iGaming Industry
International iGaming Awards praising companies, like BtoBet, which invest in innovation and farsighted technology
Thanks to its high technology and the innovative advantages it delivers to both, operators’ and players’ experiences, BtoBet has been shortlisted for the Global Gaming Awards and for the CEEGC Budapest 2017 – Central and Eastern European Gaming Conference and Awards.
Nowadays, the consumer is turning more tech-savvy and ever more demanding, surrounded by technology in every aspect of his life. Gambling is part of it and the power of Artificial Intelligence, and what it brings to the consumer experience, is marking a huge step forward in online gambling.
Experts in technology and marketing confirm the key role of an effective igaming platform is to provide operators with deep data analytics, automation and personalization of offers while creating meaningful experiences for users that attract them to play.
BtoBet’s farsighted technology is collecting the success it deserves, allowing operators to anticipate the player’s needs and to increase player lifetime values. How? By being a trusted technology partner and not just a software provider, providing operators with advanced tools to analyse players’ preferences and data. Through its sophisticated and forward-thinking software, BtoBet is allowing licensees to drive unprecedented tactics of retention for the ever-evolving tech-users, with infinite personalised marketing campaigns, boosting players’ confidence.
The achievement of BtoBet comes from being a pioneer in new technologies for the gambling industry and continues by constant analysis and research to understand deeply – and in advance – the requirements of the market, anticipating the operator’s needs. In this perspective, the company’s unconventional vision allied with a willingness to test fresh and innovative concepts, sets a new point of view of the customer, from a 2D to a 3D vision. In multiple sources of data, BtoBet’s cutting-edge platform, based on Artificial Intelligence, combines its technological capacity to reconcile data emanating from different devices. It enables an increasingly rich view of the players, moving from today’s still largely two-dimensional view to one that is more fully formed and contextually relevant.
Alessandro Fried, BtoBet’s chairman highlighted: “In the gambling market, there are different companies using products based on Artificial Intelligence, but what differentiates BtoBet from the others is the deep experience in the subject and the fact of being a B2B provider – and not a B2C operator that just opted to work in the B2B space. We are very proud to consider ourselves as technology partners, supporting our clients in their day by day evolution in the best way possible, and not as just a software provider for the gambling industry.”
This leading company is staying ahead in the gambling industry thanks to its development team – always skillfully developing and maintaining the technological software and the learning algorithms to the very highest standard. Commenting on the success of the company, Fried concluded:
“To reach this aim, BtoBet’s IT team has worked on its advanced platform to enable the system to evolve whilst staying focused on the future development of the software.”
About BtoBet
BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta. The Technical team of the company is in Skopje and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre.…
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Source: EEGaming.
Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.
Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.
Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”
Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.
Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.
The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.
Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.
Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.
The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.
“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”
Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.
“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.
Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.
SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.
The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.
In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.
“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”
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