Our colleague, Szaló Réka managed to interview Oron Barber , CEO and Founder at Coinpoint.net. Oron has been involved in igaming for 14 years. Having started at one of Playtech companies, Oron opened his own marketing agency later on and dealt with affiliates, traffic, PPC and SEO campaigns and other things. In the last 4 years, Oron has relocated in the Philippines, dealing mainly with the crypto coins. Oron also owns several projects in the Bitcoin Gambling market like bitcoingg.com / betcointech.com and others.
Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?
Barber: My name is Oron Barber, Originally from Israel, 12 years in online marketing 5 of them into crypto markets. I love the online space, innovation, technology, crypto currencies and the igaming world. I founded CoinPoint more than 4 years ago in Australia and opened a service office in Manila Philippines. These days we are building our European office in Sofia Bulgaria. CoinPoint started when there were 2 online casinos able to accept bitcoin as deposit and one sports booking software. Back in 2013, the majority of the igaming world was against the crypto solution and avoided integration. Starting in the very early days gave us the advantage in the market as we learn and grew up with the customers.
CoinPoint is a successful onlien marketing agency that has built a global network of clients from various sectors including gaming and gambling providers. Will you please speak more about marketing and igaming market?
Barber: Well, I have started my career as affiliate manager in one of the biggest company and became an affiliate myself for several products. Once I developed my business from the affiliation sphere to a wider range of marketing services, the doors actually opened for me. Today we serve igaming clients with almost all methods of online marketing.
The company you represent offers premium services unique to the Bitcoin markets. How can CoinPoint overcome the challenges of renewing technology nowadays?
Barber: CoinPoint is a market leader and as such we are not looking to overcome the challenges comes with the Blockchain innovation, but to learn from and adjust our services to the market. Yes, the fin tech is changing fast, Blockchain opened so many new channels and the nature of our clients, not only in the igaming market, is to run fast forward. We are developing and changing our channels almost every week.
What do you consider the most successful experience in the history of CoinPoint?
Barber: We sold few of our assets early 2017 for nice amount of BTC’s .
Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?
Barber: As mentioned before we are operating from Manila and Sofia – in both locations we have marketing experts, journalists, analysts, marketers and managers.
You must have received a lot of feedback, comments and opinions. Do these help in your work and which one do you consider the most important and why?
Barber: We are very open and very cooperate with our customers, we do learn from them a lot along the way and try always to be part of their growth. Any feedback is important and we listen a lot.
What is your personal opinion about gambling industry in general in Europe?
Barber: Gambling industry is changing a lot recently and moving from Web to mobile, from mobile to apps and from apps to IM’s. Payment methods are changing as well, not only crypto currencies but that the major change. Bitcoin cash is going to change it a lot more in the near future. What can I say, exciting times.
What advice would you give for those investors who are planning to set up a business in the gaming and gambling sector in Europe?
Barber: Forget about long term a plan, the market is changing too fast. Get some good idea / product / services and plan 12 months forward to innovate. The market will take you further.
According to you which are the values of Bitcoin that can make it very effective and due to which it will enhance the gaming industry?
Barber: Bitcoin and bitcoin cash are changing the igaming markets totally. All advantages of using crypto currencies are just perfect to the igaming industry. Lots of issues igaming had in the last years, were solved by Blockchain technology. I have said it many times before, crypto is the future of igaming an igaming is the engine to push forward crypto technologies.
Which are the benefits of using Bitcoin for the merchants?
Barber: Merchants are enjoying fast and easy transactions, different connection to their community and advanced opportunities for internal marketing. Many merchants are open to develop their crypto currencies into separate business. CoinPoint is consulting to merchants and operators not only how to accept and work with crypto currencies, but also how to benefit from it for the business needs.
Who is your favourite actor or actress?
Barber: Liam Neson and Gal Gadot.
Where would you travel the most in Central Europe?
Barber: I love Berlin and Amsterdam.…
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Digicode Appoints Itai Zak as Executive Director for iGaming Division
Digicode, a leading provider of innovative software solutions, has appointed Itai Zak as Executive Director for the iGaming division. In this role, Itai will drive the growth and strategic direction.
With over 15 years of experience in the iGaming industry, Zak brings a wealth of knowledge and expertise to Digicode. He has a proven track record of successfully leading and scaling businesses in the online gaming sector, gaining experience as the CEO of SBTech, GoWild Gaming, and Spiral Solutions.
Under Itai’s visionary leadership, GoWild Casino not only seamlessly transitioned to a state-of-the-art iGaming platform but also achieved an astounding 450% increase in profitability, driven by Itai’s strategic expansion into new markets and his ability to build and lead a formidable team of over 300 professionals.
