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Waukegan (Illinois) approves new video gambling regulations

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Waukegan approves new video gambling regulations

New rules aimed at stopping the proliferation of video gambling cafes were approved by the Waukegan City Council (Illinois) last week.

The council had put in place a moratorium on video gambling licenses, set to expire March 1, while it worked on the new regulations.

The ordinance approved last Monday evening requires new businesses seeking a video gambling license to be at least 1,500 feet, or about three blocks, from each other. Businesses with existing licenses will be grandfathered in.

Aldermen had been hearing from the public that “there’s just too much of it,” said Ald. Lisa May, 7th, who heads the judiciary committee that initially reviewed the proposal.

The ordinance will prevent two or three establishments with video gambling from opening in a single strip mall, but the council could still grant exceptions in business districts like Waukegan’s downtown, May said.

“It leaves us a lot of discretion,” she said.

The new ordinance also mirrors the state’s regulations, giving the city the local authority to enforce those rules and to revoke a license if the holder fails to pay taxes or any bills it owes to the city, or doesn’t take adequate steps to prevent crimes from occurring at the location.

“There’s really not a lot of new regulation in here for local business owners,” City Attorney Douglas Dorando said.

The ordinance was approved in a 5-3 vote, with Ald. Sylvia Sims Bolton, 1st, Patrick Seger, 2nd, and Edith Newsome, 5th, voting no. Ald. Bill Valko, 8th, was absent.

Attempts by the News-Sun to reach Newsome, Bolton and Seger were unsuccessful.

The proposed ordinance would have also upped the fee businesses pay per machine to $1,500 from $1,000 to help cover the added administrative costs of having to take each application to the council for review, as well as the new enforcement efforts, Durando said. But, a 50-percent increase was just too much for May and Ald. Greg Moisio, 3rd.

Moisio said he would be in favor of gradually increasing the fee each year, and he also backed May’s suggestion of a rebate program where, perhaps, businesses that reach a certain amount in food and beverage tax would be partially reimbursed.

Video gambling, something May said she’s generally not a fan of, has helped some of Waukegan’s struggling businesses stay open, she said. She doesn’t want a fee increase to hurt those businesses.

What she’s more concerned about are video gambling cafes, especially franchises that are not locally owned, she said. They offer limited menus, employ very few people and are “strictly a place for people to gamble.”

Video gambling cafes offer players a “calm, cool environment” to play, said Bridget Weber, the manager for the locally owned Lucky Jack’s Gaming Café.

Unlike some restaurants where the games are just an extra feature thrown in a back corner, video gambling cafes strictly monitor who’s playing and ensure a safe environment, Weber said.

“It’s not the casino,” she said. “It’s more intimate in a gaming café. It’s less of a crowd. It’s more quiet. We can cater more one on one with people.”

May suggested keeping the fee the same for now and sending the issue to the council’s finance committee for consideration, though the new ordinance provides for a 3-percent increase in the fee each year.

The finance committee is led by Valko, who has been a strong advocate for revisiting how much the city charges and regularly points to how much money some businesses are earning off the machines.

For example, one of Waukegan’s biggest earners for video gambling is Lucky Jack’s where nearly $900,000 was gambled in December, according to city records. That resulted in $80,000 in taxable income, of which the city got $4,000 and the state took $20,000. The business also operates locations in Zion, Park City and North Chicago.

But those numbers don’t reflect the business’s other costs — payroll, utilities, rent, taxes, phone bills and alarms — which all add up, Weber said.

 

Source: chicagotribune.com


Source: European Gaming Media and Events

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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

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Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

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