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Wiraya hosts webinar on player activation

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Wiraya hosts webinar on player activationReading Time: 2 minutes

 

Wiraya, the market leader for player activation and retention, will be hosting their latest webinar to help operators increase player deposits and improve customer experience.

The iGaming industry is flooded with a range of free bets and offers, from an increasingly large number of recognised operators. Player activation is one of the biggest problems in the industry and up to 60% of new registered customers failing to ever make a deposit. It’s time for market innovators to take a different approach.

So how can your business optimise communication with players and deliver a real increase in player deposits?

Join the webinar! In 20 minutes, Wiraya will cover the key following factors.

> Why do so many operators fail to convert 60% of new customers?
> The real losses to your revenues from poor player activation
> Why player activation and a strong CX in the early life of a player is key
> A demo of our AI based solution used to activate players

SIGN UP HERE

“Rather than simply enhancing the traditional approach that so many operators are taking to player conversion, we are working with a number of leading operators in the industry to challenge the assumptions on what inspires actions from players.

“Wiraya has a proven track record in activating new players and pro-actively reducing churn. The market leading conversion results we have seen is testament to new way of working”, said Wiraya’s CEO Oskar Klingberg.

 

About Wiraya:
Wiraya is a Managed Mobile Customer Activation software that dramatically improves brands’ customer experience KPIs. It uses data and artificial intelligence to generate the optimum blend of voice, text and mobile messaging to inspire action from your players.
Started in Sweden in 2008, Wiraya now has offices in Stockholm, London and Malta, working across industries with a number of Europe’s largest brands as clients. Wiraya has processed over 100 million interactions to date.


Source: European Gaming Media

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All set for court battle of Genting and Wynn

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All set for court battle of Genting and WynnReading Time: 1 minute

 

US District Court Judge Gloria Navarro has set January 29 as the date of legal battle between Wynn Resorts and Genting Las Vegas about a lawsuit that Wynn filed, accusing Genting of copying its design for the Resorts World Las Vegas.

The Judge told the attorneys of both companies that they have to present arguments explaining how Resorts World Las Vegas does not resemble Wynn and Encore’s design. Wynn argues that Genting’s design is similar to the bronze curved glass design from Wynn’s buildings.

Attorneys for Resorts World argue that with nearly two years left to go before the opening of Resorts World Las Vegas, the facility currently consists of a bare, skeletal structure by a few floors of window panelling. “Upon completion, [Resorts World Las Vegas] will look dramatically different from Wynn’s properties, dispelling any suggestion that a reasonable consumer could confuse the two resorts for each other.”

“The architectural design embodied in defendant’s Resorts World Las Vegas hotel and casino is substantially similar to the plaintiff’s registered copyrighted architectural work and therefore the defendant is violating the plaintiff’s copyrights in addition to the plaintiff’s registered and common law trade dress,” reads the lawsuit.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: All set for court battle of Genting and Wynn

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Bulgaria blacklists more online betting domains

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Bulgaria blacklists more online betting domainsReading Time: 1 minute

 

The Bulgarian State Gambling Commission (SCG) has added two more online gambling websites to its blacklist of banned domains. The authorities found the two websites were operating without a gambling license.

The blocked websites according to the decision №55 of 18 January 2019 are df-bet.org and 1xdzug.host.

During the meeting, the Bulgarian State Gambling Commission has also made several decisions regarding local gambling business operators and companies. The relevant documents can be found of the official SCG section of Bulgarian Ministry of Finance website.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Bulgaria blacklists more online betting domains

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Analyzing How To Uberize The iGaming Industry With A Glocal Approach

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Analyzing How To Uberize The iGaming Industry With A Glocal ApproachReading Time: 2 minutes

 

BtoBet unfolds its latest Industry Report prior to flying to ICE London

With the first years of the iGaming industry defined by the use of inflexible in-house technological solutions, nowadays there is general consensus that the use of technology developed by tech visionaries is the only way forward to guarantee constant innovation and an optimal player experience.

In its latest Industry Report, “Uberizing iGaming with a glocal approach”, BtoBet analyses the industry’s past rigid approach to technology, and its own current endeavour to uberize the market through a harmonization process of cutting edge technology, which easily morphs itself to the different business and market scenarios, constantly adapting itself on a local level.

In his dedicated editorial, BtoBet’s CEO Alessandro Fried states that it is of the utmost importance for operators to have at their disposal advanced technological solutions which they must couple with the right knowledge and expertise from a local perspective in order to meet all their pre-set goals. “It is a must to keep in mind that one size does not fit all. Technology that excels itself in a mature market will not work in a more technologically limited context and thus will have to adapt itself. The eventuality of making it big in one local market does not necessarily mean that adopting the same approach will eventually pan out as expected in another, even if neighbouring, country. Obviously this applies also vice versa. But for this to work out without any hiccups you must also have the correct know-how of all the the various aspects that constitute the context where licensees will be operating.”

The Report also focuses on the unique elements that constitute the White Label Partnership (WLP) Program, the industry’s first real uberization model, where technology and operational services are streamlined in a holistic way for White Label Operators to easily access the online channel, even without their having the prior expertise in this particular field. Particular reference is made to the Latin American region, with the WLP Program expanding in the region via the certified partnership with Wildar Gaming who will start delivering BtoBet’s advanced technologies and operational services in the region to other White Label Operators.

Download BtoBet’s latest industry report and schedule a meeting to meet our team of experts who will be present at ICE London at S1-320 to analyse and understand which approach best fits your operational requirements.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Analyzing How To Uberize The iGaming Industry With A Glocal Approach

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