iGaming Industry
Sportradar Acquires MOCAP Analytics For AI-Powered Storytelling
Sportradar US, LLC announced last weekend that it has acquired MOCAP Analytics, Inc. The acquisition combines Sportradar’s leadership in sports data with MOCAP’s expertise in AI-powered data storytelling. Together they will pursue new opportunities to develop player-tracking data products to engage NBA, NFL and other sports fans.
“MOCAP Analytics has developed premiere AI-powered data storytelling software and algorithms for fan engagement and they have been creating rich NBA and NFL content for years. By combining their software and algorithms with our data and partnerships, our clients will be able to deliver snackable, visual and original content across all platforms and channels worldwide. Our Game Stories and Game Stream will be the first products to bring these experiences to life. This acquisition allows us to pursue an exciting area of growth where one thing is certain – fan discussion will never be the same.” – said Carsten Koerl, Founder and CEO, Sportradar.
MOCAP Analytics, founded in 2012 by Caltech PhDs, Arian Forouhar and Eldar Akhmetgaliyev, has created original sports content for years, starting through an agreement during the 2012-2013 season with their hometown Golden State Warriors, the first team to use their technology.
“Sports storytelling is an area where machines and humans can work together to enrich the fan experience and stir conversation. We now have a unique position in the marketplace by combining unfettered access to player-tracking data, established partnerships spanning broad distribution channels, and powerful data storytelling capabilities. Teaming up with the global leader in this space allows us to stay on the cutting edge of sports and technology and to extend the reach of our data storytelling around the world.” – said Arian Forouhar, Co-Founder and CEO, MOCAP Analytics.
Since it was founded 16 years ago, Sportradar has served as a trusted resource to the most influential and notable sports and leagues. The company has partnered with the NFL, NBA, NHL, ITF, esports tournament organizer ESL, and many others worldwide. Leading broadcasters, digital publishers, app developers, teams and brands use Sportradar’s feeds and solutions to connect with fans. Sports Illustrated is the first to use Game Stream to deliver immersive 3D player-tracking experiences to NFL fans.
“This season marks our first in partnership with Sportradar, who will serve as our Official Provider of Real-time NBA League Statistics,” said Ken DeGennaro, NBA Senior Vice President, Media Operations & Technology. “We look forward to continuing to work with the joint team as they deliver great data-driven stories to our fans in the U.S. and around the world.”
ABOUT MOCAP ANALYTICS
MOCAP Analytics is a Silicon Valley tech start-up co-founded in 2012 by two Caltech PhDs. Beginning with its relationship with the hometown Golden State Warriors — an early adopter of the enabling tracking technology — they have become leaders in analyzing player-tracking and related data. MOCAP comprises a small but dedicated team of experienced and enthusiastic leaders in sports, technology, and entrepreneurship. They bring pedigree from some of the finest academic institutions and premier sports franchises. Now they’re focused on changing the way people think about, and view, sports. Their goal is to develop the premier sports analytics platform for fan engagement.
Technology is their focus and sports is their passion!
More information can be found at www.mocapanalytics.com
ABOUT SPORTRADAR
Sportradar is the global leader in understanding and leveraging the power of sports data and digital content for its clients around the world. We provide cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities.
Partnering with the likes of the International Tennis Federation (ITF), the National Football League (NFL) and the National Basketball Association (NBA) as their official data partner, we have provided numerous rights holders with the tools and services to unlock the full power and impact of their data. Besides being a market leading company in the sports betting and media industries, Sportradar also operates a unique Fraud Detection System (FDS) which is relied upon by law enforcement agencies as well as several sports federations, including World Rugby, the ICC and UEFA.
More than 1,000 businesses in over 80 countries rely on Sportradar’s data depth and quality services in their daily business. Headquartered in Switzerland, Sportradar has offices in 34 other cities and employs over 1,700 highly experienced staff worldwide.
More information can be found on www.sportradar.com.
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Source: EEGaming.
Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.
Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.
Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”
Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.
Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.
The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.
Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.
Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.
The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.
“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”
Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.
“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.
Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.
SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.
The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.
In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.
“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”
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