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VIRTUAL REALITY AND GAMBLING: WHAT’S IN STORE FOR THE FUTURE OF GAMING?

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emerging trends and challenges facing the future of the games industry

With games such as Destiny and Overwatch, along with sleek new models of consoles being released every other day, it seems as though gaming has finally come into its own. In recent years, the entire gaming culture has prospered, and we seem to be living in the golden age of gaming and possibly gambling.

So many of the pillars that hold up gaming as a phenomenon have grown comfortable over the years. Developers churn out first-person shooters like Battlefield between free roaming RPGs such as Call of Duty: Infinite Warfare as though they’re on a conveyor belt. This has led to gamers bemoaning the “sameness” of this year’s blockbusters, with the likes of For Honor earning mere moments in the spotlight before being quickly cast aside. What gaming needs is the “next big thing” to hit the market and shake up a landscape that’s grown stagnant over the last few months. The question is: what?

THOSE OF US LUCKY ENOUGH TO HAVE EXPERIENCED VIRTUAL REALITY AT SOME STAGE IN OUR LIVES WILL RECOGNISE THE “WOW” FACTOR ATTACHED TO HEADGEAR SUCH AS THE OCULUS AND HTC VIVE AND THE AMAZEMENT OF STEPPING INTO AN ALTERNATE REALITY.

There’s no avoiding the fact that virtual reality (VR) has arrived and it’s here for its fair share of the market. Those of us lucky enough to have experienced VR at some stage in our lives will recognise the “wow” factor attached to headgear such as the Oculus and HTC Vive and the amazement of stepping into an alternate reality. Imagine the thrill of a zombie horror, where you look around to see nothing but faint darkness around you while looking down at your own hands you find yourself carrying a gun and flashlight. This is the level of immersion VR can provide, taking gamers one step closer into the shoes of our on-screen heroes.

Fortunately, the fall in price of these systems, the creation of wearable controllers and the recognition by developers that VR is the future, have allowed games of true substance to emerge. The Lab, for example, started as a Valve Corporation play-pen and grew to become one of Steam’s few games with “overwhelmingly positive” reviews.

Of course, there’s much more to the gaming than just technological advancements. Consider developments within the games themselves: in particular, one of the most disappointing aspects of highly-rated games today, microtransactions. These are low cost add-ons that are optional for a player to purchase. Typically in the range of 50c to 5 euro, they often unlock new levels or features on mobile games, or more cosmetic features such as a new colour of armour in larger games. Candy Crush infamously thrived on these so called “microtransactions” offering defeated players another chance to play after waiting one hour or immediately at the low-low cost of 99c.

Some prefer a one-off payment for your games, while others like how microtransactions offer the opportunity to play a game after multiple smaller payments. What we can all agree is that certainty surrounding exactly what you’re purchasing is vital to the experience. Or at least, it was. Nowadays however, microtransactions serve as an innocent placeholder for one of the most toxic aspects of modern gaming, and one of the greatest challenges facing its future: gambling.

Fifa: Ultimate Team has created its own subculture surrounding gambling in recent years. Players are offered the opportunity to part with their hard-earned cash in exchange for “points,” which can then be used to purchase player packs, akin to the booster-pack style of beloved trading card games. While seeming innocent on the surface, digging deeper reveals many of the problems models such as this instigate.

The random chance aspect of purchasing packs creates a pay-to-win culture, one not usually found in games with a 60+ euro price tag. While a fraction of the player base will pay for packs, an even smaller fraction will try again if they’re disappointed with the outcome. In essence, players with deep pockets are that bit more likely to come across a Ronaldo or Messi just by throwing money at the system. It’s the monumental issue with this ever-growing trend which is really concerning: this is gambling in an environment rated ‘E for Everyone’. Children are playing these games completely unsupervised, with mammy or daddy’s credit card in hand. While that itself is a failure on the part of the parents, any system that thrives from underage gambling will need to change soon.

In the past 20 years, changing technology has completely changed the world around us, including the gaming experience and the next 20 years hold even more possibilities for change. With both exciting tech developments and fresh challenges to overcome, the games industry is certainly set for an interesting future ahead.…

The post VIRTUAL REALITY AND GAMBLING: WHAT’S IN STORE FOR THE FUTURE OF GAMING? appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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iGaming Industry

Join EveryMatrix in Celebrating 10 years of iGaming at ICE

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Join EveryMatrix in Celebrating 10 years of iGaming at ICE

January 17th 2018, Malta – In 2018 we are celebrating our 10th birthday and 10 years of shared success in the company of our clients. We thought that this called for a moment of celebration, therefore we are inviting you to join us at the most exciting event of the year at Stand N6-310.

EveryMatrix has expanded greatly since our entrance to the market and we have reached new milestones in terms of growing our Sports, Casino and Payment offering to the benefit of our clients and partners.

From sportsbook and casino to payments and affiliate systems, our products work independently and can be easily integrated with existing platforms or can be offered as White Label, where clients can choose to operate under their own gaming licence or use one from us.

Today, EveryMatrix is servicing more than 70 operators from different jurisdictions including Tipico, Norsk Tipping and 188Bet among others, and we are always striving to support constant innovation and offer our clients the best possible range of services and value in the market.

