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Top Brazilian streamers join WARRIOR, a huge streamer program powered by Streamcoi

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Streamers representing top Brazilian gaming brands are joining WARRIOR, a huge Brazilian streamer program. WARRIOR will create a unique opportunity for brands that want to reach gamers effectively, while streamers will be able to monetise their content and grow. The project will be powered by Streamcoi, technology that helps manage and monetise streamers and is used by leading gaming companies worldwide like G2 Esports, iBUYPOWER, and Team Vitality.

Streamers from top Brazilian groups like LOUD, Cidade Alta, Los Grandes, and Tropicaos are already part of the WARRIOR project. At the very same time, any other streamer, no matter the size of their audience, can join to participate in available sponsorship campaigns.

According to the Newzoo Global Games Market Report, there were 3 billion gamers in the world in 2022. Gen Z’s favourite entertainment is gaming. However, they do not only play games, they also love watching others play. As much as 50% of Gen Z watches 8 hours of streams per week. They are hard to reach traditionally, and WARRIOR will address the issue.

Connecting brands with streamers effectively
WARRIOR is a streamer program that connects brands with streamers. It is a revolutionary, stable, and proven solution in many different markets. One of them is Europe, where the solution is known as inStreamly. It has already connected brands like Samsung, Netflix, Sony, Porsche, adidas, and over 250 others with over 90,000 streamers. It resulted in many engaging, award-winning campaigns.

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The team running WARRIOR will be led by Daniella Gallo. With over 25 years of experience in the communication market, she worked for companies such as Johnson & Johnson, Ogilvy & Mather, Grey, W/Brasil, and Vevo.

The vast experience in gaming and marketing, as well as knowledge of the local market of the whole team will help brands reach gaming audiences through WARRIOR in Brazil. Both endemic and non-endemic companies will be able to reach the extensive gaming community with their campaigns in an effective and measurable way.

Daniella Gallo, CEO at WARRIOR, said the following:

“We hope our solutions will be an important step in offering streamers a new content monetisation capability. With this, we will generate a positive outcome of better quality and duration in streams, increasing the time consumed on each platform, and empowering a positive chain for the entire scenario. For brands, we offer curation with the best streamers in the market and a possibility of content customisation and natural integration in lives.”

Reaching gamers through streamers of all sizes
According to Sullygnome, 99% of Twitch is made up of micro-streamers, who have 250 or fewer average viewers. Thanks to WARRIOR, every Twitch and YouTube streamer, no matter the number of average viewers, can participate in available campaigns. That way, they will be able to earn money doing what they love most: streaming.

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Technology behind WARRIOR
WARRIOR is backed by Streamcoi. The powerful technology enables brands to connect with thousands of streamers. With Streamcoi, brand messages are native to the stream, so they are adblock-proof. Real-time collection of valuable data allows measuring the effectiveness of the campaign and tracking what audience it has reached.

Jakub Janaszek, General Manager at Streamcoi, said:

“Micro-influencers are definitely more effective at reaching their loyal fans, but it is still difficult for brands and agencies to work with them. Our technology has changed this in the European market, and I believe the entire Brazilian gaming industry will benefit from it as well. I am delighted that our new partner has recognised the opportunity that Streamcoi’s technology provides. Brazil is just the beginning, as we are already in advanced talks in other regions of the world.”

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AGCO

AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

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Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

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Andrew Cochrane Chief Business Officer of GiG

GiG increases Ontario market presence, powering the launch of Casino Time

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Gaming Innovation Group Inc. (GiG), has announced the launch of Casino Time, powered by its award winning iGaming platform and pioneering real-time rules engine LogicX, with revolutionary sportsbook, SportX soon to follow, to further extend its footprint in the regulated Canadian province of Ontario.

The launch of Casino Time carries extra significance, marking only the second time that on-demand, regulated online Bingo has been made available in Ontario. The new Bingo product vertical, launched alongside a strong Casino offering, will be boosted by GiG’s new sportsbook, SportX, as part of a planned release later this year.

GiG has focused its solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, swelling client retention and player engagement.

Canadian owned and operated, Casino Time is a joint venture amongst leading retail operators in Ontario’s Charitable Gaming sector, delivering Bingo, Slots and Live Dealer Casino Games. Promising a personalised service and community experience, Casino Time is continuing its long-standing partnership with local charities, introducing its joint fundraising model into the iGaming space for the first time.

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Now coming towards the end of its second year of licensed operations, Ontario has emerged as one of the largest iGaming markets in North America, second only to New Jersey according to data supplied by Vixio. The first and as yet only Canadian province to launch a regulated market, Ontario boasts more than 1.6 million active player accounts spread over 40 plus operators, generating €1.3 billion in Gross Gaming Revenue (GGR) in its first year of trading, with this data supplied by iGaming Ontario.

Andrew Cochrane, Chief Business Officer of GiG, said: GiG continues to set the pace with a strong cadence of brand launches in 2024, and I’m pleased that when operators are seeking platform solutions in regulated markets, GiG is leading the pack. Our partnership with Casino Time, will help deliver something new and exciting to the Ontarian market, and further helps to demonstrate the flexibility of our solutions, adapting to match the regional aspirations of our partners to deliver growth.

D’Arcy Stuart, CEO of Casino Time, said: “We are thrilled to partner with GiG as the core technology provider of our iGaming platform. Their powerful suite of player engagement tools, as well as diverse content and regulatory integrations, underpin our ability to serve and delight our player community. Our hybrid online and offline customer network, as well as unique bingo offerings, will drive exciting opportunities as the platform and the marketplace continues to grow.”

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Bragg Gaming Group

Bragg Gaming Announces Resignation of Chief Financial Officer

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Bragg Gaming Group Inc., a global B2B gaming technology and content provider, announced that Chief Financial Officer (CFO), Ronen Kannor, has notified Bragg’s board of directors (Board) that he will resign from his position to pursue other career opportunities, effective June 3, 2024. The Company confirms that the search for a replacement CFO has commenced.

Matevž Mazij, Chief Executive Officer and Chair of the Board, commented: “We thank Ronen for his dedication and commitment to Bragg over the past four years and for his unwavering service as a pivotal member of the leadership team.

“During his tenure as CFO, the Company has undergone huge positive transformation including being uplisted to the Toronto Stock Exchange, dual listed on the NASDAQ and successfully completing two acquisitions, all while reporting consecutive years of revenue, gross profit and adjusted EBITDA growth. We wish Ronen all the very best in his future endeavors.”

Ronen Kannor commented: “It has been an honor to be part of the Bragg team which has successfully navigated many challenges and continued to deliver consistent growth over the past four years. I thank the Board for their support throughout my time with Bragg, and I am now fully focused on ensuring a smooth handover to my successor.

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“Special thanks goes to my finance team, who work tirelessly to deliver the positive change and financial growth that the Company continues to achieve. I wish them and all of my colleagues continued success with Bragg now and in the future.”

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