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Tunity announces the source of its US$12 Million funding

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Tunity, the developer of a unique Deep Learning and Computer Vision-based technology that allows to scan any muted live TV, enabling it to stream it’s audio directly to your mobile device today made a grand announcement  about a US$12 million funding which comes from its existing investors, such as John Mack, the former Morgan Stanley CEO, and Adam Neumann, the Founder and CEO of WeWork, who will be accompanied by new partners like  MGM Resorts International.

The funding will be utilised to complete the productisation of Tunity’s data, which has already grabbed a lion share of attention alluring significant interest from television networks and advertisers. Simultaneously, has enhanced its patented cloud-based Deep Learning and Computer Vision technology. Since its launch, the Tunity app has been downloaded more than 1.5 million times, further proving the company’s value proposition to consumers through organic adoption and continued usage. In view of this several key industry executives hire will be announced in the upcoming weeks.

After a user scans a nearby television screen, the Tunity app identifies the live video stream and its exact timing, syncing the audio with the user’s mobile device. Tunity currently works with more than 100 channels in the US, including FOX, CBS and ESPN.

Yaniv Davidson, the Founder of Tunity said: “With more than 20 per cent of Americans watching television outside of the home, today’s announcement brings us one step closer to transforming the way consumers interact with live programming they want to watch but can’t hear. Measuring these out-of-home audiences has tremendous value to brands and the networks. Extracting Tunity’s unique data insights will provide a better understanding of viewing habits and lead to more effective ad buying decisions.”

In a related announcement, Tunity and MGM Resorts will be launching a strategic partnership. MGM Resorts will use Tunity’s patented technology to enhance its guests’ experience and drive greater customer engagement, enabling its guests to hear any TV at its properties through the mobile application.

With regard to this Steve Zanella, MGM Resorts’ President of Core Properties, Las Vegas said “We are happy to invest in Tunity and its incredible technology, and are excited to partner with the company to further enhance the experience for guests within our resorts and beyond.We are always looking for new ways to elevate the guest experience, and Tunity’s technology will help us continue to lead the industry with an innovative and engaging approach to our customer experience.”


Source: European Gaming Media and Events

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Google Relaxes Gambling Advertising Policies in Five US States

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Google has updated its gambling and games policy. The updated policy authorises advertising of sports betting services in Pennsylvania, Rhode Island, Montana, Iowa and Indiana.

These five states join Nevada, New Jersey and West Virginia who all permit sports betting via Google’s “limited beta” programme launched in June as part of the company’s efforts to keep pace with the rapid spread of legal sports betting services.

Under the Google policy, operators applying for the programme will be obliged to provide a copy of their license in each of the states it wishes to advertise in. The limited beta programme will permit operators to promote their services via Google Display Network, Google Ads, AdMob and YouTube but would be restricted in promoting online sports betting services through Google Ad Manager.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Google Relaxes Gambling Advertising Policies in Five US States

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Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos

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Synergy Blue has announced that its arcade-style, skill-influenced games have been officially approved for statewide rollout in Nevada. The games will go through field trial phases at two Station Casinos properties, Palms and Red Rock Casinos. The trial will debut a variety of Synergy Blue games to the Las Vegas market via an initial placement of real-money, arcade gambling machines.

“We’re very excited to introduce our games to the Las Vegas market and to be working with Station Casinos. This agreement marks a key milestone for our company and the Las Vegas market, as we work together to progress the industry with engaging new experiences,” Georg Washington, CEO of Synergy Blue said.

“Synergy Blue’s HAWG platform and gambling solutions are incredibly unique, both in the flexibility they offer our operators and the variety of arcade-style game play they offer to guests. We see huge potential in skill-influenced games and we’re proud to have Palms and Red Rock Casinos offer Synergy Blue’s products to the Las Vegas public,” Roger Pettersson, VP of Corporate Slots at Station Casino said.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos

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BetWarrior launches leading mobile sports betting product

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Disruptive mobile gaming brand and platform BetWarrior has added a best-in-class sports betting product as it enters the next stage of its growth.

The fully-native BetWarrior app, which first launched in the summer, is now live with a customised Kambi-provided sportsbook in selected markets across Latin America.

Via an advanced suite of APIs, BetWarior has integrated the Kambi sportsbook into its Omega Core platform while leveraging its own AI and machine-learning tools to create a game-changing personalised mobile betting experience.

BetWarrior has spent the past weeks onboarding early users to road test the product; with sports betting now live, it will scale marketing as it targets regulated markets in Latin America and Europe.

Morten Tonnesen, co-founder and CEO of BetWarrior, said: “This is a major landmark in the development of BetWarrior, and we can now offer our users a complete mobile betting and gaming experience that stands apart from everything else out there.

“We set up BetWarrior with the intention of radically transforming the way people experience sports betting, and in partnership with Kambi, we have created a personalised mobile sportsbook like none other. We are hugely excited to watch the first players enjoying the action.”

BetWarrior has also recently been expanding its casino offering, adding content from the likes of MGA Games and Microgaming.

 


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetWarrior launches leading mobile sports betting product

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