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It seems that the wheels are already turning for Prior to its launch at the ICE Totally Gaming and the London Affiliate Conference,, the new intelligent affiliate ad compliance monitoring application triumphantly secured multiple gaming brands to its credit. It is anticipated that the list of brands to be monitored by will be massive.

With White Hat Gaming being acquired as one of its clients, is a phenomenal sign of great success that will follow the launch of White Hat Gaming is a gaming software aggregator providing market-leading casino and bingo content combined with full centralised back-office via a state-of-the-art platform. runs in parallel to an operator’s existing affiliate management software and automates the monitoring of partner creative, promotions and websites. This allows brands to ensure marketing partners comply with their core brand values, internal company policies, and all relevant regulatory guidelines.

This software application is expected to be popular among companies that require an intelligent solution to monitoring brand exposure. The current regulatory climate also makes this an essential consideration for avoiding potential fines due to misleading advertising or inappropriate use of a brand by affiliates.

Speaking of their decision to select for the role of assisted affiliate compliance management, the Global Head of Compliance of White Hat Gaming, Andrew Towills, said: “In the current regulatory climate, it is refreshing to find an intelligent solution which is dedicated to being adaptable and solution-focused in relation to affiliate compliance”.

Explaining the company’s mission, the CEO of Roo Wright, added:   “While many startups focus on raising capital, is focused on providing a real solution to the abyss of issues faced by regulators and operators in relation to affiliate compliance. Once operators have seen what can be achieved by this technology, much of the overwhelming fear around affiliate compliance can be overcome.”

If you are interested in having a discussion about safeguarding your brand with this proactive monitoring solution, please contact Richard Wanigasekera, at [email protected].

Source: European Gaming Media and Events