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The UK Gambling Commission (UKGC) has won the Regulatory Excellence award in IAGR’s inaugural International Regulatory Awards.

The Gambling Commission got the award for their wide-scale collaboration with the industry on three areas of concern, leading to a fast track of consumer protection changes. Those areas were:

  • incentives for High-Value Customers, or VIP schemes
  • game and Product Design
  • and the use of Ad-tech to target advertising away from children, young people and vulnerable adults.

The judging panel was impressed with the results achieved and the high levels of engagement with the industry which resulted in a variety of regulatory actions – including stamping out irresponsible VIP practices, making games safer by design and a number of actions around ad-tech.