Zitro Digital announces a unique collaboration with the renowned casino operator bplay to introduce Argentina’s first-ever omnichannel slot tournament: Rock Ups!.
This pioneering tournament, which began as an online competition, culminated in a live event at the prestigious Casino Puerto Santa Fe where players had the opportunity to live an immersive and memorable gaming experience that goes far beyond the screen.
The objective of this tournament was to embrace the current trend of omnichannel experiences, offering players the best of both worlds; the convenience of playing online and the thrill of a live casino experience. Audiences from the online world came together to participate in this exclusive competition, demonstrating the immense potential of seamless integration between these omnichannel gaming entertainment experiences.
The International President for Zitro Digital, Sebastian Salat, expressed his gratitude, stating: “Thank you to bplay for the initiative and for choosing Zitro Digital for its first omnichannel slot tournament in Argentina. This partnership symbolizes the future of gaming where players can seamlessly transition between online and land-based options while providing operators with diverse cross-selling opportunities. We look forward to continuing to be part of these experiences and further strengthening our collaboration with bplay in Latin America.”
PRAGMATIC PLAY AND ONDISS PARTNERSHIP GOES LIVE IN ARGENTINA
Pragmatic Play, a leading content provider to the iGaming industry, has seen its latest partnership agreement launch in Argentina with the prominent platform and operations provider, Ondiss.
Bringing the latest Slots, Live Casino and Virtual Sports content to an even wider audience, the launch has rolled out recent releases including Rocket Blast Megaways at the head of a comprehensive collection of titles that boasts award-winning popular hits like Sugar Rush and Gates of Olympus among its strong library.
Pragmatic Play’s Virtual Sports games unleash a raft of opportunities for bettors to enjoy real-life versions of popular live sports and their betting markets. Products like Force 1 and Horse and Greyhound Racing are among the sports now available, giving bettors on-demand entertainment opportunities.
Additionally, Pragmatic Play’s innovative and immersive Live Casino portfolio is now available for the Ondiss platform, with a wide range of live entertainment.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Ondiss is another incredible company that Pragmatic Play is proud to be associated with in Argentina. It’s been fantastic to work with its team to get this significant amount of content live and we can’t thank them enough.
“Pragmatic Play is delighted to deliver the industry’s strongest product library to more new players across the country.”
Facundo Giorgi, representative of Ondiss said: “The choice of quality games available to our players is now so much more comprehensive thanks to the hard work of both our and Pragmatic Play’s experts. Having such a huge number of new Slots, Live Casino and Virtual Sports titles available is a real game changer for us as a brand and we’re looking forward to seeing how our players respond.”
The City of Buenos Aires Regulator and IBIA Sign New Alliance to Cooperate on Sports Betting Integrity
The Loteria de la Ciudad, the public entity in charge of regulating sports betting in the city of Buenos Aires, and the International Betting Integrity Association (IBIA), the largest betting integrity monitor of its type in the world, have signed a memorandum of understanding on sports betting integrity. The agreement will contribute to the development of a regulated, transparent, safe and responsible sports betting market and discourage all types of unfair or fraudulent practices and the manipulation of sports competitions in the city of Buenos Aires.
Martin Garcia Santillan and Federico Cattadori, President and Manager of Gaming and Betting Control of Loteria de la Ciudad, proceeded to sign this memorandum with IBIA, which establishes collaboration guidelines for the exchange of technical knowledge and information related to the integrity of sports and betting.
“The IBIA is delighted to have reached an agreement with the Loteria de la Ciudad to work collaboratively to protect sports, consumers and the regulated betting market from match-fixing,” the Chief Executive Officer for the IBIA, Khalid Ali, said. “The association and its members will analyse the betting on their global markets, which cover over $137 billion in sports betting revenue per annum, and work closely with the Loteria de la Ciudad to identify and investigate any suspicious betting activity.”
As highlighted in IBIA’s Q1 integrity report, during the period 2018 to 2022, the association reported nine suspicious betting alerts on Argentinian sporting events, which represents approximately 9% of all the 105 alerts reported in the Latin American region in that period (behind Brazil with 33 alerts, Dominican Republic with eleven and Mexico with eleven).
This alliance is beneficial for Loteria de la Ciudad as the sharing of information on suspicious betting activities will allow feedback on prevention and it will facilitate the improvement of actions to ensure fraud control and prevention. In turn, this comprehensive approach will ensure that actions are taken to mitigate any potential criminal activity.
The IBIA is a globally recognized non-profit organization that seeks to guarantee integrity in the sports betting sector. Its membership includes nearly 50 companies and over 125 leading sports betting brands including companies that operate with a licence in the city of Buenos Aires.
Representing nearly 50% of all regulated commercial online betting activity, the IBIA’s key objective is to fight against corruption in betting in order to protect the integrity of its members, consumers and partners such as sports bodies from fraud caused by the unfair manipulation of sporting events and associated betting.
The signing of this memorandum highlights the policy of Loteria de la Ciudad to strengthen ties with international bodies for the protection of the integrity of sport and sports betting and, in addition, reinforces the commitment to the prevention, surveillance and detection of unfair or fraudulent practices within a regulated, safe and transparent framework.
PRAGMATIC PLAY GOES LIVE WITH BETWARRIOR MENDOZA IN ARGENTINA
The provider signed a three-vertical deal with Betwarrior Mendoza in Argentina
Pragmatic Play, a leading content provider to the iGaming industry, has taken its three verticals live with Betwarrior Mendoza.
The agreement sees the provider’s Slots, Live Casino and Virtual Sports products made available to the operator’s players in Argentina’s Mendoza province.
The deal gives Betwarrior Mendoza’s customers access to a wide range of titles from the provider, including the likes of recently released titles Zeus vs Hades – Gods of War and Jewel Rush, as well as player-favourites such as the 2022 game of the year, Gates of Olympus.
Also appearing on the platform is Pragmatic Play’s immersive Live Casino content, such as Sweet Bonanza CandyLand and the new Snakes & Ladders Live gameshows, alongside classic casino favourites like blackjack and roulette.
Furthermore, the provider’s Live Sports suite – featuring a real-time physics engine, delivering an unrivalled high-quality 3D rendering of popular sports events – is also live with Betwarrior Mendoza.
Following on from deals with SA Esportes, FullReto and Vem Betar, LatAm remains a sturdy source of commercial expansion for the provider, who continues to go from strength to strength in the region.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to announce our latest venture in Argentina with Betwarrior Mendoza, and we are confident this will be a fruitful partnership for both companies.
“With three of Pragmatic Play’s verticals now available to even further players in Latin America, we are delighted to continue elevating Pragmatic Play’s status to operators and players in the market, which remains a top priority for us.”
Gabriel Kasza, Casino Manager at Betwarrior Mendoza: “Betwarrior Mendoza warmly welcomes Pragmatic Play’s Slots, Live Casino and Virtual Sports content to our platform which we have no doubt will drive revenue and bolster our position in the market.
Our players are sure to enjoy the diverse array of high-quality and engaging titles now available to them and we can’t wait to see how they react!”
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