The winners of Bookmaker Awards by Better Collective 2022 announced
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The Bookmaker Awards by Better Collective 2022 is honouring the best iGaming operators across various categories in four markets. Here is an overview of the overall best bookmakers according to their customers.

The annual Bookmaker Awards hosted by Better Collective honour the best bookmakers in up to 10 categories in each market. The awards are unique for the industry as they use data from bettors to understand what they consider important when choosing a bookmaker. This then determines what market data should be collected to assess the bookmakers in any given market.

This is an overview of the bookmakers that have been awarded for Denmark, Poland, Sweden, and the UK for 2022:


Denmark:
Best football odds: UNIBET
Best tennis odds: UNIBET
Best market selection: bet365
Best customer service: bet365
Best banking: Danske Spil
Best user experience: bet365
Best welcome offer: bet365

Overall best: bet365
Players Choice award: bet365


Poland:
Best football odds: NOBLE bet
Best tennis odds: Betclic
Best market selection: Betclic
Best customer service: Superbet
Best banking: STS
Best user experience: STS 
Best welcome offer: Fuksiarz.pl
Ex customer offer: TOTAL bet

Overall best: Superbet
Players Choice award: STS


Sweden:
Best football odds: COOLBET
Best ice hockey odds: bet365
Best market selection: bet365
Best customer service: bet365
Best banking: UNIBET
Best user experience: bet365
Best welcome offer: bet365

Overall best: bet365
Players Choice award: SVENSKA SPEL


UK:
Best football odds: SPORT NATION
Best horse racing odds: bet365
Best market selection: William HILL
Best customer service: Virgin BET
Best banking: bet365
Best user experience: bet365
Best welcome offer: bet365
Ex. customer offer: BETFRED

Overall best: bet365
Players Choice award: bet365