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Affiliate Interviews: Olga of BestOnlineSlots.info

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Name: Olga
Hometown: Moscow
Living in: Malta
Favorite Food: Thai
Profession/Job title: Gaming Affiliate

GAV: Hello Olga, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online slots guide?

Olga: There is a big community of “iGaming people” in Malta where I live and I happen to be friends with some of them and got interested in this industry. Almost 6 years ago I created my first website (in Russian) and since then have been working as an affiliate. About a year ago I started working on bestonlineslots.info project the main purpose of which is to provide as much information as possible to slots fans around the world, guide them through the game process, introduce them to the best casinos there they can play slots from different software providers, give them up to date information about bonuses and promotion.

GAV: Since there are thousands and thousands of websites in the slots niche out there, where do you think BestOnlineSlots.info stands now?

Olga: It is still a new project so it has not made a big name for itself yet. But hopefully it will get there. Now the main priority is to review any new slot games that come out and any new online casinos that are dedicated to slots lovers.

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GAV: How do you see the online slots market/industry at this moment?

Olga: There are so many providers of slots right now – both that have been there forever and new ones – and everyone is trying to attract as many players as they can to their product. I think it is good because it makes providers work harder, be more creative and give us the best gaming experience possible. Nowadays the priority is given to video slots with incredible graphics and design and games developers don’t stop surprising us with visual effects of the slots, creating an engaging story – playing slots became an experience which involves a player fully in the process of the game.

GAV: How did you start and most of all what bumps did you have to overcome at the beginning?

Olga: I started with a casino reviews website in Russian – onlinecasinoworld.ru. It wasn’t easy at the beginning, I was making a lot of mistakes since I had no experience in a content writing/website developing/SEO at the time, but I was learning and overcoming challenges on a daily basis and made it to the top. I had to be creative to come up with new keywords and topics to be featured on the website, look out for the competition and protect my website against their attacks.

GAV: We have analyzed BestOnlineSlots.info and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? How many slots are there on your website?

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Olga: Thank you for the compliments. All the content I write myself, but I am planning to hire some freelancers. At the moment there are about 40 slot games reviews and around 20 casino reviews, but there will be many more soon.

 

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GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet on a daily basis?

Olga: I always put the interest of my website’s visitors first. I ask myself “If I was looking for this information, what would I like to find on a website like mine?” When thinking only about search engine optimization and writing content “for Google” you will never make it to the top. I always look out for the news in the industry – if there is a new interesting casino opens or a new slot comes out I try to be among first affiliates to write about it. I also keep players up to date about casino promotions, free spins give away etc.

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GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

Olga: I like professionalism and personal approach to each affiliate. An affiliate manager should always be aware what is happening on his affiliate’s website, keep the affiliate up to date about any changes and promotions, offer custom-made deals. I really appreciate when Managers come up with their own ideas about what could be improved or done, better in promoting their brand on my website. Efficient communication is very important, of course.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

Olga: I think it will. In the future more countries should legalize online gambling, it should become more acceptable. With people using smart phones online casinos will become more easy to reach. Casino games will become more creative, involving more interaction from the player and players will have more opportunities to interact with each other while playing in online casino so it will bring a social aspect to it. Regarding affiliate companies, there is a clear tendency to monopolization – a lot of acquisitions are going on. So in the future there might be just few big companies owning lots of affiliate websites.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

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Olga: The competition is very strong today, there are thousands of affiliate websites out there so I would suggest to:

– Choose a unique and narrow niche in the field – like this you will target a smaller segment of the gaming traffic, but in this small segment you will have a chance to get to the top faster.

– Be creative – generate new unique ideas daily. You can take an example from other affiliates websites, but never copy, always think of new ways of SEO and traffic generation.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

Olga: I attended a few. My favorite one is Sigma I guess which is held in Malta every year. I love meeting new people during these conferences, get to know news about the industry. The parties are fun too.

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GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

Olga: I come from Russia and it is considered to be a part of Eastern Europe. As I already mentioned, my first website which was a success is in Russian language and targets on Russian market. Unfortunately, online gaming is now not legal in Russia and it is difficult to continue working in that segment. It would be great if online casinos became legal in more Eastern European countries than now, including Russia, and the market became regulated.

GAV: Where would you like to travel in Eastern Europe?

