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The UK’ Committee of Advertising Practice (CAP) has issued an Advice Notice to GB-licensed gambling operators making clear that eSports betting-related advertising must comply with rules that also apply to other forms of gambling advertising. It also provides guidance for gambling operators on how to stay within the advertising rules when creating marketing for gambling on eSports on social media.

CAP is currently carrying out two important initiatives as part of its ongoing commitment to ensure gambling advertising remains responsible. The first one is updating the Gambling Commission on its progress in responding to GambleAware’s research on the impact of gambling advertising in the UK. The second one is to set the comprehensive work it has undertaken around eSports betting marketing in social media.

CAP will report fully on its response to the GambleAware synthesis report in the autumn. In the meantime, it will continue to monitor and take action around gambling advertising where it identifies compliance problems.