihad Etisalat Co., (Saudi Arabia)
Gemalto NV (The Netherlands)
Google, Inc. (USA)
Huawei Technologies Co. Ltd. (China)
Intersec SA (France)
KongZhong Corp. (China)
Mavenir Systems, Inc. (USA)
NTT DoCoMo, Inc. (Japan)
OnMobile Global Ltd. (India)
Opencode Systems Ltd. (Bulgaria)
Samsung Electronics Co. Ltd. (South Korea)
Samsung Apps
Sprint Corporation (USA)
Tech Mahindra Limited (India)
CanvasM Technologies Limited (India)
Mahindra Comviva (India)
Telefnica S.A. (Spain)
Vodafone Group plc (UK)
ZTE Corporation (China)
7. GLOBAL MARKET PERSPECTIVE
Total Companies Profiled: 127 (including Divisions/Subsidiaries 143)
- The United States (24)
- Canada (4)
- Japan (1)
- Europe (26)
- France (6)
- Germany (2)
- The United Kingdom (4)
- Italy (1)
- Spain (2)
- Rest of Europe (11)
- Asia-Pacific (Excluding Japan) (66)
- Middle East (5)
- Latin America (3)
- Africa (14)
For more information about this report visit https://www.researchandmarkets.com/research/7l9f8z/mobile_value?w=12
Source: European Gaming Media
A partnership between game developer Turbo Games and iGaming solution provider and aggregator Slotegrator began in November 2022 via the APIgrator game integration solution. Since then, the collaboration has been developing successfully — and now it’s time to analyze what made it successful.
Turbo Games has noticed how the new technologies spreading throughout the industry can work for the good of brand transparency and player loyalty: “We can already see how blockchain technology has made it possible to make betting checks more accessible to players. All you need is a blockchain-hash and a decoder service. We think we will continue to move in this direction. Many traditional online casinos do not offer the possibility to check the bet. Sooner or later we all have to come to this. Perhaps the development of artificial intelligence will help here, because we are already seeing its involvement in all spheres of human life.”
Turbo Games specializes in provably fair games. Provable fairness is a concept where players can verify their wins or losses using blockchain technology — the outcome of the game is dictated by a smart contract and is absolutely random, barring the possibility of any human involvement. Using cryptographic hashing algorithms, the gambling site and the player’s device both generate seeds (random strings of numbers). Players receive a key that allows them to check the results; if the results are the same as the game round they witnessed, it proves that there was no foul play.
According to statistics from Turbo Games, the audience for provably fair games is mostly between 18 and 25 years old. However, there are also players aged 35-40 who prefer traditional games but would like to try something new, and have turned their attention to provably fair games.
There are good odds that the technology of provably fair games will become more popular, if not even commonplace, because it gives players a feeling of transparency and proves that the business is trustworthy without the need to search through dozens of reviews. Whereas many innovations in iGaming simply add entertainment, provable fairness addresses security concerns and reassures players that they’re not being exploited, which is invaluable.
Provably fair games are beneficial for both players and online casinos. Vadim Potapenko, Head of Sales at Turbo Games, comments: “It often happens that the users are not satisfied with the result, because gambling is not only about big wins, but also possible losses. By allowing them to check the fairness of a bet, we make life easier for platforms and players. Of course, this allows us to communicate with partners and users that we work honestly and that’s why they should trust our games.”
Ayvar Gabidullin, Business Development Manager at Slotegrator, adds that “this type of game is now becoming more and more popular and has great potential for both players and game providers in the future. On the part of the player, the advantage is that the player can always be sure that his game is fair and he can independently check any of his bets. And for the game provider, this also simplifies the process of implementing casino games, since now it will not be necessary to obtain the appropriate certificates from independent laboratories before launching new games, they can immediately enter the market with these games and where anyone can check the result and make sure that that there is no cheating with players. Many game providers are starting to look towards this type of game. And as far as I see, many operators are starting to think about adding these games.”
What do players in 2023 need? The iGaming industry is all about reputation and trust. Players have a huge number of platforms to choose from, making them pickier and pickier. There’s an abundance of forums where players leave reviews, so if players view a brand as untrustworthy, there are plenty of places they can share their opinion. Provable fairness not only stops that from happening, it provides evidence to the contrary, giving players something else to talk about.
Slotegrator also recommends investing time and effort into localization and creating an effective and detailed marketing strategy — before trying provably fair technology players need to get to the platform, and there is no acquisition without marketing.
ABOUT SLOTEGRATOR
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
ABOUT TURBO GAMES
Turbo Games — a provably fair games provider that belongs to Turbo Stars company — has an ambitious goal to establish widespread recognition throughout the iGaming world. Even though it is young, the company consists of professionals who have been working on the brand for over five years and are even planning to introduce a new brand for a wider audience soon.
Turbo Games also works in Europe, India, and South Africa, where the company sees the most potential and expects the same “hype” as in Brazil.
