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The wheels are already turning for Wag.io

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It seems that the wheels are already turning for Wag.io. Prior to its launch at the ICE Totally Gaming and the London Affiliate Conference, Wag.io, the new intelligent affiliate ad compliance monitoring application triumphantly secured multiple gaming brands to its credit. It is anticipated that the list of brands to be monitored by Wag.io will be massive.

With White Hat Gaming being acquired as one of its clients, is a phenomenal sign of great success that will follow the launch of Wag.io. White Hat Gaming is a gaming software aggregator providing market-leading casino and bingo content combined with full centralised back-office via a state-of-the-art platform.

Wag.io runs in parallel to an operator’s existing affiliate management software and automates the monitoring of partner creative, promotions and websites. This allows brands to ensure marketing partners comply with their core brand values, internal company policies, and all relevant regulatory guidelines.

This software application is expected to be popular among companies that require an intelligent solution to monitoring brand exposure. The current regulatory climate also makes this an essential consideration for avoiding potential fines due to misleading advertising or inappropriate use of a brand by affiliates.

Speaking of their decision to select Wag.io for the role of assisted affiliate compliance management, the Global Head of Compliance of White Hat Gaming, Andrew Towills, said: “In the current regulatory climate, it is refreshing to find an intelligent solution which is dedicated to being adaptable and solution-focused in relation to affiliate compliance”.

Explaining the company’s mission, the CEO of Wag.io Roo Wright, added:   “While many startups focus on raising capital, Wag.io is focused on providing a real solution to the abyss of issues faced by regulators and operators in relation to affiliate compliance. Once operators have seen what can be achieved by this technology, much of the overwhelming fear around affiliate compliance can be overcome.”

If you are interested in having a discussion about safeguarding your brand with this proactive monitoring solution, please contact Richard Wanigasekera, at richard@wag.io.


Source: European Gaming Media and Events

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Swiss Casinos forges partnership with Playtech for online launch

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Swiss Casinos forges partnership with Playtech for online launchReading Time: 1 minute

 

Swiss Casinos, a major land-based casino operator in Switzerland, has signed a partnership with Playtech, the premier gaming software development company based in Isle of Man, for the launch of its online casinos.

The move is significant as the Swiss market will host iGaming for the first time from January 2019.

According to the newly passed Swiss legislation, only the land-based casino operators in the country will be eligible for the licence to run iGaming facility through their online channel from January.

“We are extremely excited to have found an internationally experienced and innovative partner in Playtech,” Swiss Casinos Group chief executive Marc Baumann said. “We will now be able to offer our customers in Switzerland an attractive iGaming offering.”

Playtech chief operating officer Shimon Akad added that his company was pleased to have partnered Switzerland’s leading casino brand.

“Playtech has a long history of success in cooperation with leading brands in the world’s most important gambling markets, and we are looking forward to a long and successful partnership with Swiss Casinos,” he said.


Source: European Gaming Media

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UK may implement cut of FOBT maximum stakes earlier than announced

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UK may implement cut of FOBT maximum stakes earlier than announcedReading Time: 1 minute

 

The British culture minister Jeremy Wright said the government is planning to prepone the implementation of the planned reduction of the maximum stake on fixed-odds betting terminals (FOBTs). Earlier, the date of implementation was October 2019. It could be proposed by six months to April 2019.

It is a real twist in the tale, following the resignation of sports minister Tracey Crouch, who blamed the government of delaying to October the planned the reduction of maximum stake from 100 pounds to just two pounds.

The government had been staring at a possible defeat on its budget legislation in parliament, as many legislators from the governing Conservatives backed an amendment which would have forced them to bring forward the timing of the cut.

Wright said the implementation of the proposed rise in Remote Gaming Duty, paid by online gaming operators, could also be preponed to April to cover the negative impact on the public finances.


Source: European Gaming Media

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SportCaller launches all-new £1m ‘Jungle Jackpot‘ game with Lottoland for new series of hit show

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SportCaller launches all-new £1m ‘Jungle Jackpot‘ game with Lottoland for new series of hit showReading Time: 3 minutes

 

FTP specialist releases £1m Jungle Jackpot, an innovative new free-to-play game with Lottoland, to connect with a fresh mainstream audience


SportCaller, the free-to-play (FTP) game specialist, has broken new ground by partnering with leading bet-on-lotteries operator Lottoland for the launch of Jungle Jackpot, another fresh concept in its ever-expanding portfolio of products and clients.

The £1m jackpot FTP game is set to roll out for the upcoming series of ‘I’m a Celebrity…Get Me Out of Here!’, hosted by Declan Donnelly and Holly Willoughby.

Jungle Jackpot offers players the opportunity to win £1m if they can correctly forecast the final placings of the celebrities in the smash-hit ITV programme, by predicting the order in which they will leave the jungle. A secondary daily prediction game, once the evictions start, will also provide players with the chance to win smaller rewards and cash prizes, based on their following of the show and what’s happening day-to-day in the camp.

The main jackpot will see Lottoland partner with some of the UK’s biggest digital properties to promote the game and reach a broad and highly social target audience, opening up the opportunity to introduce them to the value and innovation provided across Lottoland’s lottery betting and wider gaming products.

Having cornered the market for free-to-play sporting games, SportCaller MD Cillian Barry said the launch was the provider’s first foray into mass-media events in order to engage a new and truly mainstream audience.

Barry noted: “It’s a real coup to be collaborating with Lottoland on a jackpot product which speaks to a broader demographic, over and above the sports betting community that is our usual focus. Our combined ability to deliver presents a genuine test case for FTP flourishing outside its original sporting-betting domain by bringing to market a game that will appeal to the wider general public. Jungle Jackpot is a genuine industry-first for such a popular TV show.”

“Novelty betting has been around for years with Paddy Power et al, but this game is now redefining novelty appeal for non-gambling-focussed users. Jungle Jackpot sets a new standard for the next generation of online media consumers – it’s fun, fast, accessible and instantly immersive. In a typically standardised market for sign-up promotions and bonuses, SportCaller offers a third way to market. With our jackpot prediction games, we empower operators and media owners by converting traffic into transactional customer accounts, delivering trackable levels of increased player-activity and loyalty, which means clear, measurable payback.”

Nigel Birrell, CEO for Lottoland added: “The ability of SportCaller’s games to organically harness player engagement around sports events made them the perfect fit for this partnership. We’ve no doubt Jungle Jackpot will provide a real and immediate boost to both our acquisition and the cross-selling of Lottoland’s array of popular products.

“The social elements of this game can also deliver significant potential for growth. The main £1m Jungle Jackpot game gives every adult fan of the show the chance to win a lottery-level prize from a simple prediction mechanic. After all, who doesn’t have an opinion on what will happen each year when this rag-tag group of celebs heads into the jungle? The daily prediction games also represent a very accessible way to make a prediction on who will leave the jungle next, giving viewers a chance to test their opinions for rewards, and ultimately a share of a £10,000 cash prize, if proving to be the ultimate jungle judge!”

All games are fully compliant with global regulations, and are available across mobile and desktop channels on http://junglejackpot.sportcallerI’m a Celebrity…Get Me Out of Here!.com. The Jungle Jackpot microsite hosting the games is geolocated to UK & Ireland players only, via SportCaller’s geo-restricting tech.


Source: European Gaming Media

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