At this year’s ICE edition, we are exhibiting our recent innovations including the latest Front-end Technology & Content Management System and the newly launched cross-product Bonus System that brings unprecedent flexibility among many other value-added features.

Always having operators in focus, we have consequently developed and will be showcasing our CasinoEngine Direct, as well as Data Feed and Sports API solutions too.

With CasinoEngine Direct solution, operators can integrate our casino product directly into their own platform and wallet, and gain access to more than 5,000 casino games from over 60 game providers. The CasinoEngine Direct solution secures minimum latency and optimal game speed.

Using our sports Data Feeds and Sports API, a complete solution delivering an unparalleled range of markets and outcomes with industry leading profitability, we help multiple businesses meet their targets, from bookmakers to affiliates and from odds comparison sites to score sites.

Our top representatives will welcome you at Stand N6-310 for the biggest and most exciting event in iGaming.

About EveryMatrix

EveryMatrix is a multi-award winning iGaming software provider, delivering a comprehensive product suite including a fully managed sportsbook, the largest casino content aggregator on the market, a complete gaming and payment processing platform, and a stand-alone affiliate/agent management system.


Source: European Gaming Portal

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iGaming Industry

Join EveryMatrix in Celebrating 10 years of iGaming at ICE

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EveryMatrix-10-years-at-ICE Join EveryMatrix in Celebrating 10 years of iGaming at ICE

January 17th 2018, Malta – In 2018 we are celebrating our 10th birthday and 10 years of shared success in the company of our clients. We thought that this called for a moment of celebration, therefore we are inviting you to join us at the most exciting event of the year at Stand N6-310.

EveryMatrix has expanded greatly since our entrance to the market and we have reached new milestones in terms of growing our Sports, Casino and Payment offering to the benefit of our clients and partners.

From sportsbook and casino to payments and affiliate systems, our products work independently and can be easily integrated with existing platforms or can be offered as White Label, where clients can choose to operate under their own gaming licence or use one from us.

Today, EveryMatrix is servicing more than 70 operators from different jurisdictions including Tipico, Norsk Tipping and 188Bet among others, and we are always striving to support constant innovation and offer our clients the best possible range of services and value in the market.

At this year’s ICE edition, we are exhibiting our recent innovations including the latest Front-end Technology & Content Management System and the newly launched cross-product Bonus System that brings unprecedent flexibility among many other value-added features.

Always having operators in focus, we have consequently developed and will be showcasing our CasinoEngine Direct, as well as Data Feed and Sports API solutions too.

With CasinoEngine Direct solution, operators can integrate our casino product directly into their own platform and wallet, and gain access to more than 5,000 casino games from over 60 game providers. The CasinoEngine Direct solution secures minimum latency and optimal game speed.

Using our sports Data Feeds and Sports API, a complete solution delivering an unparalleled range of markets and outcomes with industry leading profitability, we help multiple businesses meet their targets, from bookmakers to affiliates and from odds comparison sites to score sites.

Our top representatives will welcome you at Stand N6-310 for the biggest and most exciting event in iGaming.

About EveryMatrix

EveryMatrix is a multi-award winning iGaming software provider, delivering a comprehensive product suite including a fully managed sportsbook, the largest casino content aggregator on the market, a complete gaming and payment processing platform, and a stand-alone affiliate/agent management system.


Source: European Gaming News…

The post Join EveryMatrix in Celebrating 10 years of iGaming at ICE appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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iGaming Industry

Merger proposed between MGM, Caesars real estate investment trusts

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Merger proposed between MGM, Caesars real estate investment trusts

MGM Growth Properties, the real estate investment trust controlled by MGM Resorts International, has offered to purchase the REIT that covers a large chunk of the properties operated by Caesars Entertainment

 

In a letter released Tuesday morning, MGM Resorts Chairman Jim Murren, who is also chairman of MGM Growth Properties, proposed the buyout in which the MGM REIT would pay $19.50 a share for all outstanding shares of VICI Properties Inc.

In a statement, MGM Growth properties said there were discussions between the REITs in December and last week.

We continue to believe that a combination of our two companies has a compelling strategic rationale and represents an extraordinary opportunity to create significant value for our respective shareholders,” according to the statement.

Under the proposal, MGM Growth Partners would acquire VICI through a stock transaction; however, MGM’s REIT would be willing to offer a portion of the purchase price in cash. VICI shareholders would end up owning 43 percent of the combined company.

According to the proposal, the combined REIT would have an enterprise value of approximately $22 billion. MGM Resorts’ ownership stake in the combined REIT would be reduced to 41 percent.

The two REITs own the land associated with some of the top casino resorts in the U.S., including Las Vegas and Atlantic City. MGM Resorts and Caesars Entertainment continue to operate the properties through a lease agreement, paying rent to the REITs.

VICI was formed as part of Caesars Entertainment’s bankruptcy reorganization. Caesars Palace, Harrah’s Las Vegas, and Caesars Atlantic City are among nearly 20 casino properties included in VICI.

The combination of VICI and MGP would create one of the largest triple net lease REITs, with an unmatched portfolio of high quality leisure, entertainment and hospitality assets,” MGM said in the statement.


Source: European Gaming Portal

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