iGaming Industry
Sweden’s State-Run Gambling Operator Demands Fair Competition Rules upon Market’s Regulation
The results from a year-and-a-half-long review of Sweden’s gambling industry were published this spring, recommending the replacement of Svenska Spel’s monopoly over the provision of licensed iGaming services with a more liberal licensing system that would admit international operators to the local market.
It is now up to Sweden’s Riksdag (the country’s legislature) to craft a new legislative framework and to introduce it as a law. It was originally announced that the new regulatory regime would take effect in early 2019. Although it is yet to be seen how exactly the country’s gambling market will be regulated, discussions on the matter and even exchange of criticism have already emerged between involved parties.
Earlier this month, Svenska Spel CEO Lennart Käll and Chairman Erik Strand wrote an opinion piece for Swedish news outlet Dagens Samhälle, dwelling in greater detail in what Sweden’s future gambling laws should include. According to the two gambling officials, there are two main points lawmakers need to keep in mind when crafting the new regulations – minimization of problem gambling risks and the introduction of effective mechanisms against illegal gambling.
The Svenska Spel’s top executives pointed out that when the market is opened for international operators, these need to be scrutinized carefully before being granted licenses from local regulators. The state-run operator itself will be watching the industry’s development once the new regulations are in place and will engage itself in ensuring that services are provided in a proper manner.
The two officials recommended that the government pay special attention to the different types of gambling services and to the fact that different games pose different level of risk to customers. Thus, the regulatory framework should be developed in a manner that encompasses effective mechanisms for all levels of risk.
Despite being the only authorized operator of iGaming services in the country, Svenska Spel currently holds only a fifth of the local online gambling market. In comparison, gray market operators have been taking a larger and larger portions of revenue from local customers for the past several years. Svenska Spel called for the creation of regulations that would secure fair competition for all participating parties. According to gaming operator, the criminalization of licensed activities would be a good measure to be implemented.
The publication of Mr. Käll and Mr. Strand’s piece was followed by an article produced by Fredrik Schulte, known to be a Member of Sweden’s Parliament. Mr. Schulte was critical of the two gambling executive’s piece, arguing that it is now up to the legislature to determine how the industry will be regulated and that Svenska Spel should not try to influence the course of events. Mr. Schulte further noted that the state-run operator may be trying to direct the industry’s regulation in a manner that would benefit Svenska Spel itself once the new rules are implemented and will give it advantage over its international competitors.…
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Source: EEGaming.
Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.
Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.
Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”
Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.
Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.
The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.
Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.
Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.
The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.
“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”
Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.
“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.
Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.
SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.
The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.
In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.
“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”
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