With a huge rise in gambling advertising, including sports events watched by children, the Local Government Association (LGA) wants greater restrictions on betting advertising to help protect young people from developing possible gambling problems as they grow older.
Latest industry figures show that almost one in 10 (nine per cent) children aged 11-15 are now ‘following’ gambling companies on social media, while the second highest rates of problem gambling are in the 16-24 age category.
According to UK broadcast regulator Ofcom, the number of gambling adverts rose by 500 per cent, between 2007 – when all gambling firms were allowed to advertise on television for the first time – and 2012.
With live football matches screened to millions of viewers, including children, and half of Premier League and Championship football teams sponsored by betting companies, the LGA is concerned that the volume of gambling advertising, including ‘live bet’ TV adverts during matches, is undermining the Government’s objective of socially responsible growth in the sector.
The LGA is calling for government to look at tighter restrictions on gambling advertising. In its Budget submission, it is urging maximum stakes on fixed odds betting terminals (FOBTs) – the most discussed product during gambling counselling sessions – to be reduced from £100 to £2 in line with maximum stakes for other gaming machines allowed elsewhere on high streets.
The LGA is further calling for cumulative impact tests to be introduced to enable councils to reject applications for new betting shops where there are already existing clusters of shops, when government announces its imminent review of gaming machines and social responsibility measures.
Cllr Simon Blackburn, Chair of the LGA’s Safer and Stronger Communities Board, said: “Gambling advertising on television has rocketed since the Gambling Act came into force in 2007, which is a major concern for councils who are aware of the personal harm that problem gambling can cause.
“The rise in both televised sporting events, such as Premier League football, and gambling advertising means viewers, particularly children, are being exposed to increasing amounts of gambling brands and betting messages.
“While the Gambling Act was intended to position gambling as an acceptable leisure activity, we are concerned that the volume of gambling advertising goes beyond what can be deemed the right balance between socially responsible growth and protecting individuals and communities. The Government should seriously consider tighter restrictions on gambling advertising that is easily accessible to, and seen by children.
“Councils are also increasingly frustrated over their lack of powers to curb the proliferation of FOBTs – which currently exceed 34,000 in the UK – and the concentration of betting shops on high streets. Lowering maximum FOBT stakes to £2 in line with other gaming machines would help protect those at risk of problem gambling from incurring higher losses.
“Councils are not anti-bookies but a new cumulative impact test would give them the power to veto new betting shops – and FOBTs – in places where there are already existing clusters.
“Problem gambling can lead to spiraling debt, deteriorating mental health and well-being, and a toll on society – and taxpayers – through crime and disorder, family breakdown and homelessness. It’s vital that improved social responsibility measures are implemented to help to reduce this.”…
CT Interactive Signs Deal with Torrero Platform
CT Interactive has signed a key deal with Torrero Platform N.V and Тorrero Ltd, prominent players in the iGaming industry.
“We are so proud to partner with Torrero. Torrero Platform is a leading player in the iGaming industry, offering a comprehensive suite of solutions designed to empower operators and enhance player engagement. Through this partnership, we will increase our presence in Europe, Brazil, Mexico and Asia,” Lachezar Petrov, CEO at CT Interactive, said.
With a focus on delivering exceptional gaming experiences, CT Interactive continues to push boundaries in the iGaming space through its commitment to quality, creativity, and player-centric offerings.
Antonio Donov, Business Development Manager EMEA at CT Interactive, said: “The collaboration between CT Interactive and Torrero Platform is underpinned by a shared commitment to delivering excellence in the iGaming space. By combining our resources, knowledge, and networks, both companies stand to benefit from the partnership.”
Aleksei Tolstov, Head of Business Development at Torrero, said: “The agreement entails that CT Interactive will be launched on various platforms, including betmaster.com, betmaster.ie, casinoin.ie, bongo.io, and betmaster.com.mx. These games will be accessible in markets spanning from Mexico to Estonia. Torrero.com offers customized casino and sportsbook solutions globally, providing game aggregation services and enhancing multiple brands to deliver top-notch experiences.”
Pragmatic Play Grows in Paraguay and Brazil with Giro Win
Pragmatic Play, a leading content supplier to the iGaming industry, is achieving further expansion in Paraguay and Brazil after signing a multi-vertical deal with Giro Win.
The deal encompasses the supplier’s Slots, Live Casino and Virtual Sports products, bringing its portfolio to an even greater LatAm audience.
