Connect with us
MARE BALTICUM Gaming & TECH Summit 2024

eSports

Veloce bolsters Esports and Racing commercial team

Published

on

Reading Time: 2 minutes

 

  • London-based organisation recruits leading commercial talents to its team
  • Guido Hakkenberg brings media expertise from Motorsport Network
  • Former F1 exec James Robinson to consult on Veloce’s Extreme E effort

Veloce has strengthened its managerial team with the recruitment of Guido Hakkenberg and James Robinson, who bring with them a wealth of experience from the commercial side of motor racing – knowledge that will be invaluable in Veloce’s relentless march to the forefront of esports and Extreme E competition.

Both Hakkenberg and Robinson have established themselves as fixtures in the Formula 1 paddock over the last decade. Hakkenberg joins the team as Head of Partnerships for Veloce Esports, a position guaranteed to be fast-paced and constantly evolving. He arrives with an impressive commercial background following stints in business development and partnership roles at Black Book Motorsport and Manor Racing.

More recently, Guido has progressed through the ranks at Motorsport Network, holding the position of Partnership Development Director for the past year.

Robinson, meanwhile, cut his teeth in the Renault/Lotus Formula 1 ecosystem between 2006 and 2018 in a variety of different capacities.

Advertisement

In 2018, he joined Formula One Management (FOM) as Global Partnerships Director, a position he held until late 2020 when he founded Pace, a commercial agency representing the interests of brands and rights-holders in motorsport. He joins Veloce Racing as a Commercial Consultant.

Jack Clarke, Co-Founder and Chief Strategy Officer, Veloce Esports and Veloce Racing, commented:

“We’re really excited about our latest high-profile additions to the team. Guido and James have a tremendous amount of experience between them, a lot of which comes from time spent at the very highest levels of our industry.

“It’s safe to say that the pair’s arrival represents a significant boost to Veloce’s Partnerships division, and they will undoubtedly push the team forward during the inaugural season of Extreme E and what promises to be another record-breaking year for Veloce Esports.

“It’s an incredibly exciting time for Veloce as a brand, having recently announced Stéphane Sarrazin as our male driver in Extreme E and Squadsprint Season 3 on the Esports side. I have no doubt that 2021 is going to be a very big year for us.”

Advertisement
Continue Reading
Advertisement

Alona Shevtsova

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

Published

on

l&g-esports-team-founded-by-alona-shevtsova-won-the-national-dragon-ec-cup-tournament

 

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

Advertisement

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

Continue Reading

eSports

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

Published

on

l&g-esports-team-founded-by-alona-shevtsova-won-the-national-dragon-ec-cup-tournament
Reading Time: < 1 minute

 

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

Advertisement

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

The post L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament appeared first on European Gaming Industry News.

Advertisement
Continue Reading

Abid Abedi

Introducing iSports at iCode: A Cutting-Edge Esports Program for Aspiring Gamers

Published

on

introducing-isports-at-icode:-a-cutting-edge-esports-program-for-aspiring-gamers

 

iCode, a premier coding and STEM learning program for kids, announced its latest addition to its program offerings: iSports, a one-of-a-kind esports program geared towards young gamers aged 8-13.

Starting the week of June 3, 2024, this innovative 12-week esports course will be offered across the entire iCode franchise and is dedicated to introducing students to the thrilling world of competitive gaming in a safe and secure environment. This season will revolve around the popular game Fortnite, which will feature a special iCode-only map within the platform.

“iSports will serve as a great summer activity for kids to get out of the house, but the overall goal is to foster personal development through the many dynamic skills competitive gaming requires. The iSports program places a strong emphasis on developing important life skills like sportsmanship, teamwork and strategic thinking. It will keep participants engaged and learning while school is out, and parents can rest assured knowing that their children are playing in a controlled environment,” Abid Abedi, founder and CEO of iCode, said.

Throughout the 12-week iSports season, participants will dedicate one hour per week to gameplay and skill development. All sessions are led and supervised by knowledgeable iCode coaches. Their administration along with the exclusive iCode-only map is specifically designed to provide a secure gaming experience with a safe, monitored environment. The program culminates in the opportunity to compete in a tournament-style championship to crown the best gamer across iCode national network.

Advertisement

iCode is partnering with MSI to supply an array of state-of-the-art gaming equipment including high-quality headsets and top-tier gaming computers equipped with speedy processors. Gamers will also have access to advanced gaming chairs for maximum efficiency and comfort. This setup will ensure that every participant enjoys a premium gaming experience, mirroring the standards of professional esports environments. In addition, MSI will provide prizes to the top iSports gamers, including one of their brand new Claw handheld gaming devices.

“MSI has been dedicated to cultivating gaming and esports for years with significant achievements. We’re thrilled and honored to partner with iCode to develop this community to another level,” David Chou, VP of Sales at MSI, said.

Continue Reading

Trending