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Veikkaus, the Finnish National Lottery operator revealed that its three-way merger empowered it to acquire its financial anticipations for the first year. Fintoto, Finland’s Slot Machine Association (RAY) and Veikkaus, ever since January 1, 2017, have hooked up with each other, with three companies working hand in hand as a sole entity to materialise the umbrella Veikkaus brand.
For the first year, as an amalgamated business, Veikkaus posted a turnover of €3.21bn ($4bn), while profit came in at €1.02bn for the 12 months to December 31, 2017.Of the total turnover, 58% of this came from the company’s retail sales network, while the remaining 42% was generated by digital channels.
Veikkaus aggrandised its digital business in August of last year by rolling out a new online store, where all games across the three businesses were merged into one account. At year-end, Veikkaus had a customer base of more than two million players.
Veikkaus was also able to exceed the target figure for the amount distributed to beneficiaries in the past year, with this coming in at just over €1bn. In addition, the share of identified gaming of all playing of Veikkaus games rose to 40.6%, up 1.6 percentage points.
Olli Sarekoski, the President and Chief Executive of Veikkaus, said: “The first year of the new Veikkaus was successful in spite of the challenges associated with the integration, and we were able to generate the projected profit to our beneficiaries. Identified gaming helps us to offer our customer’s even more responsible tools for gaming management. Last year we renewed the Veikkaus Card, which now enables our customers to play identified even on slot machines.”
Source: European Gaming Media and Events