Thanks to its high technology and the innovative advantages it delivers to both, operators’ and players’ experiences, BtoBet has been shortlisted for the Global Gaming Awards and for the CEEGC Budapest 2017 – Central and Eastern European Gaming Conference and Awards.
Nowadays, the consumer is turning more tech-savvy and ever more demanding, surrounded by technology in every aspect of his life. Gambling is part of it and the power of Artificial Intelligence, and what it brings to the consumer experience, is marking a huge step forward in online gambling.
Experts in technology and marketing confirm the key role of an effective igaming platform is to provide operators with deep data analytics, automation and personalization of offers while creating meaningful experiences for users that attract them to play.
BtoBet’s farsighted technology is collecting the success it deserves, allowing operators to anticipate the player’s needs and to increase player lifetime values. How? By being a trusted technology partner and not just a software provider, providing operators with advanced tools to analyse players’ preferences and data. Through its sophisticated and forward-thinking software, BtoBet is allowing licensees to drive unprecedented tactics of retention for the ever-evolving tech-users, with infinite personalised marketing campaigns, boosting players’ confidence.
The achievement of BtoBet comes from being a pioneer in new technologies for the gambling industry and continues by constant analysis and research to understand deeply – and in advance – the requirements of the market, anticipating the operator’s needs. In this perspective, the company’s unconventional vision allied with a willingness to test fresh and innovative concepts, sets a new point of view of the customer, from a 2D to a 3D vision. In multiple sources of data, BtoBet’s cutting-edge platform, based on Artificial Intelligence, combines its technological capacity to reconcile data emanating from different devices. It enables an increasingly rich view of the players, moving from today’s still largely two-dimensional view to one that is more fully formed and contextually relevant.
Alessandro Fried, BtoBet’s chairman highlighted: “In the gambling market, there are different companies using products based on Artificial Intelligence, but what differentiates BtoBet from the others is the deep experience in the subject and the fact of being a B2B provider – and not a B2C operator that just opted to work in the B2B space. We are very proud to consider ourselves as technology partners, supporting our clients in their day by day evolution in the best way possible, and not as just a software provider for the gambling industry.”
This leading company is staying ahead in the gambling industry thanks to its development team – always skillfully developing and maintaining the technological software and the learning algorithms to the very highest standard. Commenting on the success of the company, Fried concluded:
“To reach this aim, BtoBet’s IT team has worked on its advanced platform to enable the system to evolve whilst staying focused on the future development of the software.”
BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta. The Technical team of the company is in Skopje and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre.…
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Digicode Appoints Itai Zak as Executive Director for iGaming Division
Digicode, a leading provider of innovative software solutions, has appointed Itai Zak as Executive Director for the iGaming division. In this role, Itai will drive the growth and strategic direction.
With over 15 years of experience in the iGaming industry, Zak brings a wealth of knowledge and expertise to Digicode. He has a proven track record of successfully leading and scaling businesses in the online gaming sector, gaining experience as the CEO of SBTech, GoWild Gaming, and Spiral Solutions.
Under Itai’s visionary leadership, GoWild Casino not only seamlessly transitioned to a state-of-the-art iGaming platform but also achieved an astounding 450% increase in profitability, driven by Itai’s strategic expansion into new markets and his ability to build and lead a formidable team of over 300 professionals.
At SBTech, Itai was instrumental in redefining the company’s sales, marketing, and business development approach, transforming SBTech into a leading provider of turnkey sports betting and iGaming solutions. His efforts have helped grow the company from 60 to over 600 employees across multiple global locations, with significant year-on-year growth in net profit.
Itai’s appointment is a testament to the company’s commitment to innovation, excellence, and strategic growth within the iGaming sector. His proven track record in navigating complex regulatory environments, coupled with his forward-thinking approach to product and market strategy, positions Digicode for exciting advancements in its iGaming offerings.
