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The Telegraph Group Partners with Fresh8 Gaming

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The Telegraph Group has announced a partnership with Fresh8 Gaming

The Telegraph Group has announced their partnership with Fresh8 Gaming, sports betting advertising and marketing specialist. The partnership will enable The Telegraph to use Fresh8’s technology to offer personalised and contextual adverts to their sports betting partners.

 

The Telegraph saw record acquisition results for the Floyd Mayweather vs Conor McGregor bout in Las Vegas. The Telegraph was one of the best-performing affiliate partners across the industry for the fight, yielding five-figure registrations, and market-leading conversion to first time deposits.

This deal sees the launch of a native advertising product with betting brands across all sports sections of one of the UK’s biggest online portals. Fresh8’s publisher toolkit will allow The Telegraph to continue to be at the forefront of advertising technology, stepping away from ad-serving static gambling banners in traditional ad slots, which were unable to leverage the rich and targeted content offered.

Fresh8’s publisher toolkit automatically matches operator bets and offers to editorial content in both native and ad-served environments. The platform leverages editorial content and real time customer data to deliver the most effective conversion message in premium locations on publisher pages. This technology removes the requirement for asset production for operators and ensures that the advertiser gets the most value out of any campaign, while making The Telegraph’s content more valuable.

We are delighted by our technology partnership with Fresh8 for our sport and fantasy content. Fresh8 enable us to offer relevant messaging to our customer base automatically and we have already seen great results. Using the Fresh8 technology for the Mayweather McGregor fight we saw record numbers of conversions, proving this partnership is a win-win for everybody.” – said Steve Stiles, Head of Interactive Sport at The Telegraph.

Andrew Sharland, CEO at Fresh8 Gaming said: “The Telegraph is a great partner for us. Their premium sports content fits perfectly with our ambition to provide publishers with tools that enhance the betting conversion journey, while simultaneously removing the burden of ad generation and distribution. By automatically inserting betting messaging into publisher content we are delighted to be helping to generate record results for The Telegraph Media Group. This is one of a series of Tier 1 partnerships we will be announcing in the coming months.

 

 …

The post The Telegraph Group Partners with Fresh8 Gaming appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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iGaming Industry

Join EveryMatrix in Celebrating 10 years of iGaming at ICE

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Join EveryMatrix in Celebrating 10 years of iGaming at ICE

January 17th 2018, Malta – In 2018 we are celebrating our 10th birthday and 10 years of shared success in the company of our clients. We thought that this called for a moment of celebration, therefore we are inviting you to join us at the most exciting event of the year at Stand N6-310.

EveryMatrix has expanded greatly since our entrance to the market and we have reached new milestones in terms of growing our Sports, Casino and Payment offering to the benefit of our clients and partners.

From sportsbook and casino to payments and affiliate systems, our products work independently and can be easily integrated with existing platforms or can be offered as White Label, where clients can choose to operate under their own gaming licence or use one from us.

Today, EveryMatrix is servicing more than 70 operators from different jurisdictions including Tipico, Norsk Tipping and 188Bet among others, and we are always striving to support constant innovation and offer our clients the best possible range of services and value in the market.

At this year’s ICE edition, we are exhibiting our recent innovations including the latest Front-end Technology & Content Management System and the newly launched cross-product Bonus System that brings unprecedent flexibility among many other value-added features.

Always having operators in focus, we have consequently developed and will be showcasing our CasinoEngine Direct, as well as Data Feed and Sports API solutions too.

With CasinoEngine Direct solution, operators can integrate our casino product directly into their own platform and wallet, and gain access to more than 5,000 casino games from over 60 game providers. The CasinoEngine Direct solution secures minimum latency and optimal game speed.

Using our sports Data Feeds and Sports API, a complete solution delivering an unparalleled range of markets and outcomes with industry leading profitability, we help multiple businesses meet their targets, from bookmakers to affiliates and from odds comparison sites to score sites.

Our top representatives will welcome you at Stand N6-310 for the biggest and most exciting event in iGaming.

About EveryMatrix

EveryMatrix is a multi-award winning iGaming software provider, delivering a comprehensive product suite including a fully managed sportsbook, the largest casino content aggregator on the market, a complete gaming and payment processing platform, and a stand-alone affiliate/agent management system.


