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Yggdrasil Gaming Q4 2017 Update

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Yggdrasil Gaming Q4 2017 UpdateReading Time: 3 minutes

Q4 highlights

  • Revenues for the period increased by 61% to MSEK 51.2 (Q4 2016: 31.8)
  • EBITDA for the period increased to MSEK 21.5 (13.2), yielding a margin of 42%
  • EBIT for the period increased to MSEK 17.5 (9.3), yielding a margin of 34%
  • Number of player transactions (rounds) increased by 87% to 1,184 million
  • Mobile gaming is now 59% of total gross game win
  • Six new licence agreements were signed, including Pinnacle, Tabcorp, Rank Group and Snaitech
  • Announced plans to enter the Danish market through deals with Jackpotjoy Group, Danske Spil/Bwin.dk and LeoVegas
  • Two new games were released: Pumpkin Smash and Reptoids
  • Announced plans to enter a new product vertical, bingo
  • Launched EUR 500,000 Christmas Calendar campaign for operators
  • Two jackpots dropped – EUR 3.48m for Joker Millions and EUR 1.12m for Empire Fortune

 

2017 Full Year Highlights

 

  • Revenues increased by 95% to MSEK 169.1 (2016: 86.9)
  • EBITDA improved significantly and amounted to MSEK 71.5 (2016: MSEK 40.1), yielding a margin of 42%
  • EBIT amounted to MSEK 58.8 (2016: MSEK 27.4), yielding a margin of 35%
  • Released 11 new network games and one operator exclusive game
  • Signed 40 licence agreements
  • Announced entry into the Italian market
  • Won Slot Provider of the Year at the 2017 EGR B2B Awards and Innovator Supplier of the Year at the 2017 International Gaming Awards
  • Revamped technical platform iSENSE2.0+
  • Launched a new game mechanic, Fusion Realms, with the game Jungle Books
  • Launched new business development initiative – Yggdrasil Dragons

 

Notable events after the quarter

 

  • Named Innovator Supplier of the Year at the International Gaming Awards 2018
  • Launched new game, Ozwin’s Jackpots
  • Jackpot of EUR 1.9m fell on Joker Millions
  • Signed two new operators, including Bet25.dk
  • Announced plans to enter into the Spanish market through a deal with GVC
  • Announced plan to launch table games product
  • Exhibited at Europe’s largest B2B igaming event in London, ICE Totally Gaming, where the third instalment in the successful “Vikings” series was announced

 

Comment from Fredrik Elmqvist, CEO of Yggdrasil:

Looking back at 2017, it has been yet another landmark year for Yggdrasil. Revenue for the year grew to MSEK 169.1, while full year operating profit was up 35 percent to MSEK 58.8. These fantastic results were only possible because of the team we have assembled, and the support of our customers.

 

The fourth quarter saw us launch our biggest ever marketing campaign, a Christmas Calendar with a prize pool of EUR 500,000. The campaign featured different tournaments, cash races and missions that all utilised our award-winning BOOST™ in-game promotional tools. The campaign meant Yggdrasil processed the highest number of rounds in its history, and we delivered this without any issues because of the dedication of our team.

The fourth quarter was also a busy one from the perspective of new customers, whether that be signing operators or integrating and pushing existing ones live. During Q4 we saw an increase in customers in Italy, and the signing of new and existing customers for another new regulated market for Yggdrasil, Denmark. Our first customers went live in Denmark in February, and we will do a full launch in the country in Q2.

We also used the quarter to expand our product offering beyond slots. In December, we announced news that we would enter the bingo vertical with an innovative new product that will bring a fresh dimension to the sector. Our bingo product is developed from a mobile-first perspective and includes a number of industry-first features. We continue to lead the way on mobile, and during the fourth quarter mobile game win was up to 59 percent.

There have been more slots releases as well, with Reptoids and Pumpkin Smash both going live, while we also released a previously exclusive game, Orient Express, to all customers.

This level of activity has required a further expansion to the team. We welcomed 26 new people to the Yggdrasil family during Q4, taking our team up to 191 people. This process continues, and with that in mind I am delighted to welcome our first HR director, Johan Hedlund, who brings with him vast experience from the likes of IKEA. He will bring valuable knowledge about leadership and HR to Yggdrasil. We now have a complete senior management team passionate to steer company towards further victories.

It has been a remarkable 12 months, but I am even more excited about the possibilities and opportunities that lay ahead in 2018. We have a world-class team, an industry-leading product set and the best customers in the business, and we will be building upon this throughout the year and beyond.

 

/ Fredrik Elmqvist

www.yggdrasilgaming.com


Source: European Gaming Media and Events

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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

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Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

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