Latest News
Total Deposits Soar 5.5 Times YoY: SOFTSWISS Managed Services Reveal Reactivation Results for 2022
As part of SOFTSWISS Managed Services, the Player Reactivation team deals with players who display a decrease or lack of gaming activity. According to the team performance report, last year the number of reactivated players increased 2.2 times while the total deposits grew 5.5 times against 2021.
In 2022 the Player Reactivation team worked with online casinos whose annual GGR ranged from 100 thousand EUR up to 3.5 million EUR. In total, 2022 showed the following results:
- 13,300 dormant players returned
- 9.58 million EUR accepted as deposits
To deliver such results, the Player Reactivation team made 50,000 calls and sent 30,000 texts via SMS and various communication apps. With the two reach methods compared, the share of the deposits made after the calls was 82%, while the text message input was 18%.
The 2022 data shows that every second targeted player has made a deposit. At the same time, fiat players appear to be more responsive to reactivation activities rather than the crypto audience. It is worth noting that one of the latest trends is personalised bonuses, where the offer is based on a player’s interest and activity level.
Benjamin Umpleby, Founder of Casitsu Casino, comments on the cooperation with the Player Reactivation team: “Out of all the optional services that SOFTSWISS provides, we found that the Player Reactivation team had been providing the most valuable and critical service to date. There are two things that no casino can survive without: volumes and CRM. The Player Reactivation team plays a critical role in our retention scheme. They reliably and autonomously put every effort into reviving players that fell through the cracks and became inactive. They act professionally, use every system at their disposal and deliver measurable results.”
To equip clients with more data, in 2022 the Player Reactivation team introduced automatic monthly reporting. In addition, the team integrated services to quick-check the player messenger status in order to prepare massive data for large reactivation campaigns, and improved player filters to maximise reactivation results.
Danila Novitsky, Player Reactivation Team Lead, comments on the service achievements: “In 2022, the number of our clients increased 2.4 times. In this regard, we’ve strengthened the team with new employees and introduced new types of reactivation – working with large balances and supporting players with failed deposits. This year, we will continue to perfect our service and help clients grow their business not only through reactivation campaigns but also by solving technical issues in making deposits.”
Managed Services leverage their deep industry expertise gained over seven fruitful years in iGaming to offer the SOFTSWISS Casino Platform clients a full cycle of B2C services, ranging from the first line and VIP support to retention, anti-fraud and content management, in addition to reactivation campaigns.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
Arizona
Wamba Technologies Announces Gamers Oasis: A Patented eSports Platform with In-Game Wagering

This patented technology eliminates the need for gamers to travel for competitions, allowing them to play tournaments from anywhere on their mobile devices and win real money
Wamba Technologies today announces plans to develop a proprietary eSports wagering platform, Gamers Oasis, which allows video gamers to enter a tournament on their mobile devices for a fee and compete against other players in real-time to win real money.
The acceptance and settlement of wagers on mobile video games is at the heart of Wamba Technologies’ product and its exclusively holds the patent. In the United States, Wamba Technologies owns the technology for any wagering system that is connected to a skill-based and physics-based game where the wagering system and game are communicating with each other in real-time. Applying to ‘physics-based and skill-based games’, this includes sports games, racing games, first-person shooters, fighting games and more, just to name a few. The key feature of these games is that there is no chance involved. Therefore, in the absence of chance, these are not classified as gambling games but, rather, skill-based sporting events.
“If a video game player wants to compete against other players to win money, whether it be heads-up one-on-one or in a multi-person tournament, they usually have to travel to an arena or a venue to compete,” the founder and Chief Executive Officer for Wamba Technologies, Gary Denham (pictured), said. “This means that many people can’t participate due to travel costs or lack of accessibility. Gamers Oasis will allow everyone to compete for real money directly from their phones without needing to travel. We proudly own the patent on the only technology that can make that happen. Summed up, with our patent, we own online eSports.”
Online real-money competition (online eSports) is still in its infancy but Wamba Technologies is currently engaging with gamers, game designers, coders, programmers, eSports influencers and financial consultants to aid in the development of Gamers Oasis.
In the United States alone, 215 million people play mobile video games and globally over 500 million people compete in video games for real money. Of these 500 million people worldwide, only a very small percentage are competing online for money while the rest of the players are competing in person at physical locations. Wamba Technologies anticipates that when offered and monetized properly, a mere 10% of the global market share could generate $13 billion to $15 billion in annual revenues from tournament buy-ins and ad revenues.
Baltics
Nordcurrent turns players into fashion designers with UGC marketplace