Source: European Gaming Portal

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iGaming Industry

Join EveryMatrix in Celebrating 10 years of iGaming at ICE

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on

EveryMatrix-10-years-at-ICE Join EveryMatrix in Celebrating 10 years of iGaming at ICE

January 17th 2018, Malta – In 2018 we are celebrating our 10th birthday and 10 years of shared success in the company of our clients. We thought that this called for a moment of celebration, therefore we are inviting you to join us at the most exciting event of the year at Stand N6-310.

EveryMatrix has expanded greatly since our entrance to the market and we have reached new milestones in terms of growing our Sports, Casino and Payment offering to the benefit of our clients and partners.

From sportsbook and casino to payments and affiliate systems, our products work independently and can be easily integrated with existing platforms or can be offered as White Label, where clients can choose to operate under their own gaming licence or use one from us.

Today, EveryMatrix is servicing more than 70 operators from different jurisdictions including Tipico, Norsk Tipping and 188Bet among others, and we are always striving to support constant innovation and offer our clients the best possible range of services and value in the market.

At this year’s ICE edition, we are exhibiting our recent innovations including the latest Front-end Technology & Content Management System and the newly launched cross-product Bonus System that brings unprecedent flexibility among many other value-added features.

Always having operators in focus, we have consequently developed and will be showcasing our CasinoEngine Direct, as well as Data Feed and Sports API solutions too.

With CasinoEngine Direct solution, operators can integrate our casino product directly into their own platform and wallet, and gain access to more than 5,000 casino games from over 60 game providers. The CasinoEngine Direct solution secures minimum latency and optimal game speed.

Using our sports Data Feeds and Sports API, a complete solution delivering an unparalleled range of markets and outcomes with industry leading profitability, we help multiple businesses meet their targets, from bookmakers to affiliates and from odds comparison sites to score sites.

Our top representatives will welcome you at Stand N6-310 for the biggest and most exciting event in iGaming.

About EveryMatrix

EveryMatrix is a multi-award winning iGaming software provider, delivering a comprehensive product suite including a fully managed sportsbook, the largest casino content aggregator on the market, a complete gaming and payment processing platform, and a stand-alone affiliate/agent management system.


Source: European Gaming News…

The post Join EveryMatrix in Celebrating 10 years of iGaming at ICE appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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iGaming Industry

Merger proposed between MGM, Caesars real estate investment trusts

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Merger proposed between MGM, Caesars real estate investment trusts

MGM Growth Properties, the real estate investment trust controlled by MGM Resorts International, has offered to purchase the REIT that covers a large chunk of the properties operated by Caesars Entertainment

 

In a letter released Tuesday morning, MGM Resorts Chairman Jim Murren, who is also chairman of MGM Growth Properties, proposed the buyout in which the MGM REIT would pay $19.50 a share for all outstanding shares of VICI Properties Inc.

In a statement, MGM Growth properties said there were discussions between the REITs in December and last week.

We continue to believe that a combination of our two companies has a compelling strategic rationale and represents an extraordinary opportunity to create significant value for our respective shareholders,” according to the statement.

Under the proposal, MGM Growth Partners would acquire VICI through a stock transaction; however, MGM’s REIT would be willing to offer a portion of the purchase price in cash. VICI shareholders would end up owning 43 percent of the combined company.

According to the proposal, the combined REIT would have an enterprise value of approximately $22 billion. MGM Resorts’ ownership stake in the combined REIT would be reduced to 41 percent.

The two REITs own the land associated with some of the top casino resorts in the U.S., including Las Vegas and Atlantic City. MGM Resorts and Caesars Entertainment continue to operate the properties through a lease agreement, paying rent to the REITs.

VICI was formed as part of Caesars Entertainment’s bankruptcy reorganization. Caesars Palace, Harrah’s Las Vegas, and Caesars Atlantic City are among nearly 20 casino properties included in VICI.

The combination of VICI and MGP would create one of the largest triple net lease REITs, with an unmatched portfolio of high quality leisure, entertainment and hospitality assets,” MGM said in the statement.


Source: European Gaming Portal

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