In this issue of WhichBingo‘s Online Bingo Annual Report, we take a look back at statistics and trends from 2016, including:
- TV advertising spend
- SEO visibility analysis
- Social media data
- Online bingo player survey results
- Bingo sites and software report
- 2016 WhichBingo Awards
- 2017 Industry predictions
Interesting data from the report include:
– 20% decrease in TV ad spend, year-on-year
– 100% increase in players using mobile devices to play online bingo compared with just 70% of online bingo sites built to be mobile friendly and responsive.
– Almost 20% of players are members of between 6-10 online bingo sites
The report leads into 2017 industry predictions, including comments from Tom Ustunel, Head of Bingo at Sun Bingo and James Boord, Head of Bingo and Poker Marketing at Sky Betting & Gaming.
If you enjoyed the infographic then check out the full report here!