The portfolio of Turbo Games consists of 21 titles, including well-known games like Mines, Crash X, DoubleRoll, Hi-Lo, and Plinko. The studio releases a game every month. However, not all games are developed from scratch. Wicket Blast and Spin Strike, the last two releases, are based on cricket and the Indian Premier League. Crash X remains the most popular fast game in the Turbo Games portfolio, and the studio reports that crash games enjoy stable levels of popularity. Overall, the main focus of the brand is provably fair games.
More information: https://turbogames.io/
Looking to take your career to the next level in the games industry? Then, Nordic Game Talents is the place to be! Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.
From Oct 27-29, the online and interactive event is dedicated to recruitment and career building in the creative & games industry within the Nordic region. The event empowers participants to be part of a bigger community and motivates them to explore new paths in achieving their career goals.
Hiring creative & games studios – Supercell, Funcom, Panzerdog, Tactile Games, Gamecan, Fingersoft, Dazzle Rocks, Redhill Games to name a few from the Nordic region will be participating in the event. These studios will share information on their latest projects, work culture and what it takes to be part of their team. The individual games associations from Finland, Denmark, Sweden, Norway and Estonia will share insights through live sessions on the booming games industry in their respective countries. Career development topics pertinent to job seekers like – How to have a successful first interview, Creative Portfolio reviews will also be discussed.
Experienced game industry professionals and individuals beginning their careers from around the world are welcome to join the event. One-to-one interviews with the hiring studios can be scheduled through the event platform. A great opportunity to get to know the studios and network with game professionals from around the world.
Participating in the event
As a job seeker attending Nordic Game Talents, take a few minutes to fill out a simple registration form. After filling the registration form you will receive a link to the online event platform – PINE, to join the event on 27th October. Participants joining Nordic Game Talents will also receive a free-of-charge pass to the Nordic Game Conference.
To view the complete agenda, please click here and to learn more about the event please visit Games Job Fair
About Games Factory Talents
A Helsinki-based talent attraction agency dedicated to the games & creative industry. Our services include direct recruitment, organizing game job fairs and managing a community of game industry professionals through our GameDev Talent Board.
To learn more about Games Factory Talents visit – Games Factory Talents
810 THE SPREAD
Cumulus Media Launches 810 THE SPREAD, the Bay Area’s First Sports Station Focused on Sports Betting
Cumulus Media (NASDAQ: CMLS) announces that it has launched the Bay Area’s first Sports radio station focused on sports betting, 810 THE SPREAD. The new station brings sports and sports betting news, information, and insights to the burgeoning and underserved sports betting audience in San Francisco. 810 THE SPREAD will deliver behind-the-book perspectives from experts in a highly entertaining and engaging format. 810 THE SPREAD goes live today on the legendary 810am frequency that has been the 80-year home of historic Talk Radio KGO-AM. Cumulus San Francisco also launched the station’s new website at www.810thespread.com. Kevin Graham, Program Director of Cumulus’ sister sports stations KNBR 680AM/104.5FM and 1050 KTCT, adds Program Director duties for 810 THE SPREAD.
Larry Blumhagen, Vice President/Market Manager, Cumulus San Francisco, said: “810 THE SPREAD joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content across four signals and streaming everywhere. We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.”
Blumhagen added: “This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years – and the listeners who loyally tuned in to the station. Times change, and we must change with them.”
Kevin Graham, Program Director, 810 THE SPREAD, said: “810 THE SPREAD will be the Bay Area’s best bet for sports fans and sports betting enthusiasts, and we are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage, along with Cal Football and Basketball as well as select professional and college sports play-by-play events. While 810 THE SPREAD will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT. With its addition, it truly shows Cumulus’ commitment to the Bay area as ‘The Sports Leader’!”
The weekday programming lineup for 810 THE SPREAD includes:
6am-9am – Bet QL Daily – The must-consume show for sports fans and betting fans alike. Hosted by Joe Ostrowski, Joe Giglio, and Erin Hawksworth.
9am-12pm – Jim Rome - Aggressive, informed sports opinions, rapid-fire dialogue, and plenty of sports smack. As one of the most prolific sports talk hosts in America, Rome draws massive tune-in with legions of fans known as clones, who live for Rome’s take on the day’s largest issues in sports.
12pm-4pm – You Better You Bet – Nick Kostos and Ken Barkley have you covered for the best bets on the biggest matchups, the latest line movement and updates in the futures market. We’ll have up-to-the-minute coverage of backdoor covers and bad beats, and the cheers and tears that come with them. It’s sports betting conversation like you’ve never heard before.
4pm-8pm – Bet MGM Tonight – Live sports betting updates for all the night’s games as they happen – plus live “look-ins” for Major League Baseball games in progress. Get the latest scores, sides, totals, props, parlays, futures, and much more with hosts Quinton Mayo, Trysta Krick, and Ryan Horvat.
8pm-12 Midnight – CBS Sports Radio
BetQL Network programming is provided by Cumulus Media’s Westwood One through a partnership with Audacy.
For more information or to stream 810 THE SPREAD, visit: http://www.810thespread.com.
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