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UNLV’s 8-Bit team subjected to scrutiny – results reveal no change in Testosterone

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Even as the UNLV’s 8-Bit team is getting ready to hit the ground for the Mountain West Showdown against Boise State University, a scrutiny claiming to be the first of its kind was conducted to examine the variation in Testosterone levels of the players involved. However, the UNLV researchers could not come up with any findings regarding the players of the competitive esports video game League of Legends. The study reports that it did not show any change in Testosterone during gameplay.

The journal Computers in Human Behaviour published this month a study also first of its kind, which as well showed null movement in the hormones DHEA, Cortisol, and Androstenedione in saliva samples.

The samples were taken from 26 male players on UNLV’s esports team, 8-Bit, who were contending against fellow players or a computer in games lasting 15 to 27 minutes.

Gray, the researcher stated: “These players were facing familiar foes in a familiar environment. That is a key reason why testosterone and other hormones may not have changed. I would expect to see more action in terms of hormones in a tournament atmosphere against unfamiliar competition and with a large audience.”

The new revelation coincides with the announcement that 8-Bit will be playing in the first-ever Mountain West Esports event at UNLV in March. The MW Esports Showdown will be played in conjunction with the Mountain West Conference Men’s and Women’s Basketball Championships.

The event will feature exhibitions between UNLV’s 8-Bit team and Boise State University at the Thomas and Mack Centre, followed by the MW eSports Showdown Main Event at Cox Pavilion March 10.

The MW eSports Showdown will feature competition in three highly-popular eSports games: League of Legends, Rocket League, and Overwatch.

Gray said:  “The tournament might be a great thesis research project for a graduate or undergraduate UNLV student.”

The anthropology Professor added: “We are primed here at UNLV to study these effects as esports is exploding and the university is ready to be a research partner in this growing industry locally, nationally, and internationally.”

According to the study, “Salivary Testosterone, Cortisol, DHEA and Androstenedione levels did not change overall or between play against people vs. the computer or with respect to winning or losing. However, play duration (range 15 to 27?min) was positively related to changes in DHEA, Androstenedione and Testosterone during play against people.”

The study did find that whether gaming against people or computers, levels of the hormone aldosterone decreased.

Gray’s research is just one of the many ways UNLV is engaging the esports world.

UNLV has one of the nation’s only academic programmes combining the art, science, and business of esports. Students are creating concepts alongside business leaders and researchers, they are developing technology that could become the next great start-up, and they are learning from UNLV experts who are helping to usher in a new wave in hospitality.

At UNLV’s International Gaming Institute (IGI), researchers are immersed in the nuances of the nascent industry, driving best practices on esports and their intersection with the regulated gambling industries, legal and regulatory processes, game development and competition infrastructure.

In 2017, UNLV’s IGI was integral to the launch of the Nevada Esports Alliance, further positioning the state as a global esports hub and UNLV as a research leader.

Source: sciencedaily.com

 


Source: European Gaming Media and Events

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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

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Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

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