Gambling in the USA
Top-performing Ohio Lottery Extends Successful Scratch-Off Games Partnership with Scientific Games
Scientific Games and the Ohio Lottery have extended their successful partnership on Scratch-Off Games management and SCiQ retail point-of-sale technology for two years. The Scientific Games Enhanced Partnership with the Ohio Lottery began in 2019, responsibly driving four consecutive years of growth in Scratch-Off revenues and funding for education in the state. The Ohio Lottery is ranked among the Top 20 lotteries worldwide for instant Scratch-Off game performance (La Fleur’s 2023 World Almanac).
Managed under the Scientific Games Enhanced Partnership, Ohio Lottery Scratch-Off sales grew from $1.6 billion in fiscal year 2019 to more than $2.3 billion in fiscal year 2023. The Ohio Lottery achieved an 8.8% compound annual growth rate compared to an average 5% CAGR for the top 10 U.S. lotteries (weekly per capita sales FY 2019 to FY 2023).
The company also deployed its SCiQ retail ecosystem at more than 800 Ohio Lottery retailers, including two of the largest convenience store chains in the U.S. and the largest grocery chain in the U.S. SCiQ improves Scratch-Off inventory management and the retailer’s experience selling lottery products while providing enhanced security and real-time, store-level sales analytics.
The partnership has also provided Ohio Lottery retailers with innovative technology to easily manage and sell Scratch-off games and helped us add key convenience store chains like Circle K and Speedway to make games more accessible to players throughout the state.
Facilitated from the company’s Ohio operations near the Lottery’s headquarters in Cleveland, the Scientific Games Enhanced Partnership optimizes the Scratch-Offs products through portfolio management and game design services, data-driven analytics, advanced logistics, licensed brand services, and retail sales and marketing support. The program is used by more than 20 lotteries worldwide, including 10 of the Top 20-performing instant game lotteries.
John Schulz, President of Americas and Global Instant Products for Scientific Games, said, “We thank the Ohio Lottery for having the vision to partner with us on instant games to optimize the product portfolio and generate maximum revenues for education. Ohio was also one of the first lotteries to launch our breakthrough SCiQ ecosystem at retail, which is the first technology of its kind to help retailers fully manage the lottery category in-store.”
Scientific Games is one of the first companies to be certified by the World Lottery Association as a responsible gaming supplier. With products representing 70% of instant scratch game retail sales globally, the company is the world’s largest instant games creator, producer and services provider in the world. Scientific Games provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe, including nearly every North American lottery.
City Council Speaker Adrienne Adams
NYC Agency Aims to Streamline Casino Application Process, But Critics Warn of Potential Community Exclusion
On Monday, the Department of City Planning introduced a new measure aimed at simplifying the application process for casinos in New York City. However, this move has sparked criticism for potentially sidelining community boards.
This initiative, discreetly submitted last Friday, emerges amidst intense competition among prominent developers for one of the three sought-after casino licenses in the downstate area.
Dan Garodnick, the City Planning Commissioner, described the measure, formally known as a zoning text amendment, as an effort to streamline the alignment of city and state procedures during a meeting on Monday.
Garodnick explained, “Our proposal is designed to level the playing field for these entities as they strive to demonstrate the economic benefits they plan to bring to New York City. Our goal is to establish a process that facilitates an orderly dialogue.”
While the state is responsible for granting casino licenses, Garodnick and City Council Speaker Adrienne Adams expressed concerns in October about the city’s current land review processes. They argued that these processes are insufficient for new casinos, placing New York in a less competitive position.
The proposed amendment aims to simplify the review process, allowing state-sanctioned casinos to proceed without zoning conflicts or redundant steps in the state’s extensive licensing procedure, according to Garodnick.
With two of the downstate licenses likely going to existing racinos in Yonkers and South Ozone Park, Queens, the battle for the remaining license in New York City is intense. City Planning has confirmed eight potential locations, including five in Midtown Manhattan, one at Ferry Point in the Bronx, one in Queens proposed by Mets owner Steve Cohen, and another in Brooklyn near Coney Island, in addition to the Queens racino.