Developer and publisher Nordcurrent has released a revolutionary update to its leading mobile fashion game, Pocket Styler, with the launch of a new creator platform, Pocket Styler Studio. The digital platform allows players to work like real-life fashion designers to create clothing, shoes and accessories to their exact specifications. Once finished, digital designers can market their creations under their own ‘designer label’ name and sell them in-game to millions of Pocket Styler’s players in return for in-game currency, which has never been possible in a mobile fashion game before.
The gaming skins market is a multi-billion dollar industry, with almost 50% of players buying skins with in-game currency and around 40% buying skins with real money, according to Newzoo. But, conceptualising, drawing and polishing collections takes time, and even with Nordcurrent artists supplying over 100 items every couple of weeks, Pocket Styler players still had a thirst for more items inspired by current fashion, movies, and celebrity looks, thus limiting the time players were spending in the game and subsequently Nordcurrent’s revenue.
The integration of user-generated content into Pocket Styler has revolutionized the in-game design process. It has provided players with a wider range of options to choose from while also allowing them to earn in-game currency. This feature has also addressed the creative burden faced by game artists and developers who previously struggled to keep up with the demand for fresh content. Designers now upload over 2,000 original items into the game every day, adding nearly 300 times more content than before the launch of Pocket Styler Studio.
Victoria Trofimova, CEO of Nordcurrent, said: “‘With over 100,000 daily active users, Pocket Styler is one of the world’s most popular fashion games, and now one of the most advanced thanks to the introduction of Pocket Styler Studio. It provides a platform for creators to become professional digital fashion designers who can build their brands and promote their designs globally.
“By empowering players and letting them design and sell their clothing, we hope to inspire the next generation of fashion designers while supporting them as active contributors to the game they love, helping us form a community of designers who play a genuine part in making the game even better.“
Pocket Styler Studio has been in beta since February. Currently, over 1,000 designers are creating items for the game, and another 5,000 designers are expected to upload daily in the first year of launch, creating trillions of outfit combinations and millions of new looks submitted weekly. Nordcurrent is also testing the option of designers earning real currency from their designs in the future.
Designs are saved into a designer’s profile until they are ready to be marketed. Once on sale, individual designers can track their brands’ success by ‘Publishing’ items and assessing how many sell. Players can choose a name for their designer label and earn ‘Gems’, the in-game currency, for every item sold to other players. Pocket Styler Studio is available globally; players must have Pocket Styler installed on their phones and have a free Nordcurrent ID to use Pocket Styler Studio, which can be accessed through a browser.
Launched in May 2021, Pocket Styler is based on attending different in-game events, creating looks based on the criteria of the events, submitting those looks, getting scores, and competing with other players to become “trendsetters” and climbing on top of the leaderboard. The game has 21 million downloads, with 100,000 players spending 10,000 hours on the app and giving 10 million votes to outfits daily.
Latest News
UltraPlay at SiGMA Europe Summit, Malta 2023

In November 2023, UltraPlay exhibited at the SiGMA Europe Summit in Malta. This three-day event served as the grand finale to our bustling year, providing a strategic platform where we diligently worked on strengthening existing partnerships and exploring collaborative opportunities with esteemed industry colleagues.
Aside from the regular hustle and bustle, we also had the chance to participate in a panel discussion organized by SiGMA. The topic was “The Gambler’s Journey: Balancing Entertainment And Addiction” where our CEO, Mario Ovcharov shared his insights on responsible gambling and what operators can do to ensure it.
At the heart of our engagement was a carefully crafted stand that stood as a beacon of innovation and excellence. Our participation in this summit was not merely about showcasing products and services; it was a reaffirmation of the relationships we’ve built and the collaborative spirit that defines the iGaming landscape. We express our gratitude to everyone who visited our stand, engaged in meaningful conversations, and contributed to the success of this event.
UltraPlay is a multi-awarded betting provider part of ODDS Group, offering a wide range of iGaming solutions. Whether you’re looking for implementations such as a Sports and eSports solution or on the search of a platform provider, we are your best bet. As the culmination of our year, SiGMA Europe Summit was a long awaited event for which we thoroughly prepared. It was an anticipated opportunity to once again position UltraPlay as a leading company in the lively gambling industry.
Beyond the summit’s walls, we immersed ourselves in the captivating charm of Malta. The city provided more than just a backdrop; it offered a vibrant atmosphere that resonated with the energy of the iGaming community. Every moment spent in Malta, from forging partnerships to exploring new opportunities, was a meaningful investment in the future of UltraPlay.
SiGMA Europe Summit in Malta is a pivotal event for the iGaming industry and UltraPlay is sure to never miss out on it. As we turn the page on this year, it becomes a stepping stone, propelling us into 2024 with anticipation and excitement. We are confident to embark on new ventures, explore fresh collaborations, and continue our legacy of innovation in the ever-evolving world of iGaming.
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