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Extreme E squad joins forces with canned water organisation to combat plastic pollution 

London-based Extreme E team, Veloce Racing has announced a one race partnership with revolutionary drink container solutions specialists, CanO water. This partnership was born from a mutual goal to disrupt their respective industries, changing the way people think about recyclable water storage as well as sustainable motorsport.

CanO Water was established after its three co-founders witnessed the horrifying effects of plastic pollution first-hand during a trip to Thailand in 2014. The sight of harmful plastic bottles littering the beaches inspired Josh White, Perry Alexander Fielding and Ariel Booker to dive deeper into the statistics surrounding plastic and aluminium recyclability. Following some worrying reading, CanO Water was born. Now, in 2021 the brand has sold over 15 million cans that are recyclable forever to stores and events across the UK.

With just 7% of total worldwide plastic being recycled, and the UK recycling 82% of aluminium beverage cans in 2020, the need for change is clear.

Veloce Racing meanwhile has made the leap from esports to real-world competition and has quickly established itself as a key player in electric motorsport.

Extreme E’s second race – the Ocean X Prix (29-30 May) – presented a perfect opportunity for this collaboration to take shape, with Veloce working with a local NGO to support efforts to decrease plastic pollution in Senegalese waters.

The one-race partnership will see CanO Water branding adorn the Veloce Racing ODYSSEY 21 bodywork while canned water will be supplied to the team to keep them on top of their game this weekend.

Daniel Bailey, CEO, Veloce Racing commented: 

“We’re really excited to have CanO Water onboard for the Ocean X Prix. Their values align with our own so well and it ties in perfectly with the Legacy Programme which the team are supporting before the race in Senegal.

“Plastic pollution is obviously a huge problem and more needs to be done to combat it. The work CanO Water are doing to improve the recyclability of drinks containers is unparalleled, so we’re all hugely proud to announce this partnership.”

Josh White, Co Founder, CanO Water added: 

“Collaborating with brands like Veloce is the perfect way for us to increase our visibility and get our message out there in front of fresh audiences that are sustainability conscious and engaged with the issues plastic pollution creates for our planet. Veloce’s environmental goals, make this the perfect place to be raising awareness for our brand.”