XLMedia has brokered a deal to acquire a number of Finnish gambling related informational websites from Good Game.
The agreement is worth up to €15m ($18.4m) and is set to go through before the end of the first quarter.
The acquisition comprises a network of gambling-related websites, focused on web and mobile traffic, specialising in casino games and providing information such as reviews of online casinos, promotions and payment solutions.
XLMedia said the purchase represents a “further revenue enhancing addition to the group’s website portfolio”, adding that it expects to complete full integration within the first six months of the current year.
Ory Weihs, chief executibe of XLMedia, added: “As we develop our business, we continue to capitalise on the infrastructure we have built, and take opportunities to expand further through acquisitions.
“With our current network, technology and sector expertise, the additional assets will be integrated easily into our operation, adding to our strong base of assets and recurring revenues.
“We are seeing good opportunities to buy additional assets in our key verticals, and we plan to continue acquiring domains and websites as part of our ongoing growth strategy.”