At SBTech, Itai was instrumental in redefining the company’s sales, marketing, and business development approach, transforming SBTech into a leading provider of turnkey sports betting and iGaming solutions. His efforts have helped grow the company from 60 to over 600 employees across multiple global locations, with significant year-on-year growth in net profit.
Itai’s appointment is a testament to the company’s commitment to innovation, excellence, and strategic growth within the iGaming sector. His proven track record in navigating complex regulatory environments, coupled with his forward-thinking approach to product and market strategy, positions Digicode for exciting advancements in its iGaming offerings.
“We are thrilled to have Itai Zak join our team. His deep understanding of the iGaming landscape and leadership skills will be invaluable as we continue to innovate and expand our foothold in this dynamic industry. Also, Itai’s proven track record in navigating complex regulatory environments, coupled with his forward-thinking approach to product and market strategy, positions Digicode for exciting advancements in its iGaming offerings,” Max Maslii, President and global CEO at Digicode, said.
In his new role, Zak will develop and execute Digicode’s iGaming strategy, focusing on driving revenue and growth. He will work closely with the product development and sales teams to deliver cutting-edge solutions tailored to the unique needs of iGaming operators.
“I am excited to join Digicode and lead their iGaming division. Digicode has a proven track record of delivering innovative software solutions, and I am eager to contribute to their continued success in the iGaming market,” Itai Zak said.
Pragmatic Play Goes Live with City Center Online in Argentina
Pragmatic Play, a leading content provider to the iGaming industry, is enhancing its standing in Argentina and is now live with City Center Online.
Taking its leading Slots portfolio to the online casino, City Center Online’s players are now set to benefit from leading titles, including award-winning hits like Sugar Rush and Gates of Olympus as well as more recent releases from Pragmatic Play’s ever-expanding portfolio such as Pub Kings and Mustang Trail.
This latest agreement follows a series of partnerships that Pragmatic Play has struck across the regulated LatAm markets, combined with several regional industry awards, further cements its position as the leading supplier in Latin America.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “We are delighted to announce Pragmatic Play’s agreement with City Center Online as the brand continues its upward trajectory and supply even more LatAm operators with its acclaimed, industry-leading titles.
“With Pragmatic Play’s renowned slot library now live on the platform, we are confident they will be a hit with City Center Online’s players, and we look forward to see its content provision expanding even more in the near future.”
Samanta Zio, Online Gaming Manager at City Center Online, said: “The quality and brand recognition that is brought on by Pragmatic Play games cannot be understated and we are delighted to now offer its portfolio to our players.
“Underpinning our commitment to providing premium gaming experiences to audiences in Argentina, we are confident this partnership is a momentous win for City Center Online.”
Pragmatic Play Adds TriunfoBet to Growing List of Latin American Partners
Pragmatic Play, a leading content supplier to the iGaming industry, will soon bring its dynamic multi-product portfolio to more customers with Venezuelan operator TriunfoBet, encompassing its Slots, Live Casino, and Virtual Sports offering as part of the deal.
The supplier has continued to build on its impressive Live Casino offering with the launch of Treasure Island. The action-packed gameshow follows in the footsteps of similar hit titles such as Sweet Bonanza Candyland and Snakes & Ladders Live which are also fan favorites across LatAm.
In addition, casino classics such as Roulette and Blackjack will be brought to an even wider audience in the region thanks to this latest tie-up.
Pragmatic Play’s renowned Slot portfolio will promptly be available for TriunfoBet players to enjoy including new titles such as Gates of Olympus 1000 in addition to Christmas-themed versions of its player-favourite franchises including Big Bass Christmas Bash and Sugar Rush Xmas.
Rounding off the collection is Pragmatic Play’s Virtual Sports which delivers cutting-edge 3D renderings of popular sports betting markets that match real-life equivalents across horse and greyhound racing, football, and motorsport.
The new agreement with TriunfoBet further boosts Pragmatic Play’s profile across the LatAm market as it cements itself as the industry-leading supplier in the region.
Victor Arias, VP of LatAm Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play’s content has become a household name in LatAm, and we are confident that TriunfoBet will achieve similar levels of success as other partners. The LatAm market continues to be a key area of expansion for Pragmatic Play, as evidenced by the consistent stream of new partnerships launched each month. TriunfoBet is the perfect addition to Pragmatic Play’s growing portfolio of partners in this region.”
Luis Lizarazo, CEO of TriunfoBet, said: “We strive to provide our players with an exceptional experience on our platform, and our latest partnership with Pragmatic Play allows us to significantly enhance our offering with their extensive range of products. Pragmatic Play’s remarkable growth in Latin America has been truly impressive, and we are thrilled to be among their latest partners. We are confident that their Slots, Live Casino, and Virtual Sports will be met with the same resounding success they have garnered worldwide.”
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