iGaming Industry
Worldpay Expands Payment Processing into Turkey with iyzico
LONDON and ISTANBUL, January 11, 2018 – Industry leaders enter into partnership to back up local card acquiring capabilities.
Worldpay, the provider of secure payment services for small and large businesses, including payments online, has shaken hands with iyzico, the provider of a wide range of payment possibilities in Eastern Europe and Turkey, to extend its payment services into Turkey. This joint effort is foremost in the Turkish market, facilitating merchants worldwide to acquire credit and debit card payments locally.
Worldpay enables international businesses to work with a single payments provider throughout diverse markets, including Turkey, equipping them to enhance transaction success rates and get benefit out from reduced operating costs. Transaction success rates of Global eCommerce players were found to elevate by up to 74% via processing locally through iyzico.
eCommerce in Turkey is set to grow at a CAGR of 13 percent over the next four years, on track to be worth $17 billion by 2021 according to Worldpay’s annual Global Payments Report. Worldpay is ideally placed to help companies capitalise on opportunities presented by a highly dynamic market with huge growth potential.
Shane Happach, the CEO of Global eCom at Worldpay said: “The data surrounding the Turkish eCommerce market is pointing to explosive growth in the coming years. Everything about this country – from local regulations to its preferred payment methods – demand that merchants enter with a tailored strategy. We’re delighted to partner with iyzico, an industry leader, to offer our customers the local expertise to navigate the Turkish eCommerce market and tap into this opportunity.”
Customers are selecting the Worldpay-iyzico partnership for processing payments in Turkey as a result of their global expertise; support for major card brands Visa, Mastercard and American Express; Turkish local card brand Troy; and the local instalment payment options favoured by Turkish consumers, such as Bonus, Maximum, Paraf, World, Cardfinans, Axess, and Advantage.
Barbaros Ozbugutu, the CEO of iyzico said: “With a fast-growing economy, underpinned by strong consumer spending, Turkey is a huge potential market for global businesses, especially as 21.5 million online shoppers are generating $10 billion in eCommerce sales. But to unlock this potential, there are important considerations for international merchants. The key to success is to offer consumers a seamless shopping experience under unprecedented local expertise, just as they would expect with local brands. Our local payments know-how combined with Worldpay’s expertise will enable global merchants to process locally, thus increasing checkout conversion rates by up to 25%, as well as boosting acceptance rates by up to 91%. This, obviously, will be an important contribution to Turkey’s growth in the global eCommerce market”.
About Worldpay
Worldpay is a leading payments company with global reach. They provide an extensive range of technology-led payment products and services to around 400,000 customers, enabling their businesses to grow and prosper. They manage the increasing complexity of the payments landscape for their customers, allowing them to accept the widest range of payment types around the world. Using their network and technology, they are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. They help their customers to accept more than 300 different payment types. For more information, visit http://www.worldpay.com/global
About iyzico
Iyzico, as a payment service provider (PSP), creates innovative payment solutions for the e-commerce market. Providing SME’s with a fast onboarding and easy integration process in less than 24 hours, iyzico makes it possible for individual sellers to start global online commerce over their social media accounts with PCI-DSS certified infrastructure ensuring maximum security. Iyzico’s technology enables online businesses and enterprises to maximise acceptance rates and collect payments in their local currency through installments. Founded in 2013, iyzico is the fastest growing financial technology company in Eastern Europe and Turkey with 3.1 billion TRY annual transaction and volume of more than 300,000 online seller accounts. For more information visit: http://www.iyzico.com
Source: European Gaming Portal
Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.
Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.
Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.
Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”
Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.
Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.
The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.
Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.
Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.
The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.
“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”
Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.
“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.
Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.
SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.
The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.
In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.
“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”
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