Olga: Funny that you ask since I am traveling to Eastern Europe in two days – going to Hungary and Slovakia, never been there before and very excited. I would love to visit Czech Republic so might extend my holiday.

GAV: Where you wouldn’t want to travel in Eastern Europe?

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Olga: There is no country I wouldn’t like to travel to. Travel is my passion and I try to do it as often as I can. There are countries which are at the end of my list, but I definitely want to visit them all.

GAV: How about a favorite celebrity, do you have one?

Olga: I don’t have one.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

Olga: It is a great portal, we need more websites like this. It keeps us, affiliates and people from other positions in the industry, up to date, providing a lot of useful information and making this sector of business more transparent.

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GAV: Thanks for the interview Olga, we wish you all the best for all your projects and have a lovely holiday!

 

The post Affiliate Interviews: Olga of BestOnlineSlots.info appeared first on The Gambling Affiliate Voice.


Source: GamblingAffiliateVoice

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B2B

WA.Technology appoints Waldir Marques as Director of Regulatory Affairs

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WA.Technology, a leading B2B iGaming solutions provider, is thrilled to announce the appointment of Waldir Marques as its new Director of Regulatory Affairs—this key addition to WA.Technology’s leadership team fortifies the company, particularly in light of recent regulatory changes in Brazil.

Waldir Marques, the former CEO of the government-backed lottery syndicate CAIXA Loterias S.A., brings a wealth of experience and an outstanding track record in iGaming regulation. His high-profile role at Brazil’s CAIXA Loterias S.A., a company renowned for its commitment to ethics, integrity, and transparency, has honed his skills in ensuring strict adherence to regulatory requirements – a crucial asset for WA.Technology’s operations. Waldir’s insights and expertise will be invaluable in bringing credible and knowledgeable advice to clients, opening the door for bigger and better opportunities in a legally compliant way.

“With the latest regulatory developments in Brazil, Waldir’s profound understanding of the legal landscape will be instrumental in guiding our expansion efforts in the country and the wider Latam market,” said Tim Scoffham, CEO of WA.Technology. “His appointment proves our commitment to operating within legal compliance, ensuring our clients receive exceptional service and the peace of mind that comes with rigorous regulatory adherence.”

Waldir’s curriculum vitae is a testament to his breadth of knowledge and experience in the field. His roles as Director-President & CEO at CAIXA Loterias S.A. and  Subsecretary of Regulation of Lotteries, Prizes and Sweepstakes at the Ministry of Economy, Brazil, highlight his capabilities in navigating the regulatory environment of the Brazilian market and beyond. His team leadership and governance skills further solidify his fit for this pivotal role.

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“I am excited to start this new chapter with WA.Technology and contribute to its growth in the Latam region,” said Waldir Marques. “Ensuring compliance and fostering a trustworthy environment for our clients is my top priority. I look forward to helping to steer the company through the evolving regulatory landscape, particularly in Brazil, in light of the ongoing changes. I’m also looking forward to taking on the challenge of bettering WA.Technology’s advancement in the broader South American market as the company branches out into other markets such as Mexico.”

Waldir Marques will be part of the WA.Technology team at ICE London 2024 and will be available at the WA.Technology stand S4-240. His presence at such a prominent event underscores WA.Technology’s commitment to expanding its reach and expertise in the flourishing Latam market.

This appointment marks a significant stride for WA.Technology in fortifying its position in Latam. WA.Technology is dedicated to upholding the highest standards of regulatory compliance and client service, and the addition of Waldir Marques to its leadership team signifies its commitment to excellence, integrity, and growth in the region.

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Axel Antillon

WA.Technology Expands in Latin America with Latam Entertainment Partnership

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WA.Technology, a key player in the Latin American iGaming market, is proud to announce a strategic partnership with Latam Entertainment, a distinguished Consulting and Advisory company for the Gaming Industry.

This collaboration further expands WA.Technology’s leadership in Latam’s iGaming sector, particularly in its planned entry into the Mexican market, solidifying its strong position in Latam.

The partnership highlights WA.Technology’s commitment to the region and will unlock significant projects with major brands, such as current established clients PixBet, F12, Headsbet, Toisbet, FazOBetAí, and PixBet.tv.

