iGaming Industry
The Telegraph Group Partners with Fresh8 Gaming
The Telegraph Group has announced their partnership with Fresh8 Gaming, sports betting advertising and marketing specialist. The partnership will enable The Telegraph to use Fresh8’s technology to offer personalised and contextual adverts to their sports betting partners.
The Telegraph saw record acquisition results for the Floyd Mayweather vs Conor McGregor bout in Las Vegas. The Telegraph was one of the best-performing affiliate partners across the industry for the fight, yielding five-figure registrations, and market-leading conversion to first time deposits.
This deal sees the launch of a native advertising product with betting brands across all sports sections of one of the UK’s biggest online portals. Fresh8’s publisher toolkit will allow The Telegraph to continue to be at the forefront of advertising technology, stepping away from ad-serving static gambling banners in traditional ad slots, which were unable to leverage the rich and targeted content offered.
Fresh8’s publisher toolkit automatically matches operator bets and offers to editorial content in both native and ad-served environments. The platform leverages editorial content and real time customer data to deliver the most effective conversion message in premium locations on publisher pages. This technology removes the requirement for asset production for operators and ensures that the advertiser gets the most value out of any campaign, while making The Telegraph’s content more valuable.
“We are delighted by our technology partnership with Fresh8 for our sport and fantasy content. Fresh8 enable us to offer relevant messaging to our customer base automatically and we have already seen great results. Using the Fresh8 technology for the Mayweather McGregor fight we saw record numbers of conversions, proving this partnership is a win-win for everybody.” – said Steve Stiles, Head of Interactive Sport at The Telegraph.
Andrew Sharland, CEO at Fresh8 Gaming said: “The Telegraph is a great partner for us. Their premium sports content fits perfectly with our ambition to provide publishers with tools that enhance the betting conversion journey, while simultaneously removing the burden of ad generation and distribution. By automatically inserting betting messaging into publisher content we are delighted to be helping to generate record results for The Telegraph Media Group. This is one of a series of Tier 1 partnerships we will be announcing in the coming months.”
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Source: EEGaming.
CT Interactive has signed a key deal with Torrero Platform N.V and Тorrero Ltd, prominent players in the iGaming industry.
“We are so proud to partner with Torrero. Torrero Platform is a leading player in the iGaming industry, offering a comprehensive suite of solutions designed to empower operators and enhance player engagement. Through this partnership, we will increase our presence in Europe, Brazil, Mexico and Asia,” Lachezar Petrov, CEO at CT Interactive, said.
With a focus on delivering exceptional gaming experiences, CT Interactive continues to push boundaries in the iGaming space through its commitment to quality, creativity, and player-centric offerings.
Antonio Donov, Business Development Manager EMEA at CT Interactive, said: “The collaboration between CT Interactive and Torrero Platform is underpinned by a shared commitment to delivering excellence in the iGaming space. By combining our resources, knowledge, and networks, both companies stand to benefit from the partnership.”
Aleksei Tolstov, Head of Business Development at Torrero, said: “The agreement entails that CT Interactive will be launched on various platforms, including betmaster.com, betmaster.ie, casinoin.ie, bongo.io, and betmaster.com.mx. These games will be accessible in markets spanning from Mexico to Estonia. Torrero.com offers customized casino and sportsbook solutions globally, providing game aggregation services and enhancing multiple brands to deliver top-notch experiences.”
Pragmatic Play, a leading content supplier to the iGaming industry, is achieving further expansion in Paraguay and Brazil after signing a multi-vertical deal with Giro Win.
The deal encompasses the supplier’s Slots, Live Casino and Virtual Sports products, bringing its portfolio to an even greater LatAm audience.
Pragmatic Play’s Slots portfolio has seen numerous player-favourite additions in recent weeks that will soon be available for Giro Win’s costumers, including new titles in the iconic Big Bass franchise as well as the renowned John Hunter series. The agreement also includes award-winning staples such as Sugar Rush and Gates of Olympus.
The supplier’s Live Casino content stretches from casino classics such as roulette and blackjack to captivating live game shows such as Sweet Bonanza CandyLand and Snakes & Ladders Live that are also part of the agreement.
Also included is Pragmatic Play’s Virtual Sports, powered by a real-time physics engine and providing life-like renditions of popular sports such as Formula 1, greyhound racing and horse racing, on-demand to sports bettors.
As it further expands across LatAm, Pragmatic Play continues its commercial trajectory and ambitions of delivering fresh content to even more players than ever before.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “With LatAm remaining a source of commercial growth for Pragmatic Play, its latest partnership with Giro Win underpins its ongoing commitment to bringing a dynamic entertainment offering to more consumers in the region.
“Giro Win is an esteemed operator in the Latin American market and Pragmatic Play is proud of this new partnership that will see its Slots, Live Casino and Virtual Sports soon integrated to its platform.”
Hélio Cuevas, Director of Giro Win, said: “Pragmatic Play’s portfolio boasts some of the best games in the industry and it will be a welcome addition to our offering. We have no doubt the response to the large quantity of Slots, Live Casino and Virtual Sports titles that Pragmatic Play offers will match the overwhelming reception they have already experienced worldwide.
“Giro Win and Pragmatic Play share a vision of powering up new possibilities for players and delivering an unmatched experience and we are delighted to now count them as a partner.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to be in attendance at the upcoming SBC Summit Latinoamérica.
Exhibiting at stands G40 and H40, Pragmatic Play’s leading portfolio of multi-product content will be on display to cement its standing as the leading supplier to the Latin American market.
Pragmatic Play will be a Gold Headline Sponsor of the event, where the team will join attendees at the Seminole Hard Rock Hotel & Casino in Miami from the 31st of October to the 2nd of November.
The conference forms part of its LatAm Mission Itinerary, a campaign to inform delegates across leading industry events how Pragmatic Play can twist, transform, and elevate gaming experiences. Marking Mission #12, the provider’s attendance will be figure-headed by its Spaceman, the main character from its market-leading crash game title.
The Pragmatic Play team will be on hand at its stands to greet both current and potential clients and detail the advancements it has made in the realms of Slots, Live Casino, Virtual Sports, and Bingo.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is thrilled to announce its attendance at the upcoming SBC Summit Latinoamérica and looks forward to welcoming attendees and gaining a deeper understanding of the lively Latin American market.
As Mission #12 in Pragmatic Play’s LatAm itinerary, it has a lot in store for the conference and will reaffirm its commitment to providing new dynamic experiences that allow its partners to excel.”
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