Connect with us
European Gaming Congress 2024

Latest News

Checkd Group nets hat-trick of deals with trio of operator brands

Published

on

Reading Time: < 1 minute

 

Betfair, Sky Betting & Gaming and SBK signed-up for 2021-22 season

Fast-growing iGaming business Checkd Group has hit the new Premier League season running by signing new operator brand partnership deals with Betfair, Sky Betting & Gaming and SBK.

The Group Chat campaign, a partnership between Checkd Group social brand Footy Accumulators and Betfair, is back for a second season of video content promoting multiples. Across the 2020-21 season and Euro 2020, The Group Chat was a major success in generating 38.1 million impressions, 3.8 million views and 275,000 engagements.

Advertisement
Stake.com

A new weekly show, The Tactics Board, is being produced by Footy Accumulators in partnership with Sky Sports Fantasy Football for the first time in 2021-22.

Also making its debut in the provision of video content is Touchline Talk, a joint effort between Smarkets-powered sports betting app SBK and Checkd Group odds comparison brand Oddschanger.

The triple signing arrives in the middle of a busy period for ambitious Manchester-based Checkd Group, with several high-profile development partnerships with media companies in the offing. The company is also in the early stages of planning an expansion into the US sports betting market. 

Will Tyrrell, Head of Marketing at Checkd Media, said: “We pride ourselves on producing high-quality video content that appeals to our target demographic and these new deals are testament to the work that we continue to put in to keep that audience entertained and informed.

“We look forward to working with these top brands throughout the season, as we continue to grow our business and expand our horizons.”

Advertisement
Stake.com

Continue Reading
Advertisement

Latest News

Ixia launches $20 million global gaming venture Fund and Studio

Published

on

ixia-launches-$20-million-global-gaming-venture-fund-and-studio
Reading Time: < 1 minute

 

Ixia Capital, a venture capital fund and studio, has launched with an investment of $20 million focused on high-growth companies across gaming, esports, digital assets, and complementary technologies.

The fund has been founded by partners with deep firsthand iGaming industry experience, enabling entrepreneurs to realise innovative ideas, technologies, and transform business models into profitable companies.

Ixia Capital is a global fund with a focus in India, Africa and UAE where the mission is to accelerate development and manage risks to help ventures succeed in specialised fields. The fund is based in the Cayman Islands, while the Ixia Studio is headquartered in the USA.

Advertisement
Stake.com

Ixia Capital CEO and Venture Partner Mona Motwani, said: “It’s a proud moment for us to officially launch Ixia Capital. Our mission is partnering with driven entrepreneurs to equip them with resources, expertise, exposure and capital that allow them to build the best ideas into great companies. Through this hands-on approach, Ixia is all about accelerating ideas and mitigating risks.”

Ixia Studio, the venture studio arm of Ixia Capital, is in the process of launching six disruptive projects – FasFas Games, a Sports NFT Trading Exchange, a Gaming Loyalty Reward Platform, Sports Investment Thought Leadership Platform, and a Sports Coverage and Games Engagement App. The role of the Studio is to provide funding, resources, and operational support to help entrepreneurs build and scale companies.

The post Ixia launches $20 million global gaming venture Fund and Studio appeared first on European Gaming Industry News.

Continue Reading

Latest News

SPOTLIGHT SPORTS GROUP AGREES NEW DEAL WITH HONG KONG JOCKEY CLUB

Published

on

spotlight-sports-group-agrees-new-deal-with-hong-kong-jockey-club
Reading Time: < 1 minute

 

Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has signed a deal to extend a multi-year agreement with the Hong Kong Jockey Club (HKJC).

The long-term partnership, powered by the Racing Post, will promote Hong Kong racing to a worldwide audience through the provision of full racecards for the Hong Kong Jockey Club meetings at Sha Tin and Happy Valley, editorial and tipping content. The partnership will also enable free-to-view live streams and replays of all Hong Kong racing via Racing Post digital platforms.

The collaboration also sees the promotion of the HKJC’s World Pool initiative, specifically with editorial, tipping and signposting of World Pool meetings. Spotlight Sports Group is delighted to have this agreement in place before Royal Ascot, a meeting that not only features high-class horse racing, but five days of World Pool betting.

Advertisement
Stake.com

James Fitzpatrick, Account Director for B2B Content Services at Spotlight Sports Group, said: “The Hong Kong Jockey Club is one of our key partners and I’m delighted we will be continuing our relationship. Extending this deal ahead of Royal Ascot will allow us to continue to promote World Pool days to a global audience during one of the biggest international meetings of the year.”

The view was shared by Michael Fitzsimons, Executive Director, Wagering Products of the HKJC: “The HKJC and Racing Post are two of the most powerful and respected brands in the horse racing industry and we can see many great opportunities to work together to achieve our goals and longer-term vision throughout the life of the agreement.”

 Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries.

The post SPOTLIGHT SPORTS GROUP AGREES NEW DEAL WITH HONG KONG JOCKEY CLUB appeared first on European Gaming Industry News.

Advertisement
Stake.com
Continue Reading

Balkan's

EGT’s Gods & Kings Link with first installation in Bulgaria

Published

on

egt’s-gods-&-kings-link-with-first-installation-in-bulgaria
Reading Time: 2 minutes

 

EGT’s jackpot Gods & Kings Link made its debut in Bulgaria. The first local gaming establishment to install the product is the largest casino in the country GoldenEye, located in Svilengrad.

“We are very happy to once again have the opportunity to support our partners from GoldenEye by providing them with one of the latest developments from our slot portfolio,” commented Biserka Draganova, Sales Manager for the Balkans and Egypt at EGT. “The fact that out of a total of 500 machines in the casino, 320 are EGT’s is a testament to the great confidence they have in us, and I believe that Gods & Kings Link will show the excellent results expected from it.”

The product is currently available on several cabinets of the G 50 J2 St model, and will be installed on more by the end of June. Gods & Kings Link has 4 levels of jackpot: Minor and Mini, that are fixed for each machine and Grand and Major, which are progressive and can be won with every bet made on any of the 4 games Rise of Ra, Olympus Glory, Ape of luck and Glorious Alexander. The Grand and Major levels are common with EGT’s bestseller jackpot Bell Link, thus creating even greater chances for wealth.

Advertisement
Stake.com

Gods & Kings Link has definitely caught the attention of our customers and in the short period of time we’ve been offering it, we’ve seen a lot of interest in it,” said Mert Caliskan, Casino Operation Director. “The titles in the mix are extremely interesting and provide lots of bonuses and fun during play. This in combination with the possibility of getting even bigger winnings thanks to the connection to Bell Link, which is very popular in our casino, is a guarantee that this will be another very successful EGT product.”

The post EGT’s Gods & Kings Link with first installation in Bulgaria appeared first on European Gaming Industry News.

Continue Reading

Trending