The iGaming sector in the UK wants a new framework to identify and help problem gamblers.
The online gambling sector in the United Kingdom is hoping to develop an industry-wide framework that would help operators identify potential problem gamblers and for new ways to intervene before the issue goes too far.
As local news outlet The Telegraph said, a research commissioned by Gamble Aware and carried out by PwC said that more than 10k customers across four UK gambling operators have permission for them to use their data in order to help researchers identify markers that would indicate a potential problem gambler. These actions include the amount of times an user places bets every day, a rise in the number being bet, the time of the day that they enter the online gambling sites and how much they won and lost. The study also said that age, gender, employment and marital status could be used to help companies establish a pattern of who’s more likely to develop the issue.
The British industry is currently waiting for the results of the Government’s review of the gambling sector, which is set to include a ruling that determines how much people can bet on fixed odds betting terminals (FOBTs). Chief Executive of the Remote Gambling Association,
Chris Hawkswood, said that the effort made by his association made the research possible and that the results would provide help for future solutions. “It demonstrates that we can spot those most at risk, based on the data we already have available to us and the challenge now is to disseminate best practice and have it implemented,” and he added: “However, identifying risky play is pointless if we cannot remedy it and so we’re keen to continue with the third stage of the project as soon as possible to evaluate the most effective forms of interaction with customers once their gambling has been assessed as potentially causing harm.”
Moreover, Gamble Aware’s chief executive Mark Etches said: “We’re pleased to see the remote gambling industry working together to explore effective ways to help identify problem gamblers and people at risk. In the next stage of the research project, we’ll focus on testing designs and intervention methods for online sites. It’s essential the necessary advice and protection are made available to those who need them, wherever and however they choose to gamble.”
The result of the next stage of the research project are set to be announced early next year.
Pragmatic Play Partners with Starkbet
Pragmatic Play, a leading content provider to the iGaming industry, is celebrating the signing of a new partnership with Starkbet, enhancing its standing across Latin America.
Like many partnerships in the region, this latest tie-up with Starkbet includes three of Pragmatic Play’s popular verticals. Its Slot provision will see players able to enjoy recent releases including Rocket Blast Megaways and Diamond Cascade, as well as a host of award-winning popular hits like Sugar Rush and Gates of Olympus among 300+ quality titles.
The operator’s Live Casino offering will be significantly stronger once the deal goes live, with consistent top-performing titles such as Sweet Bonanza CandyLand and Mega Wheel being available for players along with a comprehensive collection of classic games such as roulette and blackjack.
Pragmatic Play’s Virtual Sports titles which offer a wide range of realistic games to complement real-life sporting schedules also form part of the new deal. Products like Force 1 and Horse and Greyhound Racing are among the sports soon to be available, giving bettors on-demand opportunities to enjoy a large selection of bet markets.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It’s a pleasure to welcome the Starkbet team on board as Pragmatic Play’s latest partner in Latin America. It’s another fantastically strong brand that we’re delighted to see Pragmatic Play bringing its content to and we’re sure the relationship is going to work out incredibly well for both parties.”
Henry Berger, CEO at Starkbet, said: “Starkbet has always been a popular choice for LatAm players and that will be even more true now we will have content from Pragmatic Play in our portfolio. Its games are among the most requested among our players and we’re going to able to offer them so much more as a result of this agreement.”
Pragmatic Play Brings Localized Roulette Table to Brazilian Market
Pragmatic Play, a leading content provider to the iGaming industry, has launched a localized Roulette table for operators in Brazil.
Creating its first Brazilian Portuguese-language version of its leading Live Casino product, the new release includes Pragmatic Play’s signature high-quality studio, boasting a 4K immersive view which Brazilian operators will now benefit from.
As with all of its Roulette tables, it also features interactive game statistics, the ability to save favorite bets and chat with a dealer as well as special bets: Final en Plain, Finales a Cheval, and Full Complete.
Joining a number of region-targeted Roulette tables such as Turkish Roulette, Korean Roulette, Swedish Roulette, and Flemish Roulette in its portfolio, the supplier continues to focus on delivering localized content in its Live Casino offerings.
The new table serves as a further testament to Pragmatic Play’s dedication to being the leading supplier in the Brazilian market.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Customised region-focused content has proven pivotal to the continued success of our Live Casino portfolio, and we’re delighted to now offer this to Brazilian operators with our latest Roulette table.
“Providing a table in the player’s native tongue will further immerse them into the game and increase the enjoyment of the experience, boosting engagement for our partners.”
Pragmatic Play Expands in Brazil with Beette Partnership
Pragmatic Play, a leading content provider to the iGaming industry, is setting its sights on further expansion in Brazil after signing a multi-vertical deal with Beette.
More Brazilian players will now be able to discover the supplier’s esteemed portfolio of slots, including award-winning classics such as Gates of Olympus and Sugar Rush alongside recent hits such as Zeus vs Hades – Gods of War.
In addition, Pragmatic Play will bring its live casino vertical live with the operator, including games such as PowerUP Roulette and Sweet Bonanza CandyLand alongside further twists on the classics.
Beette’s customers will also have access to the provider’s Virtual Sports offerings, featuring cutting-edge 3D renderings of horse racing, football, motorsport, and more.
The deal sees Pragmatic Play further bolster its position as Latin America’s leading supplier, with an impressive number of recent partnerships throughout the region as well as several LatAm awards to its name.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “We’re thrilled that Pragmatic Play is bringing its three most prominent verticals to Beette, giving them the opportunity to expand even further in Brazil and Latin America.
“Pragmatic Play has a truly impressive portfolio of exciting and engaging games, with Latin America as a key market. We’re excited for new players to experience their titles and can’t wait to see what they think.”
The representative of Beette said: “Pragmatic Play has some of the biggest and best games out there, with a portfolio of acclaimed, easily recognised titles that we can’t wait to bring to Beette.
“It’s a brand that has made impressive strides in Latin America already, so we’re ecstatic to be partnering with Pragmatic Play and contributing to that success. We’re confident this will be a successful partnership.”
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