Pragmatic Play’s Slots portfolio has seen numerous player-favourite additions in recent weeks that will soon be available for Giro Win’s costumers, including new titles in the iconic Big Bass franchise as well as the renowned John Hunter series. The agreement also includes award-winning staples such as Sugar Rush and Gates of Olympus.
The supplier’s Live Casino content stretches from casino classics such as roulette and blackjack to captivating live game shows such as Sweet Bonanza CandyLand and Snakes & Ladders Live that are also part of the agreement.
Also included is Pragmatic Play’s Virtual Sports, powered by a real-time physics engine and providing life-like renditions of popular sports such as Formula 1, greyhound racing and horse racing, on-demand to sports bettors.
As it further expands across LatAm, Pragmatic Play continues its commercial trajectory and ambitions of delivering fresh content to even more players than ever before.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “With LatAm remaining a source of commercial growth for Pragmatic Play, its latest partnership with Giro Win underpins its ongoing commitment to bringing a dynamic entertainment offering to more consumers in the region.
“Giro Win is an esteemed operator in the Latin American market and Pragmatic Play is proud of this new partnership that will see its Slots, Live Casino and Virtual Sports soon integrated to its platform.”
Hélio Cuevas, Director of Giro Win, said: “Pragmatic Play’s portfolio boasts some of the best games in the industry and it will be a welcome addition to our offering. We have no doubt the response to the large quantity of Slots, Live Casino and Virtual Sports titles that Pragmatic Play offers will match the overwhelming reception they have already experienced worldwide.
“Giro Win and Pragmatic Play share a vision of powering up new possibilities for players and delivering an unmatched experience and we are delighted to now count them as a partner.”
Pragmatic Play to Have Significant Presence at SBC Summit Latinoamérica
Pragmatic Play, a leading content supplier to the iGaming industry, is set to be in attendance at the upcoming SBC Summit Latinoamérica.
Exhibiting at stands G40 and H40, Pragmatic Play’s leading portfolio of multi-product content will be on display to cement its standing as the leading supplier to the Latin American market.
Pragmatic Play will be a Gold Headline Sponsor of the event, where the team will join attendees at the Seminole Hard Rock Hotel & Casino in Miami from the 31st of October to the 2nd of November.
The conference forms part of its LatAm Mission Itinerary, a campaign to inform delegates across leading industry events how Pragmatic Play can twist, transform, and elevate gaming experiences. Marking Mission #12, the provider’s attendance will be figure-headed by its Spaceman, the main character from its market-leading crash game title.
The Pragmatic Play team will be on hand at its stands to greet both current and potential clients and detail the advancements it has made in the realms of Slots, Live Casino, Virtual Sports, and Bingo.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is thrilled to announce its attendance at the upcoming SBC Summit Latinoamérica and looks forward to welcoming attendees and gaining a deeper understanding of the lively Latin American market.
As Mission #12 in Pragmatic Play’s LatAm itinerary, it has a lot in store for the conference and will reaffirm its commitment to providing new dynamic experiences that allow its partners to excel.”
Jamie Shea Urges United States Betting Brands to Embrace Player Education
Calling All Gamblers: BGaming to Become a Partner of The First-ever Online Streamers Awards
New A-STAR Raptor Cabinet Rolling off the Line at Ainsworth’s Las Vegas Production Facility
Underdog Fantasy Elevates CRM Marketing with Optimove’s AI-Powered Capabilities
WORLD SERIES OF POKER® PARADISE MAIN EVENT BRACELET SHINES IN THE BAHAMAS
Seminole Tribe of Florida and Dozens of A-list Celebrities Welcome a “New Era” in Florida Gaming Introducing Craps, Roulette and Sports Betting at Seminole Hard Rock Hotel & Casino Hollywood on December 7
Vixio PaymentsCompliance Forms Executive Advisory Board
BETBY crowned best Mobile Sportsbook Provider at the 2023 SiGMA Europe Awards
LIGHTNING BOX™ TAKES A JOURNEY TO THE JUNGLE WITH LIGHTNING TIGER™
OpenBet and OPAP Partner to Deliver Enhanced Retail Betting Experience
News6 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
EEG iGaming Directory7 years ago
iSoftBet continues to grow with new release Forest Mania
gaming1 year ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
News5 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
iGaming Industry6 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
News5 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
iGaming Industry6 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018