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William Hill, one of the world’s leading betting and gaming companies and trusted brands in the industry has agreed on a deal with the Arena Racing Company (ARC), the largest racecourse group in the UK, to expand its relationship with Doncaster Racecourse, a unique leisure venue for horse racing, events, private parties, corporate hospitality, conference facilities in the UK.
The bookmaker who already sponsors various races and events at the facility will now add more jump races to this arrangement. William Hill will sponsor the two-day Grimthorpe Chase meeting, which features a total of 14 races. In addition, the bookmaker will remain as title sponsor of the flagship St Leger Festival in September.
In view of this, William Hill’s head of retail marketing Liam McKee said:“We were really impressed with ARC and Doncaster during our first year as sponsors of the Leger and we’re delighted to extend our partnership with the new William Hill Grimthorpe sponsorship.” David Leyden Dunbar, group Director of Partnerships of the ARC, added: “We are delighted to further develop the partnership between ARC, Doncaster Racecourse and William Hill with this new sponsorship. Both the William Hill and Doncaster Racecourse teams worked together to deliver a memorable first year of The William Hill St Leger Festival in September and this will offer a further opportunity to grow that relationship.”
Source: European Gaming Media and Events