“We are thrilled to have Itai Zak join our team. His deep understanding of the iGaming landscape and leadership skills will be invaluable as we continue to innovate and expand our foothold in this dynamic industry. Also, Itai’s proven track record in navigating complex regulatory environments, coupled with his forward-thinking approach to product and market strategy, positions Digicode for exciting advancements in its iGaming offerings,” Max Maslii, President and global CEO at Digicode, said.
In his new role, Zak will develop and execute Digicode’s iGaming strategy, focusing on driving revenue and growth. He will work closely with the product development and sales teams to deliver cutting-edge solutions tailored to the unique needs of iGaming operators.
“I am excited to join Digicode and lead their iGaming division. Digicode has a proven track record of delivering innovative software solutions, and I am eager to contribute to their continued success in the iGaming market,” Itai Zak said.
Pragmatic Play Goes Live with City Center Online in Argentina
Pragmatic Play, a leading content provider to the iGaming industry, is enhancing its standing in Argentina and is now live with City Center Online.
Taking its leading Slots portfolio to the online casino, City Center Online’s players are now set to benefit from leading titles, including award-winning hits like Sugar Rush and Gates of Olympus as well as more recent releases from Pragmatic Play’s ever-expanding portfolio such as Pub Kings and Mustang Trail.
This latest agreement follows a series of partnerships that Pragmatic Play has struck across the regulated LatAm markets, combined with several regional industry awards, further cements its position as the leading supplier in Latin America.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “We are delighted to announce Pragmatic Play’s agreement with City Center Online as the brand continues its upward trajectory and supply even more LatAm operators with its acclaimed, industry-leading titles.
“With Pragmatic Play’s renowned slot library now live on the platform, we are confident they will be a hit with City Center Online’s players, and we look forward to see its content provision expanding even more in the near future.”
Samanta Zio, Online Gaming Manager at City Center Online, said: “The quality and brand recognition that is brought on by Pragmatic Play games cannot be understated and we are delighted to now offer its portfolio to our players.
“Underpinning our commitment to providing premium gaming experiences to audiences in Argentina, we are confident this partnership is a momentous win for City Center Online.”
Pragmatic Play Adds TriunfoBet to Growing List of Latin American Partners
Pragmatic Play, a leading content supplier to the iGaming industry, will soon bring its dynamic multi-product portfolio to more customers with Venezuelan operator TriunfoBet, encompassing its Slots, Live Casino, and Virtual Sports offering as part of the deal.
The supplier has continued to build on its impressive Live Casino offering with the launch of Treasure Island. The action-packed gameshow follows in the footsteps of similar hit titles such as Sweet Bonanza Candyland and Snakes & Ladders Live which are also fan favorites across LatAm.
In addition, casino classics such as Roulette and Blackjack will be brought to an even wider audience in the region thanks to this latest tie-up.
Pragmatic Play’s renowned Slot portfolio will promptly be available for TriunfoBet players to enjoy including new titles such as Gates of Olympus 1000 in addition to Christmas-themed versions of its player-favourite franchises including Big Bass Christmas Bash and Sugar Rush Xmas.
Rounding off the collection is Pragmatic Play’s Virtual Sports which delivers cutting-edge 3D renderings of popular sports betting markets that match real-life equivalents across horse and greyhound racing, football, and motorsport.
The new agreement with TriunfoBet further boosts Pragmatic Play’s profile across the LatAm market as it cements itself as the industry-leading supplier in the region.
Victor Arias, VP of LatAm Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play’s content has become a household name in LatAm, and we are confident that TriunfoBet will achieve similar levels of success as other partners. The LatAm market continues to be a key area of expansion for Pragmatic Play, as evidenced by the consistent stream of new partnerships launched each month. TriunfoBet is the perfect addition to Pragmatic Play’s growing portfolio of partners in this region.”
Luis Lizarazo, CEO of TriunfoBet, said: “We strive to provide our players with an exceptional experience on our platform, and our latest partnership with Pragmatic Play allows us to significantly enhance our offering with their extensive range of products. Pragmatic Play’s remarkable growth in Latin America has been truly impressive, and we are thrilled to be among their latest partners. We are confident that their Slots, Live Casino, and Virtual Sports will be met with the same resounding success they have garnered worldwide.”
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