Source: NYDailynews.com
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Juicy Stakes Casino has announced Thanksgiving-themed promotions, offering various incentives to its players during the festive season. The online platform aims to engage its audience through a series of offers centred around the Thanksgiving holiday. One of the main features of their promotional campaign is the Thanksgiving Dinner Lucky Pick. This offering aims to provide players with a chance to uncover surprises and exclusive deals by selecting from four Thanksgiving platters. These selections may yield Free Spins, Deposit Bonuses and Poker Promotions.
Bet365 has announced its official launch into the state of Louisiana. With this news, the Pelican State becomes the seventh state of bet365’s expansion in the US, which already includes Colorado, Iowa, Kentucky, New Jersey, Ohio and Virginia.
New York State’s Responsible Play Partnership, consisting of New York Council on Problem Gambling (NYCPG), New York State Office of Addiction Services and Supports (OASAS) and New York State Gaming Commission, continues to improve the voluntary self-exclusion (VSE) process at gaming facilities across the state. The NYCPG has launched a new free VSE Support Programme to help individuals who recognise they may have a gambling problem quickly find the resources they need to exclude themselves from gambling activities in New York.
Partnerships
Bet365 have extended their support of the US Darts Masters with a new sponsorship agreement for the World Series of Darts event in New York. The leading online betting sportsbook has enjoyed two successful years as the title sponsor of the US Darts Masters since the event moved to The Theatre at Madison Square Garden. The bet365 US Darts Masters is one of the World Series’ most popular events, with eight top PDC stars facing off against eight North American contenders across two days.
Hornets Sports & Entertainment and bet365 announced an exclusive long-term partnership under which bet365 becomes an Official Partner of the Charlotte Hornets and will become the Official Mobile Sports Betting Partner of the Charlotte Hornets subject to bet365 becoming licensed to operate in North Carolina. The partnership provides bet365 with significant branding and signage at Spectrum Centre, as well as on hornets.com, Hornets social media platforms, the Hornets App and the team’s TV and radio game broadcasts.
BetMGM has collaborated once again with actress and singer Vanessa Hudgens for its latest online casino campaign, “Library of Games”. The campaign premiered on Monday, Nov. 20. It is a 30-second fresh spot featuring Vanessa Hudgens in an iGame library, and it comes to life using the BetMGM app on her smartphone.
Pragmatic Play is achieving further expansion in Paraguay and Brazil after signing a multi-vertical deal with Giro Win. The deal encompasses the supplier’s Slots, Live Casino and Virtual Sports products, bringing its portfolio to an even greater LatAm audience. Pragmatic Play’s Slots portfolio has seen numerous player-favourite additions in recent weeks that will soon be available for Giro Win’s costumers, including new titles in the iconic Big Bass franchise as well as the renowned John Hunter series. The agreement also includes award-winning staples such as Sugar Rush and Gates of Olympus.
BetRivers.com
Santa Came Early for NJ Woman Who Hit the IGT Megajackpot at Betrivers for Over $660,000 on $0.60 Cent Bet
Rush Street Interactive announced that a woman from Cumberland County, NJ hit the IGT MegaJackpot at BetRivers.com. The 33-year-old woman hit the jackpot with a $0.60 bet, winning $662,000 while playing at home on her mobile phone.
The winner, who asked to remain anonymous, was putting her daughter to bed when she hit the jackpot. She didn’t realize at first that she won, and contacted BetRivers support to confirm. She was shocked when she found out she really was the winner of the MegaJackpot. She told her fiancé who still did not believe it until he saw the money in her account.
“I didn’t think I would ever win so much, especially since it was only a $0.60 bet. I couldn’t believe it,” she said.
When asked what she planned to do with the winnings, the working mother who is a consultant in the real estate industry expressed that she was using the money to pay off debt, give her kids a good holiday season, and then invest the rest.
“This is the first year I don’t feel stressed about the holidays. And now I also feel like I’m secure in my future, so I don’t have to worry about that either,” she said.
She has been playing online casino games with BetRivers for just over six years, and always makes small bets. This jackpot win shows that a little amount of money can go a long way.
“We love when our players win life-changing jackpots. This is one of many jackpot wins we’ve had which proves our players can win big, even when placing small bets,” said Mattias Stetz, COO of RSI, which operates BetRivers.com.
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