Axel Antillon, Director Comercial of Latam Entertainment, shared his views on the partnership: “The entire team at Latam Entertainment is very excited about this partnership. We see this new alliance as an outstanding collaboration due to the enormous potential of taking the WA.Technology products and brands to new levels within Mexico and other Latam markets. Our mission is to guide businesses to success with a comprehensive portfolio of services. Latam Entertainment is a crucial ally in navigating the landscape of diverse Latin American markets.

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The collaboration between WA.Technology and Latam Entertainment is founded on shared values of creative development, a commitment to quality, and a deep understanding of the iGaming landscape in Latam.

This partnership will leverage Latam Entertainment’s extensive knowledge and WA.Technology’s cutting-edge WA.Platform solutions, bespoke products, and expert-managed services, unified for producing the ultimate tailor-made Latin American iGaming experience, reinforced with localised support and expertise.

Our collaboration with Latam Entertainment will significantly strengthen WA.Technology’s healthy position in Latin America. This robust partnership will pave the way for an enhanced provision that will not only provide market-driven localised solutions that support increased revenue for operators but also elevate capabilities for first-rate player engagement and experiences. We’re excited to combine both teams’ expertise to augment the iGaming experience in this fast-growing emerging market,” commented Tim Scoffham, CEO of WA.Technology.

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Brian Goodman

Golden Matrix Reports Fiscal 2023 Financial Results With Record Revenues of $44.2 Million

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Golden Matrix Group Inc. (NASDAQ:GMGI)(the “Company”, “Golden Matrix” or “GMGI”), a developer, licensor and global operator of online gaming and eCommerce platforms, systems and gaming content, today reported financial results for its fiscal year ended October 31, 2023, including:

  •  Full-year record revenues of $44.2 million, an increase of 23% on revenues of $36 million in the comparable 12-month period ended October 31, 2022; includes record revenues of $11.8 million in the fourth fiscal quarter of 2023.
  • Net loss of $1.17 million with Adjusted EBITDA of $2.4 million* in fiscal 2023.
  • Cash and cash equivalents of $17.1 million and total assets of $35.6 million as of October 31, 2023.
  • Current liabilities of $4.48 million and no long-term liabilities as of October 31, 2023.
  • GMGI shareholders’ equity increased to $31.1 million as of 2023.
  • Current gaming operators and registered user numbers of 785 and 8.2 million, respectively, in business-to-business (B2B) traditional business.
  • Business-to-consumer (B2C) segments – RKingsCompetitions Ltd. (RKings) and Mexplay – now have over 325,000 and 61,000 registered users, respectively.
  • Management expects the acquisition of the MeridianBet Group to close during the first calendar quarter of 2024.

Revenue contributions in fiscal 2023 from GMGI’s B2B and B2C segments were $15.63 million and $28.54 million, respectively.

The net loss in fiscal 2023 was due primarily to general and administrative non-cash expenses of $2.45 million for stock-based compensation, an increase in income tax expenses of $264,257, an increase in Mexplay operation costs of $497,278, an increase in consulting fees of $296,771, and a decrease in foreign exchange gain of $269,196.

“Year after year, we continue to achieve significant improvements in revenue,” said Golden Matrix CEO Brian Goodman, who continued, “this solid momentum has delivered four consecutive years of revenue growth and shareholders’ equity increases. GMGI’s success in the past financial year was driven by our diversified portfolio, spanning B2B and B2C, in some of the fast-growing online gaming markets around the world.”

“Additionally, we further strengthened our Mexplay B2C online casino operation in Mexico,” said Mr. Goodman.

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“We believe that the results delivered over the last financial year demonstrate the ongoing resilience, competitiveness and diversification of our portfolio, IP and the sound fundamentals in the markets in which we operate,” stated Mr. Goodman.

“Increased costs incurred and investments made in our B2B and B2C platforms this past year have been critical to keeping us competitive and accelerating strong revenue growth. Our state-of-the-art gaming systems and superior gaming content continue to evolve to engage and increase our growing numbers of millions of participants,” said Mr. Goodman.

Mr. Goodman said the acquisition of the MeridianBet Group “is expected to significantly advance GMGI’s global footprint, and significantly increase revenues and profitability. There will be numerous B2B and B2C product offerings in multiple regions worldwide, and we believe that the combined company will be in a favorable position to participate in the online gambling markets in both the U.S. and Canada.”

Selective amounts stated above are rounded to the nearest $100,000, please see the Company’s Annual Report on Form 10-K for exact numbers.

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